GeistM

17/02/2025

Meet Vanshika, our Growth Analyst! 🚀

She is the mastermind behind client campaigns—keeping them optimized, data-driven, and always improving. With a sharp eye for numbers and a passion for testing, Vanshika’s constantly uncovering what truly resonates with consumers. 📊✨

14/02/2025

🏈 Super Bowl 2025 Ads: Which Brands Won the Marketing Game? 🎬

With over $8M spent per 30-second spot, only the most strategically crafted ads stood out. Our marketing experts dive into what made these ads successful—analyzing creativity, engagement, and long-term impact.

From Pringles’ mustache anthem to Mountain Dew’s “Kiss from a Lime,” Stella Artois’ clever celebrity casting, and Reese’s hilarious lava stunt, we break down how these brands captured attention and sparked social buzz.

Want to know what worked and why? Get the expert analysis here: https://geistm.com/best-super-bowl-2025-ads/

Which ad was your favorite? Drop your thoughts below! ⬇️

Relive the best Super Bowl 2025 ads! Discover top commercials, marketing strategies, and why these ads won the game. Perfect for marketers and fans!

13/02/2025

The Best Ads of Q1 2025 – Ranked! 🚀

From Heinz’s genius “No Logo” campaign to Severance’s viral pop-up stunt, these ads didn’t just grab attention—they owned the conversation.

Which one is your favorite? Drop your thoughts below! ⬇️

https://geistm.com/best-ads-q1-2025/

Explore the most creative and talked-about ads of Q1 2025! From clever wordplay to viral stunts, see how brands like Heinz, Severance, and Kellogg’s made a lasting impact.

13/02/2025

The New York team had an eventful day enjoying a Lunch & Learn session with the team 🍔 💻 ✨

12/02/2025

Ever feel like Facebook (uh, Meta) throws a million ad options at you? 🤯 Let’s break it down into three simple stages.

Swipe through our carousel to learn more ➡️ or click the link in bio! 🎯

10/02/2025

Meta’s Algorithm is Shifting—Are Your Ads Ready?🚨

Q1 2025 is shaking things up for advertisers on Meta. We’re seeing CPM and CPC fluctuations across industries, plus tighter restrictions for Health & Wellness brands.

Our experts break it all down here https://geistm.com/meta-rate-trends-q1-2025/

Discover the latest Q1 2025 Meta rate trends, including key shifts in CPM, CPC, and CTR across industries. Stay ahead with GeistM’s expert insights.

10/02/2025

Just another day in the life of a performance marketing agency 💼🎯

05/02/2025

🚀 Meta Ads Success Starts with the Right Objective! 🚀
Struggling with ad performance? Your objective might be the problem.

Let’s break them down:
🔹 Awareness – Get your brand on the radar 👀
🔹 Consideration – Drive clicks, engagement & leads 📈
🔹 Conversion – Turn traffic into paying customers 💰
You’re wasting your budget if you choose the wrong one.

Not sure where to start? Reach out to GeistM today or check out our blog for expert insights!

https://geistm.com/meta-ads-101-picking-the-right-goals/

Struggling with Meta Ads? Learn how to pick the right campaign objectives to maximize results & ROI.

03/02/2025

Meet Mathew, our Senior Growth Analyst ✨

As part of our marketing team, he ensures every campaign is optimized, every goal is met, and—most importantly—our clients are happy. With a keen eye for data and a passion for performance, Mathew turns insights into impact. 📊💡

29/01/2025

Success comes when you stop pushing products and start addressing needs! 💼✨

29/01/2025

The Dublin team enjoyed a tasty meal to welcome Gillian, our new Content Creator ✨ 📸

28/01/2025

The New York team enjoyed a delicious lunch to welcome our newest Growth Analyst, Jade! ✨

23/01/2025

The Dublin team kicked off January with a vibrant night of neon paint and sip. Everyone tapped into their artistic side, creating some impressive pieces by the end of the evening! 🎨 🖌️ 🍻 ✨

22/01/2025

The social team are at it again 😂

21/01/2025

Join Our Team as a Social Media Specialist! 📱 📽️ ✨

Are you passionate about creating scroll-stopping content and growing social media communities? Do you thrive in a fast-paced environment where trends meet strategy? We're seeking a creative, self-motivated individual to level up our organic social efforts across publisher brands like Popdust and GeistM.

What You’ll Do:
- Develop and execute social media strategies to grow and engage audiences.
- Collaborate with teams to package articles into platform-native posts.
- Create eye-catching content using tools like Canva and CapCut.
- Monitor, analyze, and report on social media performance.
- Stay on top of social media trends and explore emerging platforms.
- Foster meaningful connections with followers to build loyal communities.

What You’ll Bring:
- 1-3 years of social media marketing experience (publisher experience is a plus).
- A portfolio showcasing your ability to create engaging social/video content.
- Strong knowledge of Instagram, Meta, TikTok, and LinkedIn.
- A passion for social trends, pop culture, and current events.
- Skills in Canva, CapCut, or similar tools for content creation.
- Excellent copywriting and multitasking abilities.
- Understanding of social KPIs, SEO basics, and web traffic metrics is a plus.

Interested? Apply via LinkedIn or our website and join our amazing team⁠.

20/01/2025

Meet Shannon, our Director of Content & Creative! 🎨 ✨

Shannon drives the strategy for our content and creative teams, ensuring everything from organic content across 6+ publishers to tailored client content that seamlessly aligns with their vision. She also guides design and social strategy, shaping cohesive storytelling and impactful visuals.

With her expertise, our content and creative efforts are always cohesive, innovative, effective, and designed to deliver results! 🚀

16/01/2025

Join Our Team as a Content Strategist! 💻 ✍️ ✨

Do you thrive on creating engaging content that drives results? Are you passionate about trendspotting, SEO, and crafting stories that captivate audiences? Join our growing team at GeistM.

What You’ll Do:
- Oversee freelance writers to ensure top-tier content production.
- Collaborate with the Editorial Director to plan and manage content calendars for publisher sites like Popdust and Trueself.
- Create 4-5 trending and evergreen articles weekly.
- Develop strategies to boost organic traffic and affiliate revenue.
- Track performance with tools like Google Analytics 4.
- Optimize content for SEO and stay ahead of industry trends.
- Explore diverse topics, from pop culture to finance.
- Work with brand teams to repurpose content for social media.

What You’ll Bring:
- 1-3 years of content marketing experience; 1-2 years in affiliate marketing.
- Proven track record of engaging content creation (portfolio required).
- A keen eye for trends, SEO knowledge, and digital strategies.
- Exceptional writing and editing skills, with attention to detail.
- Proficiency in WordPress, Google Analytics 4, and content KPIs.
- Bachelor’s degree in Journalism, Marketing, or Communication.

Interested? Apply via LinkedIn or our website and join our amazing team⁠.

15/01/2025

Why interrupt when we can attract? 🎯 Performance marketing is all about meeting your audience where they are and giving them a reason to engage.