AMASA

17/10/2024

To our guest speakers and host, the AMASA Board would like to extend our deepest gratitude to you as our distinguished panel members. Your contributions yesterday have truly enriched our understanding of the economy of content creation, and we are thankful for the time and effort you've dedicated to sharing your expertise with us.

A special thank you for your support of AMASA. Your participation not only strengthens our mission to educate, elevate, and inspire the advertising industry but also helps us foster meaningful conversations around the future of content and its impact on the economy.

We would also like to extend a heartfelt thank you to Supersport Schools for graciously hosting us. Your distinguished team has played a significant role in ensuring the success of this event, and we are truly grateful for your support. Your commitment to developing the content creation space and nurturing future talent aligns perfectly with our vision.

We are excited about the potential collaborations and opportunities that lie ahead, and we look forward to working with you again in the near future. Your continued support is invaluable, and we can't wait to see what we can achieve together as we further empower the industry.

To everyone who attended and participated, we thank you for your insights and for being a part of this important discussion.

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16/10/2024

The Economy of Content Creation Discussion

16/10/2024

Meet our guest speaker for the upcoming AMASA Igniters Forum on The Economy of Content Creation: David Tiltmann

David Tiltmann has built a reputable career within the South African media landscape and has significant experience in both traditional and digital media.

He first joined Algoa FM in 1989, and after a decade of contributing to the station’s operations, he was promoted to managing director in 2000. His leadership saw Algoa FM grow into one of South Africa's leading radio stations. Tiltmann’s contributions were recognized when he was inducted into the South African Radio Hall of Fame in 2018. His expertise spans multiple facets of media, including broadcasting strategy and content development.

As the Group CEO of AME since 2019, Tiltmann has overseen a diversified portfolio that includes radio stations like Algoa FM, OFM and Hot 1027, alongside digital media services. Under his leadership, AME has expanded its focus to embrace digital platforms and has consolidated AME's position as a leader in the South African media industry.

His involvement in global events, like his role as Broadcast Liaison Officer for both the 2010 and 2018 FIFA World Cups in South Africa and Russia, respectively, showcases his leadership on the international stage.

Throughout his career, Tiltmann has demonstrated a forward-thinking approach, ensuring that AME not only maintains a strong presence in radio and audio but also adapts to the evolving media landscape, where digital innovation plays a key role. His leadership has been central to the integration of digital services with AME's well-established radio assets. Dave's contributions to the media industry have not only elevated AME's profile but also strengthened the overall influence of radio and audio in South Africa and his experience, innovation, and leadership continue to shape AME's strategic direction as it navigates the evolving media landscape.

See him live at the AMASA Igniters Forum at the Multichoice Head Office in Randburg on the 16th of October 2024.

16/10/2024

The day has arrived! in just 1 hour, we will be live at the Multichoice Head Office in Randburg for our very exciting AMASA Igniters Forum where we will be discussing The Economy of Content Creation! We look forward to seeing all our attendees.

15/10/2024

Meet our guest speaker for the upcoming AMASA Igniters Forum on The Economy of Content Creation: Nokulunga Ncube

Nokulunga is a marketing professional with 16+ years within the integrated brand communications industry. She has experience as a brand and communication strategist in advertising (Lowe, JWT, Ogilvy), FMCG brand management (Tiger Brands, Brasil Foods), and has been with Multichoice within the General Entertainment marketing department since 2017 (Local Entertainment Channels and Senior Manager: Marketing for Owned MAH Channels).

Nokulunga holds a BA in Integrated Communications from the AAA School of Advertising, a Postgraduate Diploma in Management Practice from Henley Business School Africa, and is currently pursuing a Master's in Business Administration at Henley Business School Africa.

See her live at the AMASA Igniters Forum at the Multichoice Head Office in Randburg on the 16th of October 2024.

15/10/2024

Meet our guest speaker for the upcoming AMASA Igniters Forum on The Economy of Content Creation: Kelvin Watt

Kelvin Watt is the CEO of SuperSport Schools, where he champions the growth of school sports through innovative content streaming, offering live and on-demand access at no cost. His extensive experience in sports marketing, including his role as Managing Director for Africa, Middle East, and Asia Pacific at Nielsen Sport, makes him a key player in the evolving economy of content creation.

Kelvin’s expertise in sponsorship and digital strategy aligns seamlessly with the forum's focus on how content drives economic growth in the digital age.

See him live at the AMASA Igniters Forum at the Multichoice Head Office in Randburg on the 16th of October 2024.

14/10/2024

Two days to go until the October edition of the AMASA Igniters Forum, where we will be unpacking The Economy of Content Creation!🤩👌 We look forward to seeing you there.

14/10/2024

Meet our guest speaker for the upcoming AMASA Igniters Forum on The Economy of Content Creation: Dr. Paulin Tchoualak Lenteu

Dr. Paulin Tchoualak Lenteu is a seasoned digital marketing expert with extensive experience across industry and academia. Holding a Doctorate in Marketing from Tshwane University of Technology, where his research explored the impact of consumer engagement on donation intention in crowdfunding across France and South Africa.

