For the first time in history, technology tends to serve sustainability. This is particularly true for precision technologies, that evolve with great speed now in a large number of economic sectors. Precision technologies use all available resources for production of the desired product and let nothing go to waste; serving both corporate profit and environmental quality. In this way, sustainabilit
y and innovation are the leading principles of a moderately affluent world that can feed 10 billion people and solve climate and plastic soup problems. Mankind will increasingly use biobased resources in order to avoid resource depletion. Technology and agriculture will shape the world of tomorrow. We will devote our Facebook posts to smart examples of sustainable precision technologies. The founders of Biobased Press have a very diverse background, both corporate and academic:
Alle Bruggink, former research director DSM, professor emeritus in industrial organic chemistry
Herman van Wechem, consultant in sustainability and energy, formerly global manager I&R of Shell Global Solutions
Paul Reinshagen, science journalist with a background in chemistry (deceased in 2016)
Diederik van der Hoeven, science journalist with a background in sustainability and social philosophy
