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Digital Marketing Masters

Digital Marketing Masters Podcast. Tested and vetted digital marketing strategies that work and inte
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24/04/2024

This was recorded before Llama3 dropped, but there is a lot more going on in the world of AI than you may be aware of.

Skip the hype and join a down-to-earth conversation about what is in development NOW that will probably still blow your mind.

Listen to the Digital Marketing Masters Podcast wherever you listen to better podcasts. Or, you can click the link in the comment-feed below. Who's ready for real life Black Mirror?

14/06/2023

Can you use ChatGPT or other AI systems to help you win sweepstakes and contests?

Short answer: Yes! (But there are some considerations…)

Get the details in my interview with Carolyn Wilman, The Contest Queen!

Can AI help you win contests? Turns out it can! And you can learn how to find and enter sweepstakes and contests and how AI is changing another facet of marketing. Plus Matt talk about AutoGPT for aut

01/06/2023

We're back with Yifat Cohen to talk about using generative AI and other AI tools to assist in creating your marketing materials.
This season, it's ALL AI, ALL THE TIME!

Matt has Yifat Cohen back on the show to talk about AI assisted content creation and some tricks you can use to get the most of generative AI for your content marketing.

09/11/2022

With disinformation rampant online and people selling everything from valid peer-reviewed medical breakthroughs to literal snake oil and placebos, how can we figure out who to trust?

Darcy, Anna, and Matt Rouse talk about everything from Deep Fakes to Medical NFTs in this eye-opening and mind-bending conversation about the state of information and the Internet in 2022.

Wellness for the rest of us Wellness is not just the domain of bendy-yoga people in their 20s. The wellness journey can start at anytime, no matter your history - there will be no judgment from us! Our purpose is to change lives by empowering people to take control of their own health, with lifestyl...

27/07/2022

Get Your Startup Story Straight with David Riemer (228)

Former President of JWT-West and VP Marketing at Yahoo!, David now serves on the Professional Faculty at Berkeley Haas School of Business. He helps innovators of all kinds build and tell their stories.

27/05/2022

Episode 227 - Moving To Outcomes with Matt Wool
Could partnerships save you from getting priced out of the advertising market?
https://soundcloud.com/user-552241238/227-moving-to-outcomes-with-matt-wool

15/05/2022

Check out the Business Builder Throwdown Discord (for our YouTube show) and you could get rewards, invites to awesome presentation, community, fun… all the good things!
https://discord.gg/TwWxeXtKQx

Check out the Business Builder Throwdown community on Discord - hang out with 34 other members and enjoy free voice and text chat.

14/07/2021

Today we recorded, “How to make a video go viral” and it will be released in a few weeks. Some great tips are coming, just like every episode, and we’re about to top 200 episodes!

28/06/2021

Find out the top three problems small law firms and most small businesses face when trying to grow their business with Coach and Attorney, Allison C. Williams.

Allison Williams owns Williams Law Group, a multi-million dollar law firm specializing in matrimonial and family law, with an emphasis on complex Child Welfare matters which she scaled by 856% in four years.

25/05/2021

Wactch our host, Matt Rouse, live on YouTube, Facebook, or LinkedIn! Thursdays 11am pst, 2pm est

20/05/2021

Matt chats with Neel who runs a fully remote local business and teaches others how to do the same.

Five years ago Neel had an idea: local businesses don't need to be managed locally! He turned this idea into reality with MaidThis® & MaidThis® Franchise, which helps homeowners and short-term rental hosts (Airbnb, VRBO, etc) with their cleanings.

They’ve generated millions in revenue while having a fully remote team, and Neel is now on a mission to help others achieve the same.

https://pod.fo/e/ccb42

11/05/2021

Anthony leads Speedwork Social and is a top LinkedIn Ads expert. If you haven't used LinkedIn Ads and you're in B2B, listen up for tips and tricks he's learned by driving over 265,000 B2B sales opportunities.

Listen to the Digital Marketing Masters Podcast on your favorite podcast player!

06/05/2021

Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press releases. Mickie's service provides small businesses with a press release service they can actually afford, giving them access to the media and to a national newswire — all with a personal touch.

