MarketingKitchenTV

30/01/2023

Top digital marketing trends and predictions for 2023

According to the source, “businesses cannot press pause on 2023 planning to wait and see how things will unfold. To continue to grow — and survive — business leaders need to put strategies in place now. And marketing has a major role to play.”

Top marketing trends and predictions for 2023 from Google leaders:

1. More inclusive media planning
2. Advertising with a purpose
3. Privacy and peace of mind
4. It’s Gen Z’s world (we’re just living in it)
5. Augmented reality experiences
6. Snackable, short-form videos

Source:
https://www.linkedin.com/feed/update/urn:li:share:7025838578819588096/

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Top digital marketing trends and predictions for 2023 According to the source, “businesses cannot press pause on 2023 planning to wait and see how things…

26/01/2023

8 Effective Customer Engagement Strategies to Try in 2023

According to the source, “Customer engagement is the approach you take to build a relationship with your customers. It covers every interaction from that very first discovery. Customer engagement is all about using each customer interaction as an opportunity to build trust, increase loyalty, and deliver an amazing customer experience.”

Here are the8 effective customer engagement strategies to consider in 2023:
1. Start an online community
2. Create a resource center
3. Host a virtual event
4. Add a chatbot to your website
5. Use customer data to create personalized offers
6. Create a rewards or loyalty program
7. Empower your customer support team
8. Rally support for a great cause

Source:
https://www.linkedin.com/feed/update/urn:li:share:7024357004445929472/

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8 Effective Customer Engagement Strategies to Try in 2023 According to the source, “Customer engagement is the approach you take to build a relationship…

16/01/2023

The top 10 content marketing trends for 2023

According to the source, “The world of content marketing is constantly changing as dominant trends come and go. You have to stay current on what’s popular today if you want to get ahead of the competition tomorrow.”

Here are the top 10 biggest content marketing trends for 2023

1. Short-form video
2. Empathy and human-focused content
3. Strategic SEO
4. Content-powered revenue
5. Value-driven content made for customers
6. User experience matters
7. High-quality researched content
8. Leverage data, AI, automation, and the metaverse
9. Podcasts remain dominant
10. Consistency matters

Source:
https://www.linkedin.com/feed/update/urn:li:share:7020692854343655424/


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The top 10 content marketing trends for 2023 According to the source, “The world of content marketing is constantly changing as dominant trends come and go…

10/06/2022

10 Digital Marketing Trends for 2022, According to Experts

According to the source, “With each coming year, digital marketing gets more complicated. In addition to fundamentals like SEO, PPC, branding and UX, marketers now have to juggle emerging social channels and evolving regulations, along with content, automation and personalization, to name a few.”

2022 digital marketing trends to watch
1. The metaverse
2. Non-fungible tokens (NFTs)
3. Cryptocurrency
4. Zero & first-party data
5. Supply chain buffering
6. Social commerce
7. Simple content
8. Sustainability & DEI
9. Gender neutrality
10. Accessibility

Source:
https://www.linkedin.com/posts/ronvining_digitalmarketing-trends-ronvining-activity-6940989231519399936-u-c7?utm_source=linkedin_share&utm_medium=member_desktop_web

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10 Digital Marketing Trends for 2022, According to Experts According to the source, With each coming year, digital marketing gets more complicated. In...

04/06/2022

The Next Big Digital Marketing Trends in 2022

According to the source, “It can be tricky to keep up with digital marketing trends as the industry changes so fast. Plus, there are many working parts to a successful digital marketing strategy or campaign - so it’s a real challenge to keep up with every aspect.”

6 key sectors that will help you understand developments coming down the line so you can build them into your digital marketing activities:

1. SOCIAL MEDIA TRENDS IN 2022
2. DIGITAL MARKETING JOB TRENDS IN 2022
3. DIGITAL TECHNOLOGY TRENDS IN 2022
4. CUSTOMER EXPERIENCE TRENDS IN 2022
5. SEARCH MARKETING TRENDS IN 2022
6. CONTENT MARKETING & SEO TRENDS IN 2022

Source:
https://www.linkedin.com/posts/ronvining_digitalmarketing-ronvining-learnamies-activity-6938970266920189952-JqQY?utm_source=linkedin_share&utm_medium=member_desktop_web

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The Next Big Digital Marketing Trends in 2022 According to the source, “It can be tricky to keep up with digital marketing trends as the industry changes...

