It has been officially confirmed that a new music brand, The Hip Hop Lovers Informant is coming to South Africa, and of course Port Elizabeth will be the hub. This represents another leap in local hip-hop entertainment reckoning for the country! The Hip Hop Lovers Informant with its high popularity and numerous readers is set to transform the fixture in the South African local hip hop industry, wi
th a focus on the East-, West-, and Northern Cape of South Africa. It aims to provide an informative platform concerning local hip hop news and events which is a first of its kind. Never again will the S.A local hip hop lover wonder where they're favourite local artists are performing, what they are up too, or when they're next music video or single will be dropping! Hip Hop Lovers is now officially open to the South African market and already welcoming local products and artists, including Early B Swartz and Hemelbesem's latest news and events. With a focus on hip-hop and R&B music news and events featuring local hip-hop hits, Hip Hop Lovers combines top local music videos, exclusive interviews of local celebrities and original features related to local culture including music, fashion, dance, sport, lifestyle and cinema. "Because local culture has become dominant amongst young people across South Africa it clearly has earned its own magazine," said a statement from a founder. “Hip Hop Lovers follows in that tradition - it's an unrelenting focus on local hip-hop music and culture especially for that 15 - 38 young at heart demography of local Hip-Hop and R&B fans." Managed in Port - Elizabeth by Legacy Rich Entertainment, Hip Hop Lovers will be officially unveiled on YouTube on 02 January 2016.