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Our mission is to inform, inspire and feature the most vital members of the global media and marketi AListDaily is about frontline marketing.

We’re here to inform, inspire and feature the world’s top marketers. Subscribe: www.alistdaily.com/newsletter-signup/

05/07/2023

A recent report by CreatorIQ reveals that 67% of all marketing firms increased their budgets for influencer marketing between 2022 and 2023, with 76% diverting funds from other marketing channels to do so.

A recent report by CreatorIQ reveals that 67 percent of all marketing firms increased their budgets for influencer marketing between 2022 and 2023, with 76 percent diverting funds from other...

05/07/2023

Hiroki Asai is the Head of Global Marketing at Airbnb, overseeing all marketing efforts and in-house creative teams. Hiroki grew up as a skateboarder in the 80s, loved the design aspect of that world, and started his career as a graphic designer. Eventually, he learned how to apply what he knew about creativity and design to solve business problems.

Hiroki Asai is the Head of Global Marketing at Airbnb, overseeing all marketing efforts and in-house creative teams. Hiroki grew up as a skateboarder in the 80s, loved the design...

30/06/2023

Tune in—our latest episode features a wide-ranging conversation that touches on unstructured data and its implications for marketers.

Oded Netzer is a world-renowned expert in data-driven decision-making. He serves as the Vice Dean of Research and the Arthur J. Samberg Professor of Business at Columbia Business School. As the...

29/06/2023

A recent report by LiveIntent based on a survey of over 200 U.S. marketers revealed that most respondents are now bullish on retail media and plan to shift their budgets toward retail media networks.

While only 22 percent of American digital advertisers used retail media as a part of their strategy in 2022, per Statista, many marketers are changing their view of its bottom-funnel capabilities.

16/06/2023

In this episode, Canva CMO Zach Kitschke and host Alan Hart discuss how visual content fits into our world today, Canva's approach to marketing complexity, and the inspiration behind their newest "What will you design today?" campaign.

Zach Kitschke is the CMO of Canva, the online visual communication and collaboration platform. In his comprehensive role as CMO, Zach oversees the international brand and drives growth initiatives. He...

14/06/2023

Katie Krum highlights the significant impact that service experiences have on driving progress as well as the benefits of having marketing communications and PR handled by one team.

Katie Krum started her career at PURE in 2006 as the sixth employee at the insurance start-up. She played a significant role in shaping the brand, and throughout this process,...

14/06/2023

Brands are facing the challenges presented in today's marketplace by finding creative ways of driving revenue through a transformed approach to marketing.

According to a new report based on a survey of leaders of the Consumer Goods Forum, a group of 400 major retailers, manufacturers and service providers across more than 70...

07/06/2023

We're looking at a few methods that marketers can use to leverage the podcast format to build engagement in creative ways.

Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive ROI and engage new audiences. In this post, we’ll review some ways marketers can...

05/06/2023

A new report by AMEX reveals that Gen Z's considerable disposable income will be focused on creating memorable experiences, rather than trendy impulse buys.

Surprise! Gen Z has been busy saving, not spending. But not for their retirement. A new report by AMEX reveals that Gen Z’s considerable disposable income will be focused on...

03/06/2023

A look at some of the new tools in the works at Google and how marketers can leverage AI effectively.

A recent report by Sprout Social and The Harris Poll reveals that most marketers are ready to embrace AI and ML tools as a part of their creative arsenal, but...

02/06/2023

On the podcast this week, we're discussing "The Big Shifts" in consumer viewing behavior and how CTV is accounting for the new ways in which people consume media.

Tony Marlow is the Chief Marketing Officer for LG Ad Solutions, where he uses data-driven insights to lead all aspects of marketing and communications. Since the beginning of his career,...

01/06/2023

Three ways marketers can optimize their TikTok strategy to connect with the platform's always-on "prime time" audience.

TikTok offers marketers powerful reach and now, the ability to integrate greater targeting capabilities and performance monitoring features into your existing marketing strategy. Here are three ways marketers can optimize...

18/05/2023

We're digging into three key audience takeaways from recent U.S. Census data that every marketer should be aware of.

As marketers work on stretching their budgets to meet the ROI challenges of the future, many are rethinking the very concept of audience. Yet, according to a recent report by...

18/05/2023

Gas-guzzling muscle cars don't usually appear in ads targeting Gen Z, especially when they're talking about sustainability—but as manufacturing brands like BF Goodrich target the next generation of consumers, they are focusing on ways that products can blend in with a sustainability-driven lifestyle.

An eco-aware lifestyle is an ideal that over 60 percent of Gen Z reported that they adhere to as a rule, per a recent survey of 16,000 Gen Z consumers,...

17/05/2023

In this episode, Marketing Today host Alan B. Hart is joined by CMO Nate Burke to discuss the latter's approach to marketing to skeptical cybersecurity professionals and how Axonius is doing it differently.

