Unlike many people in Los Angeles, Anthony Pratt, better known professionally as "Ape," doesn’t see his latest venture as an opportunity to advance his own interests — he sees his new company, Preston Beverly, as a way to advance the interests of others. "Preston Beverly is the goal that began with my childhood influences. I grew up in awe of companies like Disney, Hanna-Barbera and Motown Records
," he said. Those companies personify that. I want my own company to be multi-faceted and to be able to contribute to mainstream American culture." Preston Beverly (an homage to the names of Ape’s cousin and grandfather, who influenced his love for New Orleans jazz, sports and bespoke tailored suits) will encompass a music label, music publishing and, soon, sports representation. The company is a culmination of Ape’s education at Full Sail University, the University of Phoenix and the Los Angeles Recording and Film School, as well as his business background in the mortgage industry. He is also preparing to represent major league baseball players. Stepping Up to an Opportunity — To Give Back
With a background in music A&R, music publishing and music production as well as working with singers domestically and abroad — including former X-Factor and American Idol contestants — Ape has the background in entertainment that makes others take notice. Preston Beverly is his dream to put together an entertainment conglomerate which melds his passions under a single roof. But Ape hopes his dream also turns the dreams of others into reality. "My reason for creating this company is to provide career opportunities for others and contribute to the community and its economic development," he said. "Growing up seeing less fortunate people really moved me. Not only do I contribute to their lives with beautiful music, but I hope to inspire the youth and people who feel they can't seem to catch a break. My company doesn't just hang its hat on community development but also employee development as well. "
Giving back to the people around him, whether it’s in the community, or his country, is a common theme in the life of Ape, a US Army vet. His nickname comes from his love of primates and because, in his own words, he had to be an ape to survive in the jungle he grew up in. But the name Ape is also appropriate because of his support for the Los Angeles Zoo, his love of the animals there and for all animals. He also has fond memories of the zoo as a child and the way it bring families together. Visit Ape's page at www.facebook.com/thisape
