Spark Foundry USA

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Spark Foundry USA We're a full-service media agency with a client-centric approach. The agency was recently named Ad Age’s 2022 Media Agency of the Year and Adweek’s 2022 U.S.

Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul, combining an entrepreneurial, innovative business approach with the full resources, capabilities, and marketplace clout of Publicis Media. With 3,000 employees in 50 countries acro

ss the world, the agency leverages the best industry talent and the growing footprint of its 60 offices in key markets, including the USA, UK, MENA, Poland, Australia, and China. Media Agency of the Year.

Congratulations to Campbell's “Joy Night In,” winning Gold at WARC North America! An incredible content collaboration be...
22/05/2024

Congratulations to Campbell's “Joy Night In,” winning Gold at WARC North America! An incredible content collaboration between our , A&E Television partners and Spark Foundry.

We’re excited to share that   Campbell's is joining the  ! Play football in the Chunky FuelUp Tournament in Fortnite 🏈
17/01/2023

We’re excited to share that Campbell's is joining the ! Play football in the Chunky FuelUp Tournament in Fortnite 🏈

As "official soup sponsor of the NFL," Campbell's is building up to the NFL playoffs by launching an immersive football-themed metaverse game featuring challenges to test payers' speed, agility, and accuracy, according to the company.

As we make an impact in 2023, we look to Dr. Martin Luther King Jr.’s legacy of social justice and equality as a guide. ...
13/01/2023

As we make an impact in 2023, we look to Dr. Martin Luther King Jr.’s legacy of social justice and equality as a guide. We remember his words: “Life's most persistent and urgent question is, ‘What are you doing for others?’”

Craving some ‘Me Time’? In the new campaign with our   KFC, leave the tinsel up and indulge in a KFC chicken pot pie, in...
10/01/2023

Craving some ‘Me Time’? In the new campaign with our KFC, leave the tinsel up and indulge in a KFC chicken pot pie, instead! Read more from MediaPost:

A woman enjoys the KFC Pot Pie by herself as her family tries to remind her about holiday de-decorating.

Starting the year off with some ️🔥💥! Excited to share that Spark Foundry has been selected as a finalist for the Campaig...
05/01/2023

Starting the year off with some ️🔥💥! Excited to share that Spark Foundry has been selected as a finalist for the Campaign US 2023 Agency of the Year shortlist. We look forward to learning more in March! Read the full list: https://bit.ly/3Cmsg8T

The agencies on this list have demonstrated their ability to excel above and beyond their peers in more than 15 categories.. From Campaign US

What is in store for the ad industry in 2023? April Carlisle, EVP of Commerce, and Peter Sedlarcik, President of Data, T...
21/12/2022

What is in store for the ad industry in 2023? April Carlisle, EVP of Commerce, and Peter Sedlarcik, President of Data, Technology, Analytics & Insights, shared their thoughts with Kendra Clark, ranging from to and . Learn more in this piece from The Drum: https://bit.ly/3YIS3lx

The ad industry is bracing for major disruption in the coming year. Just ask the experts.

Our Chicago   recently got into the holiday spirit with a cookie exchange! The office enjoyed over 1,000 cookies (baked ...
13/12/2022

Our Chicago recently got into the holiday spirit with a cookie exchange! The office enjoyed over 1,000 cookies (baked by more than forty of our Sparklers) and competed in an ugly sweater contest.

Have you heard? We brought the heat to The Festival of Media North America Awards and won three awards for our work with...
08/12/2022

Have you heard? We brought the heat to The Festival of Media North America Awards and won three awards for our work with our Wendy's! Our “Sir, This Wendy’s is a Morty’s” campaign received an honorable mention for Best Engagement Strategy and took the gold for both Best Integrated Campaign and Best Distribution and Amplification of Content. A big thank you to Wendy's and to our !

Find the full list of winners here: https://bit.ly/3FgQi5Q

The Chicago Molson Coors team had a great time with our friends, Cradles to Crayons Chicago! Our Sparklers spent the aft...
08/12/2022

The Chicago Molson Coors team had a great time with our friends, Cradles to Crayons Chicago! Our Sparklers spent the afternoon making essential clothing packs for kids up to age 12. Thank you for having us!

