28/04/2017
Today's BIG Idea - Do some (Business) Missionary Work
http://www.SmallBusinessNova.com
Are you clear on your business mission?
I don't mean your business plan or your unique sales proposition.
I mean your “mission” – the BENEFIT that you participate in/deliver/accelerate for your customers and clients.
What is it that your customers/clients really care about that drives them to look around and connect with you and others?
How do you play a part in helping people solve problems and improve their lives?
The clearer you are on the answer to that question the closer you are to starting to unleash an incredible power in your business.
The power of sharing your gifts.
The power of activating partners and like-minded teams.
The power of ongoing, valued communication with your clients/customers.
The power of attracting a flood of referrals from customer/clients AND business partners.
The power of creating leverage through "stuff" - products/programs that help you share your value even when you're not there.
So that's a pretty big promise, but remember it's based on you getting clear on how you fit into a BIG mission and a BIG purpose, one that is near and dear to the hearts and minds of your clients.
There's a story, oft told, about two tradesmen laying bricks for the foundation of a building. A passerby comes by and asks the first one what he's doing. "Just toiling away, trying to get through the day, " he answers. The passerby then asks the second bricklayer what he's doing. "I'm helping to build a majestic cathedral which will stand here, guiding people to their higher purpose for centuries."
I don't know what your "business role" is.
You may be a realtor or a massage therapist or an IP lawyer or a book keeper or a residential home cleaner or a graphic designer.
You are probably creative, competent, passionate, hard-working and ambitious.
Hopefully you focus on serving your customers/clients with the knowledge and confidence that doing so will grow your business.
But if you're not clear on and connected to the cathedral you’re building, then there is an untapped power locked inside you that is waiting to be unleashed.
Read the rest at http://www.SmallBusinessNoVA.com