The One Advantage Agents will ALWAYS Have Over AI
Real estate has always been a human-first business but that might be changing soon.
As AI becomes more deeply ingrained in our daily lives, everyone wants to know one thing: can AI mimic the very qualities that define us and make us great at our jobs?
Can it simulate the self-awareness, empathy, adaptability, and genuine connection of human beings?
Not yet.
While AI can certainly support real estate professionals, there are human qualities it can never replicate. The challenge for agents and leaders is mastering those human skills while leveraging AI to do everything else more efficiently.
How can we use our human qualities to build stronger connections with clients? What steps can we take to develop the skills that AI can’t mimic?
In this clip, I’m joined by the founder of MindShift Labs, Mike Lee. We talk about why the future of real estate is still human and how to use our humanity as an advantage in the real estate industry.
Things You’ll Learn In This Episode
-Your story matters
As a real estate leader, sharing your personal story can create a space where others feel understood and valued. How can opening up about our own experiences encourage others to share theirs?
-Communication, connection and challenges.
A common mistake real estate leaders make is challenging individuals before building a genuine connection. How does this undermine trust and motivation and what can we do instead?
-Connect with yourself first.
Building a strong connection with yourself lays the foundation for meaningful relationships with others. How can deepening self-connection enhance your relationships with those around you?
Guest Bio
Mike Lee is the founder of MindShift Labs, a company dedicated to helping leaders, athletes, and entrepreneurs enhance their performance through mental resilience and emotional intelligence. Drawing from his expertise in high-performance psychology and leadership development, Mike works with individuals and teams to cultivate a "min
How to Escape the Production Trap and Build a $1B Expansion Empire
There are two ways to maximize your income as a real estate agent. You can stay in production, hold onto the entire transaction and never experience the time freedom this business offers.
Or you can relinquish the transaction, get your time back and earn money through leverage and expansion.
For the short-sighted, option 1 works, but that’s how we end up with agents who are stuck selling real estate longer than they need to. The agents who give up money for more time have balance and a sustainable career trajectory in the business.
Rob Ellerman chose the second option, and grew his income through expansion teams instead of production, and today he’s closing in on $1 billion in volume. What drove him to build his business this way? Why is a slow market such a good time to double down on advertising?
How can team leaders provide value to their agents? In this episode, I’m joined by entrepreneur, expansion team leader and the first Real Producer cover in Kansas City, Rob Ellerman. He shares why he took a different path to growth, marketing strategies and the biggest mistake agents make.
Things You’ll Learn In This Episode
-A Warren Buffett approach to expansion
Typically when agents do expansion teams, they expand within the same brokerage brand. Why does Rob expand through different brands in different locations?
-Time to double down on advertising
In a recession, most agents will back out of paying for billboard advertising. Why is this actually the best time to pay for it?
-The problem with growing through production
The majority of real estate agents would pick a higher commission check over time freedom. Does this set them up for a trap later on?
Guest Bio
Rob Ellerman is a real estate leader, entrepreneur and owner of the Rob Ellerman Team with The ReeceNichols Company. With expansion teams in several cities, Rob’s Team earns over $800 million annually and is one of the fastest growing real estate teams in the country. The Rob Ellerma
Impact vs. Income: Why Coaching Is the Ultimate Real Estate Pivot
Many agents enter the industry thinking it’s all about selling. But, over time, some discover a higher calling—coaching. While selling helps individuals, coaching impacts entire communities, creating bigger opportunities for everyone involved. It’s a shift that takes your real estate career to a new level, allowing you to make a lasting difference in people’s lives.
The pivot from selling to coaching isn’t just about you, it’s about expanding your reach. As a coach, you help others in your world achieve more than they ever thought possible.
The transition from selling to coaching may seem daunting, but it can be the game-changer you need. Coaching allows you to unlock your potential in a way that traditional selling can’t (and unlock potential in others). Imagine the satisfaction of empowering others while creating bigger opportunities for yourself and those in your network.
