Connecting communities across Collin County, we are Local. The magazine of good living in and around Collin County.
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Local Profile magazine, formerly Plano Profile, is a community-based cross-channel publication for those who live or work in Collin County, Texas, an affluent community just north of Dallas. The combination of affluent citizens, exceptional healthcare, business growth, exemplary schools, and a diverse demographic make up the fabric
of Collin County
Our print publication is delivered monthly by direct mail to 50,000 homes and businesses across Collin County: Plano, Allen, Frisco, McKinney, Prosper, Celina, Fairview, Richardson and Far North Dallas. Our print publication is delivered monthly by direct mail to 47,000 of the most affluent homes in and around Plano, with average home values in excess of $515,000. An additional 3,000 print magazines are distributed to local businesses and key partners including; The Plano Chamber of Commerce; Plano Government; doctors offices; leading businesses; Downtown Plano; The Shops at Legacy; Toyota Corporate Headquarters, California and Mercedes Benz. Our website is updated daily with local news and events and our weekly email newsletter keeps readers up to date with everything going on in and around Plano. For nearly 40 years, business, civic and nonprofit leaders have looked to Local Profile to tell their stories. Our readers are apprised of current trends, volunteer opportunities, literature, the arts, education, and county-wide events. The launching of commercial enterprises, ongoing business networking opportunities, and continuing education programs—all of which lead to employment gains and a healthy economy—are topics frequently covered in both our online and print magazine. With more than 160,000 monthly readers and numerous options including web and print media, Local Profile will help you grow your business and reach more customers than ever before.
13/02/2025
Wine, dine, and unwind at Palate! 🍷🍽️ This cozy bistro offers curated pairings, an inclusive menu and a warm atmosphere; it is a must-visit in Preston Trails.
The wine bistro and restaurant opened in November 2024
13/02/2025
Escape to Fredericksburg! Whether you’re antiquing at Trade Days, indulging in German cuisine, or braving a ghost tour, this charming town has something for everyone, here are 8 must-try experiences!👉
Explore the city’s best offerings, from spooky adventures to flavorful meals and charming shops
13/02/2025
Anna is growing fast, and Liberty Hills is at the heart of it all. This 1,800-home community will bring luxury living, scenic views, and a commercial district to northern Collin County. Construction begins in 2025!
Construction is scheduled to commence in the fall of 2025
13/02/2025
Chef Tre Wilcox brings his culinary expertise to The Outlook at Windhaven in Plano, redefining senior living dining. With a focus on high-quality, personalized meals, he’s ensuring residents enjoy restaurant-quality food daily.
Wilcox brings his culinary expertise to Plano’s new senior living community
13/02/2025
From rural towns to thriving hotspots — Celina and Prosper are among the fastest-growing wealthy suburbs in the U.S. Discover what’s fueling their rise.
Once rural towns, now prime destinations
13/02/2025
📢 Plano voters will decide on a historic $647.9 million bond package on May 3 — the largest in city history. If passed, it will fund infrastructure upgrades, a new police HQ, park enhancements and more. Learn what’s included and how it impacts property taxes. 🏗️🏡
The $647.9 million bond would raise the property tax rate by 3.2 cents
12/02/2025
🍨 Sweet success for Mohammad Alqawasmi of Plano’s ! His “Fig Krokan” gelato earned him third place at the Gelato Festival World Masters, landing him a spot in the North American semifinals! 🌟
Mohammad Alqawasmi’s “Fig Krokan” gelato propelled him to the next round of competition
12/02/2025
🎭 Big news for North Texas Performing Arts! Cibby Bowden, managing director of NTPA-Fairview, has been awarded the prestigious Freddie G. Fellowship, one of only five theatre educators nationwide! She’s headed to New York for a Broadway-level experience! 🙌
Cibby Bowden will head to New York for an immersive Broadway experience
12/02/2025
Frisco continues to rise in popularity! Ranked as the 5th most popular suburb in the U.S. for relocation in 2025, Frisco's booming economy, luxurious neighborhoods and top-rated schools make it a prime destination. Learn more about why it's attracting newcomers:
The booming economy, top schools and growth make it a prime relocation spot
12/02/2025
📍 Big changes are coming to The Shops at Legacy! New restaurants and entertainment venues are set to open in 2025, breathing new life into this Plano hotspot. Could this be the start of a major comeback? Click below to read more! 🍽️✨
In 2025, four newcomers are set to open at Legacy North
12/02/2025
❤️ Valentine’s Day is just around the corner — do you have a reservation yet? If not, don’t panic! There are still fantastic spots in North Texas where you can enjoy a romantic dinner. Grab your table before it's too late. 🍷✨
Don’t wait any longer to book
12/02/2025
🔥 Chef John Tesar joins House of Knives, Food Network’s high-stakes cooking competition premiering March 18! Will the Knife Steak & Seafood chef slice through the competition?
Watch as Tesar sharpens his skills in a high-stakes culinary showdown
11/02/2025
Rainy day? No problem! Check out these indoor activities that will keep the whole family entertained, no matter the weather! From indoor skydiving to unique entertainment spots, there’s plenty to do and explore!
Rain or shine, these indoor spots will keep the whole family entertained
11/02/2025
North Texas is booming! 🚀 With new luxury developments, Fortune 500 jobs, and top-tier safety, it’s no wonder people keep moving here. What’s your favorite thing about living in North Texas?
There’s gotta be a reason, right? There are — several
11/02/2025
A $32M luxury sports car garage is coming to Plano! 🏎️ Maranello’s new facility will feature 79 garage condos, a two-story lounge & a massive open-air concours for car shows. Opening spring 2026.
The space is expected to be fully operational by spring 2026
10/02/2025
Why drive when you can ride in style? ✨🚍 Vonlane is launching first-class motor coach service between Plano and North Austin on Feb. 28. Think leather seats, free Wi-Fi, snacks, and no traffic stress. Book your trip today!
The first class rides will start Feb. 28, 2025
10/02/2025
After years of struggles, The Shops at Willow Bend is getting a new identity: The Bend. Can this redevelopment finally turn things around for the once-promising Plano mall? Read more:
Approximately 300 residential units are now planned for the current Macy’s site
10/02/2025
Big changes are coming to Plano! 🚧 Haggard Farms, a $750M mixed-use development, is set to bring retail, offices, a hotel and over 700 residences—while preserving the legacy of the historic Haggard family land. Stay tuned as construction kicks off this summer!
The first phase of the 142-acre project will begin this summer
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Connecting Collin County, we are Local
It’s official. We are now Local Profile.
We are passionate about sharing content that is both universally powerful and uniquely local
This brand refresh reflects that communities span borders, and so do we. It’s not a new philosophy for us. Our new name simply formalizes the mindset we’ve had for a long time now—that if someone lives in Plano, they’ll still care about the interesting things happening in Frisco. Life doesn't stop where city borders do, and to live in Collin County is to enjoy the benefits of every municipality in the metroplex.
To be local is to be part of the greater life of a community. It’s the privilege and the responsibility we all share to turn a piece of land into a place, and a place into a home. To be part of the local community is to be involved, to know where the needs are and be willing to take action. To be local is to belong.
A community is defined as a group of people living in the same place or a feeling of fellowship as a result of sharing common attitudes, interests, and goals. We share the same space and we all, regardless of our differences, want the same thing: a safe place to live a healthy life with abundant opportunity for all.