End Magazine

End Magazine A new environment+design magazine with The East Hampton Star

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What is End?

End is the premier publication for the Hamptons’ cutting edge. With modern design and a proven distribution model, it’s where design-focused readers go to learn about what’s now and what’s next. The magazine is designed by PLAYLAB, INC, an interdisciplinary studio of artists, designers, and producers that has created iconic branding for companies like Adidas, Barney’s, Need Supply, and The New Museum. It is distributed by The East Hampton Star, East Hampton’s newspaper of record since 1885. The magazine has a 20,000-copy print run with half of the copies being inserted into The Star and the other half distributed on racks from Southampton to Montauk.While other Hamptons magazines do not guarantee a readership, End’s partnership with The East Hampton Star guarantees access to the paper’s paid circulation which reaches 51 percent of the readers in East Hampton Town (Wainscott, East Hampton, Springs, Amagansett, and Montauk), two and a half times the reach of The New York Times in this tastemaking and affluent community.