How could helping others succeed redefine your own success? How do we recognize when it's time to pivot from simply selling to becoming a catalyst for change?
In this episode, Operating Principal at Keller Williams Realty, Inc Tara Smith joins me to talk about coaching as a pathway to greater fulfillment and impact, what the pivot form selling to coaching looks like and her journey to being a 4x franchise owner. We also talk about the importance of mindset when it comes to success and how to get rid of our own limiting beliefs.
Things You’ll Learn In This Episode
-Why top producers are struggling
Top producers are struggling because they're surrounded by people who don't align with their goals or provide the right support. How can you connect with people who enhance your success?
-Make more money, give more money
Increasing your income through real estate allows you to give back more generously, creating a positive impact on your community and beyond. How can we make more to give more?
-Impact on a larger scale
Effective real estate coaching empowers agents and creates
Quick throwback to our first ever episode! We've come a long way since then. Who was your favorite guest so far?
Why Your Real Estate Business Isn’t Attracting Clients (And How to Fix It)
Building something that stands the test of time takes immense dedication and vision. Think about cathedrals—centuries of labor and craftsmanship have resulted in breathtaking structures that draw people from all corners of the world. Why? Because they're built with purpose, detail, and a legacy in mind.
In the realm of real estate, this principle holds immense power. How can we create something that not only serves a function but also attracts the very clients we want to serve?
So many businesses and real estate companies struggle to attract the right clients or tenants. We pour time and energy into it, but it just doesn't have that pull that makes people come to us effortlessly.
How do we create something that stands the test of time? What if, instead of constantly chasing clients or buyers, we could create a business or product that naturally attracts the people we want to serve, like cathedrals attract visitors?
In this clip, I'm joined by creative executive, founder, and best-selling author Jay Papasan to discuss how to create something that not only attracts the people you want to serve but also resonates deeply with your target audience.
Things You’ll Learn In This Episode
-Identifying what actually matters
In life and business alike, we have to be able to identify priorities and give it all our time and resources until it takes off. Why is it so important to give our priorities our all and do what needs to be done.
-Read for what you need
Focused reading helps us efficiently gain the knowledge and skills relevant to current goals. How can we tailor our reading habits to better align with personal or professional needs?
-Why we have to give to grow
Giving and investing in others strengthens connections and cultivates personal fulfillment. How can cultivating a habit of generosity impact our relationships and overall well-being?
Guest Bio
Jay Papasan is a best selling author who serves as the Vice President of Strategic Content for Keller Williams
Top REALTORS® Are Waiting for the Next Recession… Here’s Why
The current market is throwing challenge after challenge at real estate professionals - market downturns, inflation, interest rates and commission changes.
It can feel overwhelming to face it all at once. But here’s the truth: top-producing real estate agents have faced similar challenges before and come out victorious.
Those who thrived through the 2008 recession learned to expect the unexpected. They weren’t caught off guard when the market shifted—they anticipated it, prepared for the worst, and stayed ahead.
How can we prepare for the shift that’s about to hit us? How does anticipation and expectation of the worst take away the shock value? Does this help us gain control of the situation?
In this episode, director of product growth at Real Producers Magazine Bobby Wright joins me to talk about navigating the uncertain real estate market and why the best agents actually wait for a challenging market. We also share our key takeaways for ending on strong note in 2024 and going into 2025 with a solid game plan.
Things You’ll Learn In This Episode
-Easy come, easy go
The easier it is to attain money in real estate and in life in general, the easier it is to lose it. Why is it that people lose respect for money when it’s easy to get?
-All the right moves
In today's world, we need to be able to make the right moves regardless of how the market is doing. Why is it important to continue to uphold and support those around us even when times are tough?
-The value of networking
Every top-producing agent knows the value of networking with other agents. How does this help build success?