27/05/2022

22 Latest Social Media Trends That You Should You Follow in 2022

According to the source, “Social media has managed to become an integral part of our lives in a short time. What started as a medium to stay in touch with friends and family soon became a channel for brands and businesses to connect with their target audience through well-crafted social media strategies.”

Here are the top social media trends for 2022 that every marketer should follow:

1. Live Videos Transforming the Social Media Game
2. Elevating Engagement With Ephemeral Content
3. Growing Demand for Social Media Chatbot Communication
4. More Brands will Adapt to AR and VR Technology
5. Brands to Continue Investing in Influencer Marketing
6. Local Targeting to Get More Prevalent
7. Twitter to Transform into a Trustworthy News Portal
8. The Death of Instagram Likes
9. User-generated Content Will Get More Impetus
10. Growth of Social Media Communities
11. Video Content Continues to Bloom
12. TikTok Will Be a Massive Hit
13. Reaching a Wider Audience Will Be the Ultimate Goal
14. Social Audio Will be More Prominent
15. Paid Advertising: A Must-Have
16. Outsourcing to a Creator/ Influencer
17. Social Listening is Here to Stay
18. The Linked Influencer Culture Will Flourish
19. Inclusivity will be in the limelight
20. The No-Filter Feed is Blooming
21. Memes
22. Preventing Burnouts and Improving Mental Health Will Be A Priority

Source:
https://www.linkedin.com/posts/ronvining_socialmedia-trends-ronvining-activity-6935730679779401728-n5Vz?utm_source=linkedin_share&utm_medium=member_desktop_web

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25/05/2022

Why Content Consistency Is Key To Your Marketing Strategy

According to , “For any company, your brand is your most important asset because it is your business personified. The way your organization looks, sounds and acts directly impacts how current and prospective customers perceive your business.”

Here’s why Content Consistency is King:
- When your content quality, quantity or schedule isn’t consistent, it can confuse your customers.
- Consistency can also impact your bottom line.
- Publishing on a regular basis also gives you the opportunity to learn from your customers.

Source:
https://www.linkedin.com/posts/ronvining_content-marketing-ronvining-activity-6935235717841182720-9_KI?utm_source=linkedin_share&utm_medium=member_desktop_web

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19/04/2022

7 Steps to Create a Complete Marketing Strategy in 2022

According to the source, “In 2022 alone, we've seen a major shift to short-form video content; the rise and fall of new platforms (looking at you, Meta); and the continuing impact of the global pandemic. In short, what worked for your marketing strategy in the past might not fly today.”

7 Steps of a Marketing Strategy:
1. Build a marketing plan.
2. Create buyer personas.
3. Identify goals.
4. Select the appropriate tools.
5. Review your media.
6. Audit and plan media campaigns.
7. Bring it to fruition.

Source:
https://www.linkedin.com/posts/ronvining_marketingstrategy-ronvining-learnamies-activity-6922134608717180928-1MW3?utm_source=linkedin_share&utm_medium=member_desktop_web

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7 Steps to Create a Complete Marketing Strategy in 2022 According to the source, “In 2022 alone, we've seen a major shift to short-form video content...

14/04/2022

10 reasons you need a digital marketing strategy in 2022

According to the source, “If your business doesn't have a strategic digital plan aligned with your business plan you will suffer from the ten problems I highlight later in this article and you will lose out to competitors who are more digitally savvy.”

10 reasons why you may need a digital marketing strategy?
1. You're directionless
2. You won't know your online audience or market share
3. Existing and start-up competitors will gain market share through optimizing their always-on marketing
4. You don't have a powerful online value proposition
5. You don't know your online customers well enough
6. You're not integrated ("disintegrated")
7. Digital doesn't have enough people/budget given its importance
8. You're wasting money and time through duplication
9. You're not agile enough to catch up or stay ahead
10. You're not optimizing

Source:
https://www.linkedin.com/posts/ronvining_digitalmarketing-ronvining-learnamies-activity-6920426128453054464-XY8C?utm_source=linkedin_share&utm_medium=member_desktop_web

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10 reasons you need a digital marketing strategy in 2022 According to the source, “If your business doesn't have a strategic digital plan aligned with...

31/03/2022

How to Use Social Media for Small Business: 12 Simple Tips

According to the source, “If you have a business, you likely spend a lot of your time trying to dig up the latest social media marketing tips. And for good reason.”

