YBC.tv

20/08/2024

"We’re all going to die, so let’s talk about it. Also, Tony Blair."

Our sixth episode is out now, featuring Clare Montagu. Her career so far – has been far from conventional. Fresh out of Oxford University and London School of Economics, Clare got stuck into the world of politics, including two years working for Tony Blair when he was PM. In recent years, she’s been in the business of death and dying, most recently running a disruptive funeral business in London. So strap yourself in for an interesting conversation we should all be having … long before we need to.

Link to this podcast episode is in the comments below. 👇 👇 👇

13/08/2024

Our fifth episode of Extraordinary features Mai Chen. Mai is a super-high achieving, super productive, highly intelligent, go-getting human being with a long list of awards, achievements, publications and accolades. She arrived in New Zealand from Taiwan at an early age, and has experienced racism in many forms – even now after all these years. Her views on race, diversity and equality are strong, clear and something you should hear.

Link to this podcast episode is in the comments below. 👇 👇 👇

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06/08/2024

Here's Episode 4 of Extraordinary - which comes with a "fear of the middle of the ocean in a fierce storm" warning. Meet Giles Johnson as he tells his absolutely extraordinary story of rowing across the Atlantic with a good friend ... because it's there.

Link in comments

30/07/2024

Episode 3 of Extraordinary landed today. The real life adventure of a record breaking rock climber with an incredible story.

As a young man, Red Széll got some news – very badly delivered – which instantly changed the course of his life. Find out what he did next (hint: as a young man, he didn’t react well), how his life has ultimately panned out, how he broke a climbing record, and what he is doingread more

23/07/2024

Today, our podcast - Extraordinary - launches. Our first two feature Dr Jim Salinger - renowned climate scientist, Nobel Prize winner and New Zealander of the Year 2024 - and from the other side of the planet Professor Ruth Morgan - professor of forensic science at UCL (University College London) who our editorial lead (Mark Sinclair) interviewed in Oxford, UK recently. Two cracking interviews - both very different - to kick things off. We'll be releasing a new episode every Tuesday (and we've got a superb lineup), and within a few weeks all episodes will also be on your favourite podcast platforms. More about these episodes later this week, but if you can't wait until then, you can listen to them now here: https://ybc.tv/extraordinary/

20/10/2021

In late 2019, we announced the launch of ReThink, our new online channel dedicated to helping business to tap into the best ideas in their industry - and others. As we said at the time: These interviews help you pick out the best ideas from market leaders, academics, high performance sports people and others, and deploy them in your own industry – fast. Like TED talks, but for implementable business, leadership and performance techniques. You are not spoon fed “the answers” – you choose for yourself.

This month, we are launching three new channels. Watch this space.

As digital engagement specialists, we’re just a little bit more than excited to announce the launch of a new online channel to help organisations navigate the impacts of Covid-19. The world has certainly changed, almost overnight, and for many, the next few months and weeks are going to be very ch...

13/10/2021

We've had a great response from clients to the various enhanced offerings and services we've launched to help our clients continue to tell their stories in the midst of the Covid pandemic.

In our new normal, all businesses will be heavily restricted with events and meetings. This will fundamentally change how organisations use content to build and maintain relationships. Research shows that episodic, multi-topic, binge-worthy content performs way better than other content types: think...

13/10/2021

Reflecting back on a great shoot for Brilliant Minds and www.rethinkshow.com, which took place in London before the global pandemic restricted travel. Amongst the interviewees were Lord Seb Coe, politician Ed Balls and UK rugby great Lawrence Dallaglio. A great day, resulting in some fantastic and definitely engaging content.

Last week, the teams from yBC and Harvey Thorneycroft Limited came together once again for two days of concentrated filming in London. Over a dozen new people joined as interviewees/commentators on the rapidly expanding Brilliant Minds channel. Amongst them, Lord Seb Coe, well known British politici...

12/10/2021

Did deepfake cause less disruption than it was predicted to cause? We think probably yes. Misinformation/disinformation has certainly earned the attention of academics, journalists and commentators around the world, but it looks like that incredible technologies like deepfake aren't as central to this as was originally thought. For now, at least.

Original news item:
https://ybc.tv/brace-yourself-for-the-mind-smash-that-is-deepfake/

If you’re not already thinking about deepfake and how it might impact your industry, it’s time to do so. The phenomenon describes the situation where new technology including AI allows people to quickly and easily create videos which appear real (but aren’t) and make it look like a well known ...

12/10/2021

This news item was published by us exactly 12 months before the global pandemic took all of our attention - fully - for many months. But it is not good news for sales and marketing people.

A 2019 study in Nature Communications finds that our collective attention span is indeed narrowing, and that this effect occurs - not only on social media - but also across diverse domains including books, web searches, movie popularity, and more.

Of course, the antidote is to ensure that your content is both relevant and engaging, which is where we come in ...

Original news item:
https://ybc.tv/bad-news-for-sales-marketing-professionals/

Just when you thought it couldn’t get much more difficult to get attention online, a new study reveals that global attention spans are narrowing.   The research, conducted by the Technical University of Denmark, finds that due to the amount of information that is presented to the public, people h...

12/10/2021

One of our recent platform development projects we are most proud of has been for financial services giant AXA. We were asked to design and deliver a fully scalable training platform (to initially serve training up to some 10,000 people across Europe), and then to develop 30 minute, CPD accredited training modules in three or four languages, to sit on the platform. At launch, there were only two modules. We have now created seven of them, covering a wide range of training topics for financial intermediaries. Feedback - on the platform and the content we developed for it - has been excellent.

Original post here:
https://ybc.tv/ybc-launches-significant-training-platform-axa/

The yBC team (under the FinPix brand) has this year delivered a world class, cloud based, fully bespoke training platform which is now being used by AXA IM (part of the AXA group). The platform enables key stakeholders to deliver accredited CPD training to independent financial advisers across the U...

12/10/2021

Hard to believe that this event was two and a half years ago, before we had the added complications that a global pandemic brings. A fantastic day at Lords cricket ground in London, with speakers including ex Formula 1 driver David Coultard. You can now see this and many of our other interviews at www.rethinkshow.com

Original post from early 2019 is here:
https://ybc.tv/formula-one-double-whammy-ybc/

At Tuesday’s Brilliant Minds Showcase at Lords Cricket Ground in London, the yBC team filmed an interview with Formula One’s David Coulthard MBE. David is well known as one of Britain’s most successful Formula One racing drivers, turned presenter, commentator and journalist. He has driven with...