04/05/2021

I have a frank food industry discussion with Author, Producer, and Foodie, David Page about the state of the American food industry and his new book, Food Americana.

Two-time Emmy Award-winning David Page, that started Drive-ins, Diners, and Dives? Yeah, that David Page.

Listen now: https://pod.fo/e/c96c5

Matt has a frank food discussion with Author, Producer, and Foodie, David Page about the state of the American food industry and his new book, Food Americana.Two-time Emmy winner David Page changed...

29/04/2021

Rebranding is fine.

Turning your previously well known brand and logo into something unrecognizable is lunacy.

Don’t let your decision-by-commitee middle management turn your brand into a bad joke.

Stick with something people recognize as you! Look at Clubhouse, they changed their logo three times but I can still tell it’s their app.

29/04/2021

Do you want The Antidote to Irrelevance? I talk with Howard Tiersky about his book, Winning Digital Customers.

27/04/2021

170 - What is Customer Value Optimization? with Will Laurenson. We talk about how CRO or Conversion Rate Optimization can help you grow your eCommerce business. (Or any business!)

20/04/2021

Kathleen drops an amazing eCommerce knowledge-bomb on the show today that could be costing you a fortune if you sell online. Kathleen is the VP of Marketing at clean.io, a digital engagement security platform. She's also the host of the long-running Inbound Success Podcast.

13/04/2021

Am I right?

12/04/2021

There are 2 Million podcasts on Apple Podcasts.

According to Amplifi Media, working with Podnews, only 36% of podcasts have ten or more episodes.

Of the those, only 156,000 podcasts have more than ten episodes AND were updated in the past week.

In comparison, there are more than 1 Million radio shows still publishing every week, and more than 1.5 Million tv shows.

That leaves a lot of room for more podcasts, better podcasts, local podcasts, industry specific podcasts...

The NEW Podcast Mastery Course opens TODAY!

Check it out here: https://courses.hookdm.com/podcast-mastery-course

Podcast Mastery is about getting you from idea to podcast without all the stumbling through blogs and articles by amateurs. Learn from the Podcast Pro's now!

08/04/2021

166 - Real B2B Social Media Results With Jason Yormark

When it comes to social media for business, especially for the B2B (business to business), there are a lot of "vanity metrics" pushed around. But all that really matters is if you are achieving your business goals.

Listen to Digital Marketing Masters on your favorite podcast player!

07/04/2021

Episode 165 - Mastering B2C eCommerce With David Stellato

What types of products work well for direct to consumer or B2C eCommerce? What influences purchases? How are discounts used to encourage email list growth?

Let's find out with David Stellato from DFOglobal.

Listen now: https://pod.fo/e/c3695

01/04/2021

A trip to the grocery store gets weird... find out how on today's show... https://pod.fo/e/c211a
(get the whole story in less than 4 minutes)

30/03/2021

Today we talk about the Social Teams 100 list by Planable, and what it takes to run a social media team in 2021.

Xenia Muntean is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola.

Catch episode 163 of Digital Marketing Masters on any podcast player where better podcasts are available.

25/03/2021

I spoke with Jeff Hahn about his book, "Breaking Bad News," and about managing crisis communication.

Sooner or later something bad is going to happen. Is your business prepared?

Listen here: https://pod.fo/e/c0222

16/03/2021

Want to learn some tricks on saving money on your taxes in the USA? Some totally not financial advice about PPP2 loans and other tax-related things.

Listen here: https://pod.fo/e/bde47

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Videos

Are you being controlled by tech or are you controlling it? Sometimes it's hard to tell. Don't let tech distract you from what's important - stay in control and make sure you're using it for what YOU want to do. #TechControl #TechAwareness

187 - The Marriage Between Business Coaching And Marketing With Allison C. Williams

Find out the top three problems small law firms and most small businesses face when trying to grow their business with Coach and Attorney, Allison C. Williams. Allison Williams owns Williams Law Group, a multi-million dollar law firm specializing in matrimonial and family law, with an emphasis on complex Child Welfare matters which she scaled by 856% in four years.

