Platform Online Magazine

18/12/2024

Since drones have been spotted in New York City, Virginia Beach, Massachusetts and more, the media has been in a frenzy about what is going on and who is responsible. While there is no verified information regarding the drones, there have been several speculations about the purpose of these drones. In a crisis like this, PR professionals will be waiting for someone to take the blame. Read more takeaways below:

Plus: TikTok’s future is dealt another blow; backpack company faces pushback over CEO killing response.

12/12/2024

Alabama Athletics is redefining how sports connect with fans by using humor in its branding. Read Jane's article to find out how Alabama Athletics is creating a balance between trends and traditions!

Alabama Athletics expertly blends humor, professionalism and engaging content on social media while connecting with diverse audiences.

10/12/2024

Meet Michael Smart: The PR Expert Transforming the Industry!

From journalist to public relations powerhouse, Michael Smart has spent over two decades empowering PR professionals to elevate their careers. Whether it's crafting the perfect pitch, building lasting relationships with journalists or mastering media relations, Smart is dedicated to helping others succeed in the ever-evolving PR world.

If you’re ready to boost your PR skills and achieve excellence, check out Michael’s incredible journey and insights in our latest article by Victoria!

While many people have made notable contributions to the public relations industry, Michael Smart is a name that truly stands out among others.

05/12/2024

From iconic shoulder bags to sustainable innovation, Coach’s rebrand is a masterclass in blending nostalgia, social media buzz and environmental action. Read how the brand won over Gen Z and secured its spot as a modern fashion staple.

Discover how Coach's strategic rebrand forged a meaningful connection with Gen Z consumers and revitalized the iconic brand.

04/12/2024

As the semester wraps up, we’re taking a moment to celebrate what makes Platform Magazine so special! 💙 Swipe through to see what some of our team had to say!

04/12/2024

“Social media has become an essential tool for small businesses to build brand awareness and connect with their audiences. Unlike traditional advertising, social media allows businesses to establish direct and meaningful relationships with their customers while showcasing their unique identities.” Read more in Lisé’s newest article:

Discover how small businesses can use social media to build brand awareness, connect with audiences, and drive growth. Learn strategies for managing budgets, creating a strong brand identity, crafting engaging content and using analytics for success.

03/12/2024

Happy Adviser Appreciation Day, Mrs. Sims! The Platform staff is very grateful for her inspiration and insight, and we are proud to have an amazing adviser. 💙

22/11/2024

“One of the most prevalent challenges for female business owners is defying societal expectations that traditionally categorize women into roles focused on family care rather than entrepreneurship and leadership.” Read more in Christina’s newest article:

Female entrepreneurs are reshaping the business world, with women now owning four out of every ten businesses in the U.S. Despite progress, challenges such as societal expectations, navigating male-dominated industries, and securing capital remain significant hurdles. Stories from trailblazers like....

22/11/2024

“While many students aspire to use a PR degree to conceptualize the next viral TikTok trend or to create the next “Just do it” campaign, there is an overlooked opportunity in the world of financial communications.” Read more in Rhodes’ newest article:

Explore the unique career path of financial communications for PR graduates, where storytelling, relationship-building, and strategic insights are essential in connecting financial services with their audiences. Learn from industry experts on how financial PR differs from consumer PR and discover wh...

21/11/2024

Meet Platform editor and writer Christina Hunt! ⭐

Christina is a senior from Nashville, Tennessee, majoring in marketing and public relations. She is a member of Phi Mu and Capstone Agency.

A fun fact about Christina is that she plays guitar! 🎸

21/11/2024

In order to convey your message in public relations, it is key to understand your audience. Utilizing data can enhance and improve your storytelling and can help create a message that deeply resonates with consumers. Data can be hard to analyze sometimes, but interpreting it accurately is crucial to the PR industry. Read Spin Suck's article about the role of data in PR below!

Raw data can be complex and dull but Indiana Lee has some ideas for turning it into engaging PR stories.

21/11/2024

"If you're looking for a more personal approach to public relations, a boutique agency may be the perfect fit." Read how boutique PR agencies are producing great work while maintaining intimate relationships with their clients in Megan's article.

Looking for a personalized PR approach? Learn why boutique firms like Small Girls PR and KC Projects might be the perfect fit for your needs.

20/11/2024

“Forming strong relationships with journalists is a necessity for public relations professionals. Without a cohesive relationship, journalists would scramble to find content and PR professionals would disappoint their clients. The two jobs need each other to thrive.” Learn more in Braden’s newest article:

Forming strong relationships with journalists is essential for PR professionals so they can provide coverage for their client.

19/11/2024

Meet Platform Editorial Director Toni Rebaldo! ⭐ Toni is a graduate student from Daphne, Alabama, studying advertising and public relations. She has achieved bachelor's and master's degrees in psychology. A fun fact about Toni is that she has bartended at some of the top bars in Tuscaloosa!

14/11/2024

How can health care brands build trust with their patients? Read Macy's article to discover how public relations strategies can improve patient loyalty and reputation.

Discover how health care is improving patient loyalty and reputation within their brand, current and former patients and community.

14/11/2024

In a world where social media spreads messages at a rapid pace, mastering the art of crisis communications is more crucial than ever. A quick acknowledgment, human-centric approach and meeting customers where the issue surfaces are key to managing brand reputation. Read more about how well-executed responses can defuse tension and even turn customers into advocates in this Spin Sucks article:

The response from California Pizza Kitchen to a recent delivery mistake offers several lessons in crisis communications. Thomas Mustac shares more.

13/11/2024

“In more recent years, newspapers, magazines and more have been making a notable comeback, both locally and regionally. Specifically, this unexpected shift is pushing a significant impact on PR professionals who specialize in media relations.” Learn more in Victoria’s latest article:

In more recent years, newspapers, magazines and more have been making a notable comeback, both locally and regionally. Specifically, this unexpected shift is pushing a significant impact on PR professionals who specialize in media relations.

12/11/2024

Meet Platform editor and writer Megan Renzi! ⭐ Megan is a junior from Brewster, New York, majoring in advertising with a minor in creative media. She is involved in Capstone Agency and Delta Gamma Sorority. A fun fact about Megan is that she was a lifeguard for four summers! 🛟