12 essential social media tips for business
1. Start with a plan
2. Decide which platforms are right for you
3. Know your audience
4. Expand your audience
5. Build relationships
6. Pay attention to trends
7. Sell your stuff with social commerce
8. Mix up your formats
9. Focus on quality over quantity
10. Use the right tools
11. Use scheduling and automation to free up more time for engagement
12. Track and refine your performance

Source:
https://www.linkedin.com/posts/ronvining_socialmedia-ronvining-learnamies-activity-6915232405704310784-e_rv?utm_source=linkedin_share&utm_medium=member_desktop_web

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How to Use Social Media for Small Business: 12 Simple Tips According to the source, “If you have a business, you likely spend a lot of your time trying...

25/03/2022

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23/03/2022

6 B2B Marketing Trends You Can Expect in 2022

According to the source, “We can already see how digital transformation and the eCommerce boom are set to revolutionize the way we’ll sell in 2022. B2B trends have also permanently evolved to reflect new market behavior. After being forced to innovate to survive the devastating effects of coronavirus on businesses, marketers now hope that emerging B2B trends will help them cruise through this stage of lightning-fast innovations.’

Here are the 6 B2B Marketing Trends You Can Expect in 2022:
1. Personalization
2. Marketing automation
3. Emerging lead generation channels
4. Innovative interactions with B2B customers
5. Mobile-first strategies
6. Top-quality content and original research

Source:
https://www.linkedin.com/posts/ronvining_b2b-marketing-trends-activity-6912477218203922432-4GiU?utm_source=linkedin_share&utm_medium=member_desktop_web

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6 B2B Marketing Trends You Can Expect in 2022 According to the source, “We can already see how digital transformation and the eCommerce boom are set...

17/03/2022

8 Social media trends to watch in 2022


According to the source, “A few years ago, no one would’ve predicted the comeback of QR codes or the meteoric rise of TikTok. In 2021, Apptopia noted that TikTok was the most downloaded app on both iOS and Android devices and is predicted to leave Facebook and Instagram behind.”


Here are list of social media trends to watch in 2022:
1. TikTok continues to grow
2. Brands invest more in social commerce
3. The creator economy matures
4. Brands develop a social audio strategy
5. Livestream shopping transforms ecommerce
6. Short-form videos are valued more
7. Sustainability becomes part of the purchase decision
8. A social media crisis plan is a growing necessity


Source:
https://www.linkedin.com/posts/ronvining_socialmedia-trends-ronvining-activity-6910237495767052288-xLej?utm_source=linkedin_share&utm_medium=member_desktop_web


Make work for your company? Our network, advisory, masterclass & tools will scale your team, provide insights, deliver strategy and learning platform to transform your organization on day one.


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8 Social media trends to watch in 2022 According to the source, “A few years ago, no one would’ve predicted the comeback of QR codes or the meteoric...

12/03/2022

2022 digital marketing trends to watch

According to the source, “With each coming year, digital marketing gets more complicated. In addition to fundamentals like SEO, PPC, branding and UX, marketers now have to juggle emerging social channels and evolving regulations, along with content, automation and personalization, to name a few.”

Here are the 2022 digital marketing trends to watch:
1. The metaverse
2. Non-fungible tokens (NFTs)
3. Cryptocurrency
4. Zero & first-party data
5. Supply chain buffering
6. Social commerce
7. Simple content
8. Sustainability & DEI
9. Gender neutrality
10. Accessibility

Source:
https://www.linkedin.com/posts/ronvining_digital-marketing-trends-activity-6908404456715878400-1fbx

Make work for your company? Our network, advisory, masterclass & tools will scale your team, provide insights, deliver strategy and learning platform to transform your organization on day one.

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2022 digital marketing trends to watch

According to the source, “With each coming year, digital marketing gets more complicated. In addition to fundamentals like SEO, PPC, branding and UX, marketers now have to juggle emerging social channels and evolving regulations, along with content, automation and personalization, to name a few.”

Here are the 2022 digital marketing trends to watch:
1. The metaverse
2. Non-fungible tokens (NFTs)
3. Cryptocurrency
4. Zero & first-party data
5. Supply chain buffering
6. Social commerce
7. Simple content
8. Sustainability & DEI
9. Gender neutrality
10. Accessibility

Source:
https://www.linkedin.com/posts/ronvining_digital-marketing-trends-activity-6908404456715878400-1fbx

Make work for your company? Our network, advisory, masterclass & tools will scale your team, provide insights, deliver strategy and learning platform to transform your organization on day one.