Dr. Paulin also has a Digital Marketing Specialist certification. As Head of Digital Marketing at Promasidor, he has led several successful influencer-driven campaigns across Africa, making him a vital contributor to the discussion on content creation’s role in shaping modern economies.

See him live at the AMASA Igniters Forum at the Multichoice Head Office in Randburg on the 16th of October 2024.

13/10/2024

Three days to go until the October edition of the AMASA Igniters Forum, where we will be unpacking The Economy of Content Creation!🤩👌 We look forward to seeing you there.

11/10/2024

Meet our host for the upcoming AMASA Igniters Forum on The Economy of Content Creation: Gordon Muller

In an advertising career spanning over 45 years, Gordon Muller has held senior management positions at a number of major international advertising agencies, including McCann-Erickson, Bates and Ogilvy and has served on the board of Saatchi & Saatchi, the MediaShop and as Managing Director of OMD South Africa.

Gordon is a past Chairperson of the Advertising Media Forum (AMF) and the Advertising Media Association of South Africa (AMASA) and was awarded the Financial Mail Adfocus Lifetime Achievement Award 2011, The Media magazine Legend Award 2012 and was voted by his peers the MOST Awards Media Shepherd 2017.

As an independent media consultant, Gordon offers a depth of communication services, ranging from workshop facilitation and customised training programme development to strategic media consulting, auditing, and coaching. His books Media Planning – Art or Science, Advertising in the OOH Zone and It’s all done with Mirrors – Some reflections on the media industry have been widely utilised by tertiary education institutions across Africa.

Gordon hosted the Pan-African TV Talk Show Marketing Media & Money on CNBC Africa News and is co-host of the The Doc and The Guru podcast.

He is a keen sportsman, having represented KwaZulu Natal at the u20 level at both rugby and tennis and has run over 70 marathons and ultra-marathons, including four Comrades Marathons.

See him live at the AMASA Igniters Forum at the Multichoice Head Office in Randburg on the 16th of October 2024.

07/10/2024

Reignite your content creation this October at the AMASA Igniters Forum!💡 -

22/05/2024

Freedom of press

22/05/2024

come through....now 😊

21/05/2024

Reminder 😊

15/05/2024

AMASA Igniter Forum Alert!

Join us on Wednesday, 22 May at Richfield Bryanston Campus, 15:30 for 16:00, as we delve into the crucial role of quality journalism in upholding freedom of speech.

Let's network and shape the future of our industry together!

20/03/2024

20/03/2024

Whether you believe great minds think unalike or great minds like to think, and are both ingredients in a potent magic spell called !
A great event with
unpacking the magic of

20/03/2024

Live stream now!

20/03/2024

Creativity Meets Media: An AMASA Igniter presentation by Pepe Marais (Group Chief Creative Officer | Joe Public United)

19/03/2024

Don't miss out! Ignite your media spark with Pepe Marais at AMASA Igniters Forum. *Unlock Cannes' secrets to award-winning strategies*. 🌟

Date: 20 March 2024
📍 Richfield Bryanston Campus (AAA School of Advertising), 193 Bryanston Dr, Bryanston
⏰ 15:30 for 16:00].

Elevate your strategy, spark your creativity. Seats are limited, secure yours to seat today,

REGISTER HERE:
https://shorturl.at/gmxzM

22/01/2024

We are all devastated to learn of the passing of AMASA long time committee member and friend Andrew ‘Drewz’ Maluleka.
Besides being an absolute gentleman and wonderful man, he was hugely passionate about giving back to our industry. Andrew ran our monthly AMASA Forums and even during covid put together some hugely engaging AMASA Thought Igniters virtually. He was actively involved for many years and would have been a key part of our relaunching this year.
Our thoughts and prayers are with his family, friends, colleagues and his Publicis family.
Hamba Kahle Drewz. RIP
💔

24/11/2023

What a brilliant inspiring relaunch to AMASA’s forums with the utterly utter Richard Mulholland. Thanks to all for the great turnout. Watch this space. We are back !

The Advertising Media Association of Southern Africa (Amasa) orchestrated a spectacular relaunch at the world-class Richfield Bryanston Campus on Wednesday 8 November...

24/10/2023

At the recent glittering MOST Awards ceremony AMASA chairperson Parmeshan “Cheese” Moodliar announced the revival of AMASA due to industry demand. The capacity audience was challenged to engage in a QR code competition, suggest forum topics and register.
Thanks to the nearly 200 people who took part 🙏

These are the lucky four winners each receiving a R2500 Takealot voucher!

Andile Qokweni - Kintaro.
Thembekile Mabena - Indaba Billboards
Anthea Chittenden - Rook Digital
Darren Mckinon - Epic Outdoor