OMD UK

OMD UK OMD combines innovation, creativity, empathy and evidence to make Better decisions, faster on behalf of our clients

OMD UK – Home of the ‘The Real Britain’ Research Initiative. As part of a global OMD network of 8,500+ people in over 120 offices, we deliver insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

OMD wins Cannes Lions Media Network of the Year 2024! 🏆As far as awards gongs go, it doesn't get much better than this! ...
20/06/2024

OMD wins Cannes Lions Media Network of the Year 2024! 🏆

As far as awards gongs go, it doesn't get much better than this! We're delighted to have taken the coveted top spot at Cannes International Festival of Creativity.

What an achievement for our people, clients and partners across the globe!

OMD wins big at the Campaign Global Agency of the Year awards! We’re delighted to see that OMD Worldwide took home the c...
17/06/2024

OMD wins big at the Campaign Global Agency of the Year awards!

We’re delighted to see that OMD Worldwide took home the coveted Global Media Network of the Year awards, with OMD EMEA also scooping Best Network (Europe) at Campaign’s Global Agency of the Year Awards!

The judges were particularly impressed by “how the agency is using its position of leadership to push the industry forward”.

We’re incredibly proud to be part of such a fantastic network that truly is at the forefront of the industry. Congratulations all! 🎊

Check out the full list of winners here 👉 https://bit.ly/4b1CWbP

Last week, we donned our gym kits and headed to Regent’s University for NSPCC's Childline Sports Day!The team had so muc...
13/06/2024

Last week, we donned our gym kits and headed to Regent’s University for NSPCC's Childline Sports Day!

The team had so much fun getting stuck into the action-packed activities and games, all whilst raising money for a truly fantastic cause. Huge thank you to our clients at NPSCC for having us!

Yesterday, we welcomed Uber to OMD HQ for our Open Floor!We heard from Uber all about how they are embracing new ways to...
12/06/2024

Yesterday, we welcomed Uber to OMD HQ for our Open Floor!

We heard from Uber all about how they are embracing new ways to bring media to consumers by capturing moments on the move. They also talked through how brands can connect digital and physical experiences, all from the comfort of the back seat of their taxi.

Huge thank you to everyone who joined us from Uber!

OMD UK’s Film Club sees Bad Boys: Ride or Die! 🎬Our Film Club is back again for June, where a few lucky OMD’ers got the ...
11/06/2024

OMD UK’s Film Club sees Bad Boys: Ride or Die! 🎬

Our Film Club is back again for June, where a few lucky OMD’ers got the chance to view the latest blockbuster from iconic due Will Smith and Martin Lawrence, Bad Boys: Ride or Die.

Huge thank you for our partners at Pearl & Dean for gifting us tickets to another incredible film!

Getting under the hood with our fantastic clients at Mercedes-Benz Cars UK 🏎️ We loved heading down to Mercedes-Benz Wor...
10/06/2024

Getting under the hood with our fantastic clients at Mercedes-Benz Cars UK 🏎️

We loved heading down to Mercedes-Benz World to spend an action-packed day with our clients. We talked AI, their business, learned about their exciting product line-up and even got to test some of them out on the legendary Brooklands track!

Huge thank you to Mercedes for having us!

The Fries you love, are about to love you back… 🍟As a nation, we love McDonald's fries. They are the iconic menu item, d...
31/05/2024

The Fries you love, are about to love you back… 🍟

As a nation, we love McDonald's fries. They are the iconic menu item, delivering that dependable feel-good feeling. So, McDonald’s have placed an extra Surprize with every fries, with every pack offering a 1 in 3 chance of an instant win!

The campaign sees a 60” film showcasing the nation’s love for fries, alongside the melodic tunes of ‘Love is in the Air’. Driving awareness of the campaign and encouraging users to get peeling, we’re bringing our audience in on the conversation with an interactive Snapchat lens. However, we didn’t stop there… a dynamic API feed can be seen across our DOOH sites, showcasing the number of prizes that have been won in real time!