Visit RonVining.com for more !

2022 digital marketing trends to watch According to the source, “With each coming year, digital marketing gets more complicated. In addition to fundamentals...

10/03/2022

Content Marketing Priorities for B2B & B2C in 2022

According to the source, “Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness.”

According to results of the study, these are the top priorities for content marketers:
1. More Money, Bigger Teams
2. B2B And B2C Content Priorities
3. Getting The Word Out
4. B2B And B2C Wish List
5. What’s Working And What’s Not
6. The Outlook For 2022 And Beyond

Source:
https://www.linkedin.com/posts/ronvining_contentmarketing-ronvining-learnamies-activity-6907650523655475200-q37N

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Content Marketing Priorities for B2B & B2C in 2022 According to the source, “Content is king, but heavy is the head that wears the crown as businesses...

09/03/2022

B2B Marketing Trends to Follow in 2022 (Based on Data)

According to the source, “From influencer marketing to employer branding, here are the top things to think about as you brainstorm ideas, curate your content, and create experiences that build stronger relationships with your audience. Some of these tips are evergreen, some may be of the moment, but all should help you become a better marketer in 2022.”

Ways to Improve Your B2B Marketing in 2022
1) Invest in video.
2) Bring D&I into your marketing.
3) Create hybrid experiences.
4) Invest in channel-specific content.
5) Make micro-influencers your friend.
6) Get visual on social.
7) Make sure your online channels tell your full brand story.
8) Focus on relationship-building.

Source:
https://www.linkedin.com/posts/ronvining_b2b-marketing-ronvining-activity-6907331363205451776-tM0S

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B2B Marketing Trends to Follow in 2022 (Based on Data) According to the source, “From influencer marketing to employer branding, here are the top things...

04/03/2022

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01/03/2022

The 19 Best Marketing Strategies for 2022 (That You Can Actually Do)

According to the source, “It’s important to know the digital marketing trends of 2022. But the thing is, from a small business standpoint, some of them are directional trends that indicate where “mainstream” marketing is headed, but not where mainstream is currently at.”

1. Use Facebook lead ads to collect zero-party data
2. Create custom page audiences
3. Prep for expanded text ads takeoff
4. Run Performance Max campaigns
5. Improve conversion tracking with Google Ads enhanced conversions
6. MUMify your content
7. Video schema
8. Optimize for passage ranking (sort of)
9. Technical SEO [the easy kind]
10. Social local SEO
11. Shoppable live streams
12. No, not TikTok
13. Close the door on open rates
14. Email preference centers
15. Plain text emails
16. Meaningful. Multimedia. Meta. ← (not the metaverse)
17. Accessible & inclusive content
18. Use Canva
19. Conversational copywriting

Source:
https://www.linkedin.com/posts/ronvining_marketing-strategies-ronvining-activity-6904463916702011392-9W1p

Make for 2022 work for your company? Our network, advisory, masterclass & tools will scale your team, provide insights, deliver strategy and learning platform to transform your organization on day one.

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The 19 Best Marketing Strategies for 2022 (That You Can Actually Do) According to the source, “It’s important to know the digital marketing trends of...

28/02/2022

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26/02/2022

Change Is Coming To Digital Advertising In 2022 Five Strategies For Online Ad Success

According to the source, “When social media platforms threaten algorithm changes and make tracking your success nearly impossible, a digital advertising strategy will save you from having to scrap your goals.”

These five strategies for digital advertising success will prepare your business for unexpected events in online advertising:
1. Create An Ecosystem
2. Implement SMS Marketing
3. Speak In Slang
4. Take Advantage Of TikTok
5. Prepare To Adapt With Apple

Source:
https://www.linkedin.com/posts/ronvining_digital-advertising-trends-activity-6903389748245979136-iuFx

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Change Is Coming To Digital Advertising In 2022 Five Strategies For Online Ad Success According to the source, “When social media platforms threaten ...

25/02/2022

Journalism, media, and technology trends and predictions 2022

According to the source, “2022 will be a year of careful consolidation for a news industry that has been both disrupted and galvanised by the drawn-out COVID-19 crisis. Both journalists and audiences have, to some degree, been ‘burnt out’ by the relentless intensity of the news agenda, alongside increasingly polarised debates about politics, identity, and culture. This could be the year when journalism takes a breath, focuses on the basics, and comes back stronger.”