Nate Burke is the Chief Marketing Officer at cybersecurity solution provider Axonius. Axonius is Nate’s fifth startup and his third in cybersecurity. He was Axonius’ first US employee, starting before...

13/05/2023

Top platforms like Amazon Prime Video and Netflix are leaning into new ad strategies, offering new opportunities for brand marketers as competitor FAST channels see gains.

As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning into new ad strategies, offering new opportunities for brand marketers as competitor FAST channels...

11/05/2023

"Giving back is the truest form of success." For Kendra Scott CEO Tom Nolan, it's not about a transaction; it's about a connection. We discuss brands to watch, what's next for Kendra Scott and more.

Tom Nolan serves as CEO of Kendra Scott, where he balances day-to-day functions and strategy. He was the first person in his family to graduate high school and attend college...

11/05/2023

Meta and Snap are rolling out new advertising options designed to position AR—traditionally an underutilized but often performant advertising tool as a new solution for audience engagement and analytics visibility.

As platforms battle for the attention of brands in an era of uncertain marketing budgets, their differentiation efforts have shifted markedly towards solving ROI-related problems for brand marketers—like boosting audience...

11/05/2023

With their Millennial and Gen X parents guiding and approving their brand choices, brands that align with Gen Alpha parents' values and priorities can forge lifelong relationships with Gen Alpha.

Gen Alpha. Depending on who you ask, they might be considered our best hope for the future or a real piece of work, but for marketers, they represent potentially billions...

09/05/2023

We're sharing several ways brand marketers can leverage AI and ML tools to optimize their marketing strategy.

A recent survey by Sprout Social found that 71 percent of marketers have begun to integrate AI and ML tools into their workflows, and 82 percent of these marketers report...

09/05/2023

In this episode, Jason Andree and host Alan B. Hart discuss why biohacking is becoming mainstream and the challenges of operating in the "white space" to create a new product in a giant industry.

Jason Andree is the CMO of one of the fastest-growing companies in the country, Nufabrx. He grew up on a farm, and showing cattle translates surprisingly well to being a...

08/05/2023

We've compiled some key zero-party data findings and tips for launching your own zero-party data strategy.

In the new post-cookie landscape, zero-party data is becoming increasingly important for brand marketers. Below, we’ll look at some key zero-party data findings and some tips for launching your own...

28/04/2023

"If you're comfortable with an idea today, it's going to be boring tomorrow."

Ben Mand is the CEO of Harmless Harvest, a pragmatic innovator, and a believer that business can be a force for good. Ben has successfully led Harmless Harvest to more...

28/04/2023

For brands seeking to connect with a generation through the media—signaling alignment with the topics they care about can easily increase brand engagement.

For millions of fans, Selena Gomez is an icon of contemporary pop stardom—proudly Latina, openly embracing her “real stomach” and upfront about her mental health and body-shaming challenges, Gomez leverages...

19/04/2023

The study found that for global entertainment, gaming surpasses watching live TV for every demographic under 45, with Gen Z spending the highest average time gaming.

A recent YouGov report shows mobile gamers represent the world’s most ad-friendly audience. Mobile Gaming Takes The Lead According to the YouGov report, Global Gaming & Esports 2023: Reaching Gamers...

19/04/2023

In this episode, Klarna CMO David Sandström and Marketing Today host Alan Hart discuss what makes Klarna unique in the fintech space, how he approaches marketing—and what he's trying to do with the Klarna brand.

David Sandström is the Chief Marketing Officer at Klarna and a member of its executive management team. Since joining Klarna in 2017, he has overseen the transformation of the brand...

13/04/2023

The world's biggest brands don't appear to be disentangling themselves from Tiktok, as ad spend on the platform increases by 11% and Congress mulls The Restrict Act.

The world’s biggest brands don’t appear to be disentangling themselves from Tiktok, as ad spend on the platform increases by 11 percent and Congress mulls The Restrict Act. TikTok: Come...

13/04/2023

Get to know Drew Glover as we uncover fintech trends and his predictions for the industry

In this episode, Drew and I discuss Fiat Growth, Fiat Ventures, and why it makes sense for them to go together. They also talk about the challenges of raising venture...

05/04/2023

Amanda Tolleson is the CMO of WeightWatchers, where she is responsible for leading the company's global marketing strategy across performance marketing, branding and creative.

In this episode, Amanda and I discuss Amanda’s path to WeightWatchers, how she’s working to revitalize a well-known heritage brand by tapping into the roots of the founder, Jean Nidetch,...

04/04/2023

"A quick search of photos and hashtags on social media makes it obvious that Heinz fans love getting tattoos with our brand and products."

With 62 percent of Millennial parents and nearly 40 percent of older Gen Zs sporting tattoos, according to a recent YPulse survey, Heinz is making a multi-generational play for relevance...

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