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SERIO FILMS

For over ten years, Serio Films has raised millions of dollars and put brands on the map. Our videos get people talking, generate buzz, and build momentum.

We all know that film is the way to get your message out there, but you won't see results by repurposing old clichés. Give your videos an overhaul and see your audience respond. We're transforming the nonprofit sector with a winning formula: film production and marketing in one cost-effective package. We capitalize on video’s promotional potential without wasting time and money on PR go-betweens.

The ultimate goal isn’t making a video – it’s making a difference. We play our part by learning you inside and out, so we understand how to speak to your audience, to your priorities, and to your needs.

06/02/2024

https://www.seriofilms.com/blog/why-you-should-start-acting-like-a-for-profit-company

“How much of your budget goes towards real projects?” “If I donate to you, how much of my money will actually be used to help people?” As someone who works in the nonprofit sector, this kind of question is one of my least favorite things to hear. I know there are good intentions behind it. O...

15/01/2024

https://www.seriofilms.com/blog/rule-1-story-is-king-and-dont-you-forget-it When making a video (or really any other marketing collateral) always start with story!

Imagine presenting a nonprofit with two videos. In the first video, a staff member talks about their experiences as part of the organization. They’re passionate and idealistic as they cover all kinds of topics, from the value they provide to the community, to how meaningful they find their work, t...

01/01/2024

https://www.seriofilms.com/blog/how-to-film-b-roll-that-doesnt-look-staged It doesn't matter if you're filming yourself or getting outside help. Here are some tips to make sure your production turns out great!

While video can include plenty of dialogue, the visuals are what really carry the storytelling (otherwise, you might as well stick to radio). Sometimes, all it takes to deliver a message is a few words; the rest comes across in what you show. For example, when viewers hear a voice over say, "We

18/12/2023

https://www.seriofilms.com/blog/starting-a-project-without-a-goal-how-to-be-sure-it-wont-happen-to-you If you think this is obvious, you'd be mistaken. I've been doing this for 20 years now and more often than not, a goal has not been clearly articulated. If you disagree, tell me in the comments!

When clients bring me in to work on a project, whether it’s to optimize their website or a crowdfunding campaign, my first question is always the same: “What are your goals for this project? What’s the ultimate outcome that you want to achieve?” This might seem like a very obvious thing to a...

04/12/2023

https://www.seriofilms.com/blog/why-your-nonprofit-needs-a-crm If you don't know what a CRM is or you don't have one, this one's for you.

“Did anyone follow up with that new donor who came to visit yesterday?” “When should we reach out to the Johnsons next?” “I just got a call from a Mrs. Smith, she said she was following up on our conversation at the gala. Does anyone remember who she is?” If you’ve ever found yourself ...

20/11/2023

https://www.seriofilms.com/blog/why-you-should-delete-your-websites-media-page-right-now If you’re storing all your nonprofit’s videos on one webpage, this post is for you.

Maybe it’s just me, but when I end up on the website of a nonprofit organization that I’m unfamiliar with, I often find myself watching their videos first, as I find that it’s the fastest way to become acquainted with what they’re about. Normally, you’ll find this kind of video front and c...

06/11/2023

https://www.seriofilms.com/blog/facts-dont-change-minds-so-what-does Saying that you changed a hundred lives is an argument; sharing one person’s moving story is an act of persuasion.

There are two ways to make a pitch. The first one is all about data. You have your facts and figures: the number of lives changed, the success rate, the retention rate, the charts and graphs and analysis. With statistics to back you up, you set out to make a case for the value of your organization.

23/10/2023

https://www.seriofilms.com/blog/what-makes-an-authentic-video-and-why-you-want-one Moving beyond the buzzword will do wonders for your videos!

A trendy word I’ve heard thrown a lot in the last few years is “authentic.” Everyone wants their videos to be authentic, worries about how authentic is authentic enough, and certainly makes sure to avoid anything that would make their organization and its message seem inauthentic. I’m not su...

