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The Marketing Boutique

The Marketing Boutique works with brands and organizations that need expert tactical planning, perso

We help businesses develop the right strategy when competition is fierce; we create brand differentiation when stuck as a me-too company, and for those who have a bright vision, think big, live large but can’t write, we’ll tell your story.

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Digital isn’t everything in PR.

People love to use technology and digital, these are prominent in public relations. Public Relations has always been in the fast lane, testing out the latest developments aren’t new to us.

So why then do our messages go flat with the media?

The Return of Influence

Public Relations has always been about taking advantage of influencer relationship. Due to everyone wanting to become Instafamous, influencer marketing has taken a negative hit. In 2019, public relations campaigns need to make sure the choice of influencer resonates with your brand and target audience.

Relationship Counts

We’ve all done it, send out a blast email to journalists we’ve never spoken too. The return to relationships will be strong for 2019. Getting to know the magazines and the value of the pitch quality or audience will continue to carry weight.

Artificial intelligence

Connecting with people and using technology aren’t opposing value systems. People in public relations have always valued making relationships. In 2019, public relations will take advantage of AI. Much of public relations work requires us to predict a brand’s response and the reactions of the public. AI will help in making these forecasts based on past trends.

Linking Grows In Value

Backlinks without a mention carry weight. Most public relations want the media to mention their client’s name, which I agree. However, a quality backlink will optimize your client’s website and can provide value for many years. Search engines like quality backlinks, this should be part of any public relations program.