Thank you to our friends at NBCUniversal and Telemundo for hosting a special World Cup luncheon and viewing for our Chic...
05/12/2022

Thank you to our friends at NBCUniversal and Telemundo for hosting a special World Cup luncheon and viewing for our Chicago Sparklers last week!

Our Chicago Sparklers had so much fun supporting and fundraising for our friends, Off The Street Club, at their annual h...
02/12/2022

Our Chicago Sparklers had so much fun supporting and fundraising for our friends, Off The Street Club, at their annual holiday luncheon this week. Thank you for having us!

Talk about a night to remember! Our SVP of Planning, Ryan Young, heated up the   Grammys with our Starbucks   Tamani Chi...
22/11/2022

Talk about a night to remember! Our SVP of Planning, Ryan Young, heated up the Grammys with our Starbucks Tamani Chio! A special thank you to our Televisa Univision .

It’s officially   szn!🦃 Our Molson Coors team kicked off the holiday szn with good food and even better company!
17/11/2022

It’s officially szn!🦃 Our Molson Coors team kicked off the holiday szn with good food and even better company!

At  , our Chief Investment Officer, Lisa Giacosa, sat down with Beet.TV to discuss women in leadership and the relations...
16/11/2022

At , our Chief Investment Officer, Lisa Giacosa, sat down with Beet.TV to discuss women in leadership and the relationship between ad-supported video platforms and consumer data value! Watch the full interview: http://bit.ly/3gbIZ7e

SANTA MONICA -- The launch of ad support on some of the big video entertainment services is clearly going to be a boost for advertising buyers.But the new practice could als...

11/11/2022

On this , we honor and celebrate those who have served in the armed forces. Thank you for your service.

We had so much fun heating up 🔥 the kitchen with our Wendy's   Thank you GSTV and Institute of Culinary Education!
10/11/2022

We had so much fun heating up 🔥 the kitchen with our Wendy's Thank you GSTV and Institute of Culinary Education!

Our CEO, Sarah Kramer, and President, Kim Thompson, recently made a pit stop at the World Series with our Campbell's and...
09/11/2022

Our CEO, Sarah Kramer, and President, Kim Thompson, recently made a pit stop at the World Series with our Campbell's and Comcast .

Spark Foundry’s CEO, Sarah Kramer, recently joined other agency CEOs at a lunch with Adweek and the 4A's / American Asso...
07/11/2022

Spark Foundry’s CEO, Sarah Kramer, recently joined other agency CEOs at a lunch with Adweek and the 4A's / American Association of Advertising Agencies. The industry leaders discussed pressing topics, including how to navigate a recession as an agency leader. See what Sarah had to say here: http://bit.ly/3WFKHxZ

"There is no playbook to any of this."

Attending  ? Our Chief Investment Officer Lisa Giacosa will take the stage on November 10 with Joanna O'Connell to discu...
02/11/2022

Attending ? Our Chief Investment Officer Lisa Giacosa will take the stage on November 10 with Joanna O'Connell to discuss “Data, Data, Everywhere: But is it Any Good?” Learn more here: bit.ly/3EuTLiE Beet.TV

November marks  ! In the United States, there are 574 federally recognized tribal nations. Did you know that over 220 of...
01/11/2022

November marks ! In the United States, there are 574 federally recognized tribal nations. Did you know that over 220 of these nations are found in Alaska? Learn more about the diverse cultures, histories and contributions of American Indians and Alaska Natives: ow.ly/bcbP50LjzAl

It’s   and our   know how to bring the heat! Our NY, LA & Seattle team celebrated in style!
31/10/2022

It’s and our know how to bring the heat! Our NY, LA & Seattle team celebrated in style!

