Unofficial: Zee Bangla

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Unofficial: Zee Bangla Zee Bangla, Zee Network's second regional channel, was launched on 15th September 1999 as Alpha Bangla. It delivers something for everyone.

The channel, since its inception, seeks to identify and meet the entertainment needs of the Bengali community across the globe. Zee Bangla with a spread in Bangladesh, Thailand, Japan & Indonesia has access to millions of viewers globally and commands strong market equity. The brand rightly captures regional essence, with right content mix of aspiration and entertainment. Zee Bangla is the pioneer

of reality shows and has changed the entertainment scenario with super hit shows like Sa Re Ga Ma Pa, Mirakkel, Dance Bangla Dance and Star of Bengal. The channel’s programming mix comprises most popular daily soaps and mega reality shows in the prime band – Asambhav, Rajpath, Rani Kahini, Erao Shatru... The popularity of Zee Bangla arises from its understanding of local culture and beliefs reflecting in the programming mix. Celebration of various socio-religious days, important in Bengali life, is ensured through creation of innovative properties - festivals and events. Activity oriented programmes and events keep Zee Bangla always in the news and constantly in direct contact with the viewers.

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