Source:
https://lnkd.in/djQHfg8b

Make , , and work for your company? Our network, advisory, masterclass & tools will scale your team, provide insights, deliver strategy and learning platform to transform your organization on day one.

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Executive summary | 1. The business of journalism is looking up for some | 2. Audience strategies and publisher innovation | 3. The practice of journalism: hybrid newsrooms, generational change, and new agendas | 4. Government regulation, privacy, and the future of platforms | 5. What's next | 6. Co...

12/02/2022

2022 Is Uncertain, But Your Marketing Strategy Doesn’t Have To Be

According to the source, “As we begin the annual tradition of planning for the upcoming year, many PR and marketing teams are feeling hesitant, unsure and even a little half-hearted. It’s understandable considering many of the plans made at this time last year went right out the window.”

Tackle branding, storytelling and sales through a diverse and agile — yet carefully coordinated — strategy by answering these questions:
1. What does success look like?
2. What are our business goals?
3. What’s most relevant for our audience?
4. Does our culture support our goals?

Source:
https://www.linkedin.com/posts/ronvining_marketing-strategy-ronvining-activity-6898227003095691264-C21q

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07/02/2022

The Top 10 Marketing Trends for 2022 (That Don’t Include Voice Search)

According to the source, “With each coming year, digital marketing gets more complicated. In addition to fundamentals like SEO, PPC, branding and UX, marketers now have to juggle emerging social channels and evolving regulations, along with content, automation and personalization, to name a few.”

2022 digital marketing trends to watch:
1. The metaverse
2. Non-fungible tokens (NFTs)
3. Cryptocurrency
4. Zero & first-party data
5. Supply chain buffering
6. Social commerce
7. Simple content
8. Sustainability & DEI
9. Gender neutrality
10. Accessibility

Source:
https://www.linkedin.com/posts/ronvining_marketing-trends-ronvining-activity-6896427271348174848-yQkJ


Make work for your company? Our network, advisory, masterclass & tools will scale your team, provide insights, deliver strategy and learning platform to transform your organization on day one.

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01/02/2022

Three Foundational Components For B2B Marketing In 2022

According to the source, “Business-to-business (B2B) marketers don’t need a crystal ball to tell them what they need in order to succeed in 2022. The signs are right in front of us. Researching, ordering and reordering are going digital no matter what product you are marketing, from software to industrial goods. Gartner, Inc. notes that 80% of B2B sales will shift to a hybrid sales model by 2025.”

Here are the 3 fundamental component for B2B Marketing in 2022:
1. Data: A First-Party Data Identity Graph To Drive Targeting
2. Insights: Reporting Focused On The Right Metrics
3. Omnichannel Marketing: Create Personalized ABM Across Channels

Source:
https://www.linkedin.com/posts/ronvining_b2b-marketing-ronvining-activity-6894304507879378944-ZKv8

Make work for your company? Our network, advisory, masterclass & tools will scale your team, provide insights, deliver strategy and learning platform to transform your organization on day one.

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Three Foundational Components For B2B Marketing In 2022 According to the source, “Business-to-business (B2B) marketers don’t need a crystal ball to ...

28/01/2022

12 Predictions for Customer Service Trends in 2022

According to the source, “If you were ever truly bored, you could go back and Google all the “Customer Service Trends for 20XX” posts for the last decade, and you’d see a reasonably linear progression.”

Here are the 12 customer service trends for 2022,
1. Customer service and experience will be an increasingly important differentiator
2. Customers will churn more easily
3. More people working on mobile devices
4. Both customers and staff will demand more flexibility
5. Outsourcing will grow to manage unpredictable spikes
6. Supply chain disruptions will continue to create support demands
7. Customer service burnout is a high risk
8. Retaining customer service staff will be harder
9. Video as a support tool will become more common
10. The shift to messaging and real-time channels may accelerate
11. Some customers will be more willing to self-serve
12. Companies will be challenged by remote work

Source:
https://www.linkedin.com/posts/ronvining_customerservice-trends-ronvining-activity-6892848992720674816-ZB7D

Make work for your company? Our network, advisory, masterclass & tools will scale your team, provide insights, deliver strategy and learning platform to transform your organization on day one.

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12 Predictions for Customer Service Trends in 2022 According to the source, “If you were ever truly bored, you could go back and Google all the “Customer...