-The power of storytelling
In order for clients to know, like and trust us, they have to know our story. How is storytelling a powerful tool when it comes to closing deals?
Guest Bio
Bobby Wright is a seasoned professional with a diverse background in leadership and business development across various industries. He currently serves as the Product Growth Director for Re
The Shift Every Real Estate Agent Must Make w/ Parminder Singh
To learn more about the podcast or give feedback and suggest a guest, go to https://podcast.realproducersmag.com/
Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com
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The real estate agents who rise to the top quickly know one thing: this job isn’t about the legalese and the things you learn when you get licensed. What actually gets you ahead in the game are our people skills and the ability to cater to the needs of our clients. The problem is, too many agents get into the business focusing on themselves. They end up at a point where they hate real estate and want to find another career path.
That’s where Parminder Singh found himself until he changed his approach. Today he's a top agent who truly understands what the consumer wants. How did he shift his approach to real estate?
How do we balance passing down generational wealth with teaching hard work and financial independence? In this episode, the real estate agent at London Properties joins me to talk about what it means to create generations of wealth and how to break through in real estate.
Things You’ll Learn In This Episode
-The art of communication
Mastering the art of communication is essential for enhancing the client's real estate experience. How does communication skills help when it comes to closing a deal?
-The pivotal shift
When we make the shift from making real estate deals all about ourselves to making it about the client, great things start to happen. Why is it so important to have the client at the forefront when it comes to deals?
-Every man for himself
When it comes to being successful in real estate, we need to take action without being pushed and do it for ourselves. Why is it so important to take action for ourselves before other people do?
Guest Bio
Parminder Singh is an expe
The Easiest Way to Make $500k in Real Estate
To learn more about the podcast or give feedback and suggest a guest, go to https://podcast.realproducersmag.com/
Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com
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In real estate, you either have what it takes to make $500k or you don’t. What holds people back from the income level they want is putting their focus on the wrong things.
We think prioritizing everyone else is what will allow us to succeed but we actually have to learn to respect ourselves more.
We pour everything into our businesses and leave very little for our families instead of giving them our best. We chase small wins instead of making the long-term legacy play.
What if we could make a leap in our income by making small changes to how we do things? How can we open our own inner dialogue so we can grow? How do we build strong relationships and connections while still respecting ourselves?
In this episode, I’m joined by the co-founder of Lopez & Lopez REALTORS® and author of “The Best Way to Do Everything Wrong”, Tyler Lopez. We talk about the value of respecting ourselves as business owners, and what keeps us from earning what we want.
Things You’ll Learn In This Episode
-Independence vs teamwork
Competing alone and winning with a team are not mutually exclusive. How can being independent while working with a team help shape a business?
-Doing one thing well
Many people believe reaching their income goals means sacrificing their most important relationships. How do we shift our perspective on this?
-Bad hires
A bad hire can disrupt team dynamics and hinder long-term growth, as they may lack alignment with the company's values, culture, or long-term vision. How do we deal with them and what steps do we take?
Guest Bio
Tyler Lopez is the Co-founder, Owner, and Chie
If You Just Lost a Real Estate Deal, Do This
To learn more about the podcast or give feedback and suggest a guest, go to https://podcast.realproducersmag.com/
Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at https://realproducersmag.com
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As real estate pros, we can swing from feeling like the greatest salespeople to wanting to quit very quickly. If a consultation goes well, we’re at the top of the world. If we don’t get a sale, we feel rejected, dejected and ready to leave the business entirely.
The best salespeople aren’t immune to this emotional rollercoaster, but they deal with it differently. Of course, the rejection hurts, but instead of licking their wounds, they bounce back faster so they can win the next deal.
How do we learn to move through rejection faster? How do we better handle the emotions that come with working in sales? In this episode, I share one lesson I have learned from the great agents we’ve featured in the magazine.