Go and get involved!

Leo Burnett Talon

Personal stories, professional leadership: a spotlight on Paul Phillips and Phil Clements 🙌 We’re proud to see our own P...
29/05/2024

Personal stories, professional leadership: a spotlight on Paul Phillips and Phil Clements 🙌

We’re proud to see our own Paul Phillips and Omnicom Media Group UK's Phil Clements in Attitude Magazine, talking about their roles as co-Chairs of OMG UK's LGBTQ+ Advisory Group.

Thank you to Attitude Magazine and our partners at .

Have a read 👇 👇

In partnership with myGwork

Get Set for Positive Energy with British Gas! ⚡As part of their partnership with Team GB and ParalympicsGB, British Gas ...
29/05/2024

Get Set for Positive Energy with British Gas! ⚡

As part of their partnership with Team GB and ParalympicsGB, British Gas have partnered with Heart Radio to give schools the chance to win a money can’t buy sports day experience!

Driving awareness of the Get Set for Positive Energy initiative, which aims to educate young people and families on energy saving, we are working with Global on linear radio integrations, from live read to branded content trails. We have even sponsored The Sports Agent Podcast, hosted by Gabby Logan and Mark Chapman.

Lucky schools can expect Team GB or ParalympicsGB talent joining them on their Positive Energy Sports Day, with legacy kit for schools and entertainment to make the day all the more memorable.

Find out more about the campaign and the events as they unfold at: https://bit.ly/3R7aEWe

Great to collaborate on this campaign with our fantastic partners at Fuse!

Today saw the kick off of our brand-new initiative, the Early Talent Programme! Developed by Early Talent, for Early Tal...
23/04/2024

Today saw the kick off of our brand-new initiative, the Early Talent Programme!

Developed by Early Talent, for Early Talent, this initiative is designed to fuel growth and help bring this cohort together as a community. The group had a fantastic morning at Snap HQ where they had a chance to network with each other and hear from the Early Talent team all about the fantastic highlights coming up in the programme.

Huge thank you to our partners at Snap for hosting us this morning!

Laura & Hughie take the London Marathon! 👟This weekend, our very own Hughie Leveson-Gower and Laura Wilson will be takin...
19/04/2024

Laura & Hughie take the London Marathon! 👟

This weekend, our very own Hughie Leveson-Gower and Laura Wilson will be taking part in the iconic London Marathon, where they’ll be raising money for our wonderful partners at NSPCC.

Please join us in wishing them a humongous good luck and give them a cheer if you see them out there on the course!

If you would like to support Laura, Hughie and the NSPCC, please follow the links below 👇

⭐ Laura's page: https://bit.ly/4b1Mfc1
⭐ Hughie's page: https://bit.ly/445vMkM

OMD HQ was abuzz yesterday as our Employee Resource Groups held their first ever Spring Fair to showcase the amazing wor...
17/04/2024

OMD HQ was abuzz yesterday as our Employee Resource Groups held their first ever Spring Fair to showcase the amazing work they do and how even more OMDers can get involved.

From Mental Health, to DE&I, to Sustainability, there is group for every OMDer to get involved in to help support our ambitions as an agency.

Check out our favourite snaps 👇

04/04/2024

🙌 We're the most shortlisted company at the Performance Marketing Awards!

We've picked up a whopping 10 shortlists for our work with our incredible clients British Gas, Channel 4, Lidl GB, McDonald's, The Open University and Barclays!

