OUR SERVICES
Girlie Action specializes in vertically integrated marketing for musicians and other artists and entertainment-based products. The core of our work is Public Relations, which involves national and local media outreach across all media platforms (print, broadcast, web). Our PR services include:
• securing features, reviews, previews, tour news and other news-related stories covering o
ur clients’ new releases, tours, and other live events and creative endeavors.
• booking live TV performance appearances
• distributing digital assets (promotional MP3s, video streams, “listening parties” etc.) on hundreds of websites and blogs
• creating “phased” campaigns that can be scaled over time, reflecting the unique needs of each client
In addition to PR, Girlie Action also offers a variety of other strategic marketing services, including:
• video promotions (web, broadcast, cable, in-store)
• in-store audio programming (a.k.a. “overhead” programming)
• creating branded marketing opportunities in collaboration with some of our brand partners
• DJ servicing and nightlife promotions
• servicing music and products to music supervisors, ad agencies, and other taste makers and cultural gate-keepers
• culturally relevant branding and consultation