Things You’ll Learn In This Episode
-The challenge all salespeople face
Real estate sales can be an emotional rollercoaster. How do we create more emotional fortitude to reduce the ups and downs?
-Don’t lick your wounds for too long
Top producers might feel the sting of a rejection, but they don’t dwell on it. How do they use negative emotions to get better?
-Surround yourself with people who support your dreams
As people, we’re very easily influenced by the people we’re around the most. How do we make sure these people are helping us move in the right direction?
About Your Host
Real Producers Podcast is hosted by Remington Ramsey, creator of the Real Producers brand that reaches more than 120 markets nationwide. He is a real estate investor as well as an avid reader and writer. Remington calls Indianapolis home and enjoys life on the lake surrounded by his wife and their three girls.
Follow the show on our
Why Wealth Will NEVER Be Enough! | The Secret to Real Estate Fulfillment
To learn more about the podcast or give feedback and suggest a guest, go to https://podcast.realproducersmag.com/
Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at https://realproducersmag.com
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Do you ever feel like no matter how much wealth you gain, it never feels like enough? You’ve achieved financial success, but deep down, there’s still that sense of dissatisfaction - that lingering feeling that something’s missing.
Many of us strive for more, thinking that accumulating wealth will fill the void, but we end up realizing that material gain alone isn’t the answer.
The truth is, true wealth isn’t measured in dollars; it’s measured in how we use our gifts to make a difference.
What if the real transformation you seek isn't just about building wealth, but about making an impact greater than yourself?
In this episode, philanthropist, venture capitalist, and entrepreneur, Christopher Harper joins me to discuss his journey of radical transformation, making an impact beyond ourselves, and the challenges he's faced while writing his soon-to-be-published book, Beyond Hell’s Flames.
Things You’ll Learn In This Episode
-Getting a second chance at life
A second chance at life often shifts our perspective, making us value things differently than before. What else changes when we’re gifted with a second chance?
-Create an impact that extends beyond ourselves
Making an impact greater than ourselves involves contributing to causes or initiatives that benefit others and create lasting positive change. How can we focus our efforts to ensure that the impact we make extends beyond our personal gains?
-Talents vs. gifts
Talents are skills we develop through practice, while gifts are innate abilities tied to our purpose. How can we identify the difference between a talent we've honed and a gift we were born with?
Gues
Here's a little throwback from last week before our newest one goes live!
What's your takeaway from this episode?
Stop Wasting Money on Old Real Estate Tactics! This Simple YouTube Strategy Will Change Everything!
To learn more about the podcast or give feedback and suggest a guest, go to https://podcast.realproducersmag.com/
Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at https://realproducersmag.com
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In today’s digital age, there’s a powerful, often overlooked tool that can transform your real estate business—YouTube. Many agents are stuck in the old ways, focusing on costly methods while missing out on the vast opportunities that lie in video content.
By creating content that resonates with audiences, you can establish yourself as an authority, attract clients, and grow your business—all while spending time and effort, not money.
How do we overcome the doubt and uncertainty that comes with going the non-traditional route? What is the importance of laser-focus when it comes to businesses being built on and around YouTube?
In this episode, Levi Lascsak and Travis Plumb of Passive Prospecting join me to talk about building a real estate business on YouTube, what their approach to it was and why it's important to surround yourself with people who can help elevate us.
Three Things You’ll Learn In This Episode
-Stick to what you know
It can be difficult to navigate unfamiliar situations when you’re starting out in real estate, especially if we’re not educated on them. How can sticking to what we know help in these situations?
-Naysayer no go
When we're just starting out, it's easy to get discouraged by the naysayers. Why should we just keep our head down and focus on what matters?
-Social media success.
Social media is vast and different platforms have different success rates. Can success on one platform be duplicated on another?
Guest Bio
Levi Lascsak is a real estate agent, video creator, and co-founder of Living in Dallas Texas, Passive Prospecting, and Passive Productions. Also an Iraq combat v