⭐ The Availability Engine, British Gas – Best Use of Data & Insight and Best Paid Search Campaign
⭐ Search Protect, British Gas – Best Paid Search Campaign
⭐ The launch of Channel 4's rebrand - Best Use of Programmatic Ad Buying
⭐ Married at First Sight UK, Channel 4 - Best Paid Social Campaign and Best Integrated Performance Campaign
⭐ Ode to Lidl Bakery, Lidl - Best Paid Social Campaign
⭐ McDonald’s App Strategy – Best Integrated Performance Campaign
⭐ Supercharging Growth for The Open University – Best Lead Generation Campaign
⭐ Mortgages Persona Test, Barclays – Best Finance Campaign

Our Connected Performance Team continue to reach new heights and we’re so proud to have been recognised amongst the best in the biz! Congratulations to everyone who made the shortlist 🥂

Lights, camera, collaboration 🎥 Tourism Ireland picked up the win at the Campaign Brand Leadership and Partnership Award...
28/03/2024

Lights, camera, collaboration 🎥

Tourism Ireland picked up the win at the Campaign Brand Leadership and Partnership Awards in the TV & Cinema category – we’re so proud to have collaborated on this work with Publicis Poke!

Read more about the nostalgic idents that got people visiting the island of Ireland…

The winner in this category is "Lights, camera, collaboration: strategic alliances in screen tourism" by Publicis Poke and OMD for Tourism Ireland.

Knowledge Express goes out! Knowledge Express, our entry level training programme, is back for 2024. Last week the group...
26/03/2024

Knowledge Express goes out!

Knowledge Express, our entry level training programme, is back for 2024. Last week the group headed to Yahoo’s offices for a day with OMD Create, our Partnerships, Influencer and Social Content team, to practice techniques for generating the very best creative ideas 🧠

Thank you to Yahoo for hosting us and to the wonderful Shaazia Shamsi-Guthrie and Gareth Orr for leading the session. 🙌

Yesterday, our very own Managing Partner, Head of Decisions Science Laura Rowe took to the stage at the IPA Insight Summ...
21/03/2024

Yesterday, our very own Managing Partner, Head of Decisions Science Laura Rowe took to the stage at the IPA Insight Summit to talk through our proprietary research, The Real Britain Series.

The IPA Insight Summit delves into importance of insight and celebrates the contribution of insight to effective advertising. We’re thrilled to have the opportunity to bring our research to the wider industry!

Yesterday we came together for our first Better Together LIVE of the year! 🙌We loved bringing the agency together as we ...
20/03/2024

Yesterday we came together for our first Better Together LIVE of the year! 🙌

We loved bringing the agency together as we talk about the future vision for OMD. Thank you to all of our amazing presenters!

🏆 We are thrilled to have taken home the Bronze award for Media Agency of the Year at Campaign Magazine's Agency of the ...
14/03/2024

🏆 We are thrilled to have taken home the Bronze award for Media Agency of the Year at Campaign Magazine's Agency of the Year awards last night, another amazing accolade that recognises our wonderful team of OMDers, clients and partners.

Here’s to achieving even more in 2024 🎊

Leo Burnett, Mother and MG OMD were among the big winners at the ceremony this evening.

Today we welcomed DCM to OMD HQ for another Open Floor!We heard from Digital Cinema Media (DCM) on all the insights and ...
12/03/2024

Today we welcomed DCM to OMD HQ for another Open Floor!

We heard from Digital Cinema Media (DCM) on all the insights and opportunities for the cinema landscape in 2024 as well as what they have coming up for the year ahead. Thank you for joining us this morning!

08/03/2024

Happy International Women's Day 2024!

To celebrate why not take a listen to the latest episode of our brand new podcast 'All Change' from Omniwomen, our Omnicom-wide women in leadership programme that drives empowerment for women in our industry.

Find the latest episode, with special guest Sarah Brown, on the link below: https://spoti.fi/48FmInq

What a night! 🎊We had such a fantastic time at our client and partner NSPCC's recent   Ball where we gathered together t...
06/03/2024

What a night! 🎊

We had such a fantastic time at our client and partner NSPCC's recent Ball where we gathered together to support and raise money for a truly wonderful cause.

To see how you can support the NSPCC and help make a difference for the children and young people who need it the most, please head to their website 👉 https://bit.ly/3BAcwyU

After a four-year hiatus, Campaign Magazine's A List is back and we’re delighted to see our Managing Partner, Head of Gr...
04/03/2024

After a four-year hiatus, Campaign Magazine's A List is back and we’re delighted to see our Managing Partner, Head of Growth Tobi Asare make her debut!