09/10/2023

https://www.seriofilms.com/blog/how-to-embed-videos-on-your-website In most cases, you're going to want your videos to appear on your website (not YouTube). Here are some best practices when it comes to video hosting.

In a previous post , I explained that putting video content on YouTube makes it harder for viewers to learn more about you, donate, or take any other action after watching. Following up on this, I’d like to offer some practical advice about what you can do instead. If you’re supposed to be avoid...

26/09/2023

https://www.seriofilms.com/blog/stop-linking-to-youtube Is your nonprofit uploading promotional videos to YouTube? Here's why you shouldn't be doing that.

Is your nonprofit uploading promotional videos to YouTube? Here's why you shouldn't be doing that.

11/09/2023

https://www.seriofilms.com/blog/is-your-marketing-strategy-sustainable In the world of fundraising, "quick wins" delivered by annual campaigns can feel amazing. I can't help wonder if there's a better way to achieve long-term sustainability.

If I had to make one criticism of marketing in the nonprofit sector, I’d have to choose the overreliance on gimmicks. I know that “gimmick” is a harsh term, and one you probably don’t feel applies to your organization. It describes something cheap and inauthentic, a superficial ploy. I’m s...

28/08/2023

https://www.seriofilms.com/blog/causes-that-resonate-dont-require-effort Another story of product-market fit. When the message touches people, magic happens!

It’s hard to convey just how vitally important a strong message is to making your marketing and fundraising successful. I can harp on it and harp on it , but maybe you still aren’t convinced. Sure, you might think the idea sounds nice: Find the right message, and you’ll conn

14/08/2023

https://www.seriofilms.com/blog/fundraising-is-icky Worried about raising too much money? Here's why I wouldn't be (in most cases, anyway).

I recently spoke with the founder of a nonprofit organization in California about the state of her organization. We were looking over her website, and I told her that I really liked how much it focused on the participants – their stories, their struggles, and the work being done on their behalf. A...

31/07/2023

https://www.seriofilms.com/blog/keeping-the-spark-alive-as-your-organization-grows Does your organization's passion and clarity of vision remain strong as your grow? It's not easy, but this might help.

Most of the time, I keep my writing focused on how to build strong relationships with people outside your organization – attracting new donors , inspiring new levels of giving , that kind of thing. It’s not always easy to find the right people to support your mission, or to communicate you

17/07/2023

https://www.seriofilms.com/blog/quality-over-quantity-when-it-comes-to-video-production Should I make more videos and spend less on each one OR is it better to put all my eggs into one basket? It depends. Here's what I think.

If you’ve been paying attention, you may have noticed a change in how video’s been used in the nonprofit space over the last several years. Simply put, there’s a lot more of it; some organizations even seem to turn out new videos every day, or near enough. But the videos they produce aren’t ...

03/07/2023

https://www.seriofilms.com/blog/the-right-message-carries-the-day This is the magic that happens when you nail your messaging.

Today, I want to share a story with you. Technically, it isn’t a story about me — it isn’t about a client who followed my advice or a nonprofit that raised money with one of my videos. Actually, it doesn’t really have anything to do with me at all. But at the same time, I think that it’s a...

19/06/2023

A powerful lesson from Southwest Airlines that all nonprofits should be paying attention to.

I recently read an anecdote about Herb Kelleher, the CEO of Southwest Airlines for many years. Kelleher had a simple but powerful philosophy for running the company: Low-fare was the priority. Kelleher’s goal was to make it so that if you needed a low-fare airline, you always went with Southwest. ...

07/06/2023

When it comes time to saying "thank you" to your donors are you maximizing on the opportunity?

Make your donor thank yous count!

05/06/2023

Make your "thank yous" count!

Make your donor thank yous count!

28/05/2023

Ever feel like your nonprofit isn't growing despite your best efforts? It might just be time to go back to the basics.

I’ve always felt that basic, healthy habits are pretty easy to define. To stay in shape, you need to eat a balanced diet, drink enough water, get some exercise and a good night’s sleep. To keep your car running, you need to get the oil changed regularly, rotate the tires, and remember to fill up...

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