CommsBabe

13/10/2023

Copywriting isn't about convincing people.

It's about connecting to people.

Think of it as putting a megaphone to your customer's voice and amplifying what they already want.

28/09/2023

I understand the temptation to cram every detail you can think of into a press release, because when you're close to a story, everything seems important to you. But the truth is journalists (and your customers too) can only absorb so much information, so you have to really pick and choose which bits of information you want to share in your press release.

25/09/2023

Adrienne Grimes said, “There are certain writers whose mission in life is to leave the world a better place.

Every word they think of, sentence they write down, story they present is done with the intention of making their reader think deeper and more critically about the world around them. bell hooks was one of those writers.”

Here are some of our quotes from bell hooks on writing:

“Writing is my passion. It is a way to experience the ecstatic. The root understanding of the word ecstasy — “to stand outside” — comes to me in those moments when I am immersed so deeply in the act of thinking and writing that everything else, even flesh, falls away.”

“Writing and performing should deepen the meaning of words, should illuminate, transfix and transform.”

“When I write provocative social and cultural criticism that causes readers to stretch their minds, to think beyond set paradigms, I think of that work as love in action. While it may challenge, disturb and at times even frighten or enrage readers, love is always the place where I begin and end.”

💜

23/09/2023

The poet Oscar Wilde once said, “There’s only one thing in the world worse than being talked about, and that is not being talked about.” You may also have heard the saying, “There’s no such thing as bad publicity.”

How much truth is there to each statement? That’s what PR experts have been trying to figure out for decades.

18/09/2023

🗣️ Your brand's voice is your identity. Don't leave it to chance! Hire a copywriter who can maintain consistency and create a memorable brand personality.

15/09/2023

In today's interconnected world, reputation is everything. We safeguard your brand's image, mitigating potential crises and turning challenges into opportunities. If you need assistance, please feel free to message us on how we can help your organization. 🤍

14/09/2023

🧐 Error-free, polished, and persuasive content is non-negotiable. Don't compromise on quality—hire a professional copywriter who delivers excellence every time. ✍️

14/09/2023

Hi. 🤍

If you're new here, welcome to Comms Babe, a microblog published by Her Communications Agency, a writing and editing service for cause-related organizations, businesses, and individuals. Our posts are short thoughts on industry news and tips to help your digital storefront. Your website is your digital storefront. We can help you make a great first impression with well-crafted web copy that speaks to your audience.

In a world flooded with content, quality writing sets you apart. It's not just about what you say, but how you say it. Direct message us if you have any questions.

Send a message to learn more

14/09/2023

Literary editor Robert Gottlieb, who died earlier this year, showed that good editing is more than rewriting copy:

“To be an editor, you have to be a reader…. Because you could have all the editorial tools, but if you’re not a responsive reader you won’t sense where the problems lie.”

13/09/2023

Mary Oliver advice on writing: "Look for verbs of muscle, adjectives of exactitude." 🤍

12/09/2023

Do it anyway. 💫

12/09/2023

is now available on digital. 🩷

09/09/2023

💌: Google appears to be working on a new Gmail feature that would let users react to their inbox with emoji through at least the Android and iOS mobile apps. 🥳

According to the service's mobile apps, it seems Google is working on emoji reactions for Gmail messages on Android and iOS.

07/09/2023

🎉 YouTube have lowered the requirements for entry into the YouTube Partner Programme, you now only need 500 subscribers instead of 1,000.

🤖 Snapchat has officially released ‘Dreams’, allowing users to create AI generated selfies.

💸 X, aka Twitter, is officially allowing paid political ads again (terriblely problematic!)

05/09/2023

🍄 // FYI: Facebook has notified some group admins that if they're inactive, they'll automatically add a group member to "help you out."

05/09/2023

Social media babes are amplifying insights and providing seamless and cohesive experiences to your audiences.

Gentle reminder to thank members of your team. Send a thank you card to your digital director and a bouquet of flowers to your publicist. Appreciation is a kind gesture we all deserve. 🤍💻

04/09/2023

🥳: A celebration of 'Get Ready With Me' videos, which now drive billions of views!

As YouTube notes, GRWM videos have transformed what was once a solo activity, into “one that invites communities to come together and share in the process.”

You can also check out more GRWM creators by clicking the link below. ⬇️

From morning makeup routines to back-to-school looks, connect with GRWM creators as they complete their prep

04/09/2023

Marshall McLuhan on the essence of communication (1971): Most people never communicate in their entire lives. They think what they say is communication. Communication is the effect of what you say.

04/09/2023

: New safety features are also rolling out at Pinterest, the company announced. Users of all ages, not just those under 16, will now be able to choose to set their accounts to private, where they will only be discoverable by those with a link to their profile. Everyone will also have the ability to remove followers.

For those under 16, messaging features have been restricted to “mutual followers who have been accepted through a unique profile link that expires after 3 days or when they get 5 new followers with the shareable link, whichever comes first,” according to the company announcement. 🔒

01/09/2023

Asked if given her editing experience she needed an editor, Toni Morrison said, “Oh, yes. Every writer does, although many think they don’t.” Not getting in your own way is a good look.

30/08/2023

Ed Yong said his journalistic values are “not only describing what is happening but helping people actually make sense of it; bearing witness to suffering; speaking truth to power; revealing wonder in the obscure; and pushing for a more just and equitable world.”

A powerful mix.

29/08/2023

Instagram is currently testing a new feature that allows creators with public accounts to share comments from any public feed post or Reels to their Stories.

This feature provides creators with the opportunity to highlight interesting and engaging comments, and not only recognize their fans, but also can use it as a means for ad hoc Q&A sessions.

With so many ways for creators to respond, highlight comments, and create content based on them across Instagram, TikTok, YouTube, etc., comments have somewhat become a content format in itself.

29/08/2023

NEW Instagram features alert 😍

The new additions include...

🎶 The ability to add music to Carousels

👯‍♀️ Users will now be able to “co-author” posts with up to three friends

📲 The "add yours" sticker feature has had an update, where creators can highlight Reels from their fans and other users will be able to see if they click on the sticker

27/08/2023

It’s easy to mistake busyness for productivity so keep this in mind:

Your most valuable asset isn't your time; it's your focus.

Invest it wisely to create substantial, not superficial, progress.