175 - LinkedIn Ads with Anthony Blatner

Anthony leads Speedwork Social and is a top LinkedIn Ads expert. If you haven't used LinkedIn Ads and you're in B2B, listen up for tips and tricks he's learned by driving over 265,000 B2B sales opportunities. Listen to the Digital Marketing Masters Podcast on your favorite podcast player!

Episode 174 - Press Release Marketing With Mickie Kennedy

Episode 171 - 171 - Marketing Technology for Customer Love

Do you want The Antidote to Irrelevance? I talk with Howard Tiersky about his book, Winning Digital Customers.

170 - What is Customer Value Optimization?

170 - What is Customer Value Optimization? with Will Laurenson. We talk about how CRO or Conversion Rate Optimization can help you grow your eCommerce business. (Or any business!)

Episode 169 - Are Coupon Apps Stealing Your Margin?

166 - Real B2B Social Media Results With Jason Yormark

166 - Real B2B Social Media Results With Jason Yormark When it comes to social media for business, especially for the B2B (business to business), there are a lot of "vanity metrics" pushed around. But all that really matters is if you are achieving your business goals. Listen to Digital Marketing Masters on your favorite podcast player!

Episode 165 - Mastering B2C eCommerce With David Stellato

Episode 165 - Mastering B2C eCommerce With David Stellato What types of products work well for direct to consumer or B2C eCommerce? What influences purchases? How are discounts used to encourage email list growth? Let's find out with David Stellato from DFOglobal. Listen now: https://pod.fo/e/c3695

Episode 163 - Social Teams 100 with Xenia Muntean, Founder of Planable

Today we talk about the Social Teams 100 list by Planable, and what it takes to run a social media team in 2021. Xenia Muntean is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola. Catch episode 163 of Digital Marketing Masters on any podcast player where better podcasts are available.

159 - Getting Smarter Books and Saving on Taxes with Greg Reed

Want to learn some tricks on saving money on your taxes in the USA? Some totally not financial advice about PPP2 loans and other tax-related things. Listen here: https://pod.fo/e/bde47

Episode 158 - Leveraging Sound in Marketing with Jodi Krangle

Sound influences us in many ways. It can set the mood, product emotion, trigger memories, and communicate more than just the words on a page. Matt speaks with Jodi Krangle about leveraging sound in your marketing like the pros. We also talk a bit about D&D dice, Fanocracy, and voiceover work... listen here: https://pod.fo/e/bca70

I've known this brilliant person for over 30 years and he just keeps getting smarter. Todd Kane is the founder of Evolved Management Consulting. He helps managed IT companies increase profit and decrease stress. But when it comes to Internet Security, we've seen it all. Think you're safe from hackers or corporate espionage? Think again. Todd Kane and Matt chat about the horrors of Internet Security for everyone from freelancers to giant corporations. Digital Marketing Masters Podcast Episode 152 - Your Internet Security Isn't Good Enough with Todd Kane #internetsecurity #manageservices

Episode 150 - How Angel RIBO - The CEO Confidant Grew to 26000 LinkedIn Connections Using Kamikaze Marketin

Digital Marketing Masters Episode 150 - How Angel RIBO - The CEO Confidant Grew to 26000 LinkedIn Connections Using Kamikaze Marketing Techniques. Listen now on your favorite podcast player. Just search for the digital marketing masters podcast and pick the logo that looks like a pair of headphones. :)

149 - How Dental Marketing is Changing Marketing with Devin Schumacher

Devin Schumacher is a serial entrepreneur and the Co-Founder of SERP, a business growth consultancy, and the parent company to numerous sub-brands built specifically to help hyper-specific segments of businesses.

How to Pitch a Story - today on the Digital Marketing Masters podcast.

How to Pitch a Story - today on the Digital Marketing Masters podcast. Tracy Lamourie is the Founder and Managing Director of Lamourie Media and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations.

Chasing the Entrepreneurial Dream with Christine Rivera

Chasing the Entrepreneurial Dream with Christine Rivera Now on the Digital Marketing Masters podcast.

Starting a Side Hustle with Vanessa Zamy

Today on the podcast, I spoke with Vanessa Zamy, the Side Hustler's Coach. We talk about starting a business you love while you're still in a demanding 9-5. #sidehustle #sidebusiness #gigeconomy