...and another one! Our “Sir, This Wendy’s Is A Morty’s” campaign for   Wendy's has won an Adweek   award! 🔥Congratulati...
24/10/2022

...and another one! Our “Sir, This Wendy’s Is A Morty’s” campaign for Wendy's has won an Adweek award! 🔥

Congratulations to our and all of our partners who continue to make this great work possible!
Read the story here: https://bit.ly/3TzcDBU

In the upcoming cookbook, "A Taste of Welcome: A Celebration of Food and Culture," our   Ritz Crackers teamed up with Bo...
21/10/2022

In the upcoming cookbook, "A Taste of Welcome: A Celebration of Food and Culture," our Ritz Crackers teamed up with Bon Appétit Magazine and Marcus Samuelsson to share recipes + stories from an array of diverse cultures. Read more in Marketing Dive:

“Our Holidays” features a 15-second spot, video content series and cookbook highlighting the foods and traditions of various cultures. 

On the West Coast? Our Chief Investment Officer Lisa Giacosa will be speaking at the Beet.TV   on November 10 in the dis...
20/10/2022

On the West Coast? Our Chief Investment Officer Lisa Giacosa will be speaking at the Beet.TV on November 10 in the discussion, “Data, Data, Everywhere: But is it Any Good?” Learn more here: bit.ly/3EuTLiE

Spark Foundry’s EVP of Commerce, April Carlisle, recently joined Kantar’s Retail Sound Bites podcast to discuss retail m...
13/10/2022

Spark Foundry’s EVP of Commerce, April Carlisle, recently joined Kantar’s Retail Sound Bites podcast to discuss retail media, integrated commerce, and the role of tech with hosts Barry Thomas and Rachel Dalton. Listen to the full episode here: apple.co/3eupiXq

‎Show Retail Sound Bites from Kantar, Ep Episode 19: Shopper marketing and media with April Carlisle - Oct 5, 2022

Heading to Path to Purchase Institute Live next week? Don’t miss EVP of eCommerce April Carlisle and Mondelēz Internatio...
11/10/2022

Heading to Path to Purchase Institute Live next week? Don’t miss EVP of eCommerce April Carlisle and Mondelēz International Steve McGowan on Wednesday, October 19. They will take the stage to talk omnicommerce and retail media!

Register here: https://bit.ly/3Udz6Fb

We are so proud to be part of   Dole’s campaign to fight malnutrition! The award-winning Malnutrition Labels campaign ha...
04/10/2022

We are so proud to be part of Dole’s campaign to fight malnutrition! The award-winning Malnutrition Labels campaign has now landed in London to call attention to the low nutritional value in popular snacks. Read more here:

/PRNewswire/ -- Designed to spark conversation and action, Malnutrition Labels: Nutritional Ink, launched today by the Dole Sunshine Company (DSC), calls...

Congratulations to our very own Jade Hoang, Manager, Commerce! Jade has been named to the inaugural class of Publicis Co...
04/10/2022

Congratulations to our very own Jade Hoang, Manager, Commerce! Jade has been named to the inaugural class of Publicis Commerce Rising Stars. Jade has been recognized for her proven track record of accelerated client growth and top-tier advertising ex*****on!

The Rising Star Awards were created by Amazon.com and Publicis Commerce to honor and encourage learning and development for emerging talent. This award honors future leaders making their first marks in the world of commerce.

The program culminates in an event on October 6, where Jade will join other Rising Stars in New York City at Amazon offices!

23/09/2022

Our Chief Investment Officer Lisa Giacosa and Wendy's Chief Marketing Officer Carl Loredo recently took the stage at Google’s event to discuss the future of the media landscape. Learn more here: https://bit.ly/3BHmqy0

We share insights with clients about technology, consumers, and brands. We inspire them with Google magic and hospitality. We partner with them to start transforming their strategy and culture, now.

In honor of Latinx and  , our Allyship group recently hosted a Discovery Through Food event led by Adriana Velez, Execut...
22/09/2022

In honor of Latinx and , our Allyship group recently hosted a Discovery Through Food event led by Adriana Velez, Executive Editor, The Kitchn. From her home kitchen, Adriana walked attendees through preparing a classic corn tortilla recipe along with a peach salsa with fresh poblano pepper!

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