The A List features 250 of the industry’s most influential figures in the UK, giving an insight into media’s leading lights. Congratulations Tobi!

🔥 Hot off the press! We are incredibly proud to have received a whopping 11 shortlists at the Campaign Magazine Media Aw...
29/02/2024

🔥 Hot off the press!

We are incredibly proud to have received a whopping 11 shortlists at the Campaign Magazine Media Awards!

⭐ The Launch of Married at First Sight Season 3, Channel 4 and Talon – Media & Entertainment
⭐ Partygate, Channel 4 – Creative Idea: Budget Under £250K and Media & Entertainment
⭐ An ode to Lidl Bakery, Lidl GB – Retail and Best Social Strategy
⭐ , McDonald's – Branded Content and Food, Drink, Household
⭐ Keep up with the Times, McDonald’s & The Times – Branded Content
⭐ Better with Pepsi MAX, PepsiCo – Media Partnerships Over £250K
⭐ with Loose Women, PepsiCo – Food, Drink, Household
⭐ Stand Up Road Trip, Tourism Ireland & Channel 4 – Travel & Leisure

These results truly are testament to each and every OMD’er who works to ensure we are continuously producing standout work with our clients and partners. Congratulations all! 🎉

Alongside the incredible Twisted and PepsiCo, we’ve taken home the trophy for Best Brand & Publisher Partnership at the ...
28/02/2024

Alongside the incredible Twisted and PepsiCo, we’ve taken home the trophy for Best Brand & Publisher Partnership at the Digiday Media Awards Europe for our Better with Pepsi MAX campaign! 🏆

Congratulations to everyone who worked on this campaign – here’s to the next!

The OMD Film Club sees All of Us Strangers 📽️All of Us Strangers has taken the film world by storm, and this month a few...
21/02/2024

The OMD Film Club sees All of Us Strangers 📽️

All of Us Strangers has taken the film world by storm, and this month a few lucky OMD’ers, along with their guests, got to experience it for themselves. Huge thank you to our wonderful partners at Pearl & Dean for gifting the Film Club with tickets to another fantastic film!

It’s Tuesday, which means we’re back together for another all-agency Huddle!In today’s Huddle we heard from our very own...
20/02/2024

It’s Tuesday, which means we’re back together for another all-agency Huddle!

In today’s Huddle we heard from our very own Real Britain Series team on their latest piece of research – Decoding the Diasporas. In an exploration and celebration of Black culture in the UK, the team presented their findings on the African and Caribbean diasporas and their relationships with their heritage.

The Real Britain Series will be back for 2024. Watch this space!

Our SPINE training programme for existing and aspiring managers has returned!In the most recent session, the SPINE group...
19/02/2024

Our SPINE training programme for existing and aspiring managers has returned!

In the most recent session, the SPINE group headed to Amazon.co.uk where they learned all about how take ownership and deliver successful projects, whilst giving your best as a manager.

Thank you so much to Amazon for having us!

📢 News just in! We’re delighted to have been shortlisted for Media Agency of the Year at Campaign Magazine's Agency of t...
06/02/2024

📢 News just in!

We’re delighted to have been shortlisted for Media Agency of the Year at Campaign Magazine's Agency of the Year Awards, with our fantastic Chief Planning Officer Rhian Feather also taking a place on the shortlist in the Media Planner category.

We’re so proud to have been recognised among the best of the best. Roll on awards night! 🎉

The OMD Showcase returns! ✨We’re back with our first Showcase of the year, where we look back at the incredible work fro...
23/01/2024

The OMD Showcase returns! ✨

We’re back with our first Showcase of the year, where we look back at the incredible work from all corners of the agency in the past month. Here’s to another year of creating truly transformational work alongside our clients and partners! 🙌

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OMD UK – Home of the ‘Future of Britain’ Research Initiative. As part of a global OMD network of 8,500+ people in over 120 offices, we deliver insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.