Arf's Journey

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Arf's Journey Follow an East London Girl's journey as she travels across America, Pakistan & the UAE to find more Muslims in Tech like herself

Big news... I can finally share. I've quit my job! Alhumdilliah. After considerable reflection, I've decided to finally ...
15/02/2024

Big news... I can finally share. I've quit my job! Alhumdilliah. After considerable reflection, I've decided to finally go full-time on all the things I do and build out my portfolio career. This includes my community-building consultancy, , and the Muslims in VC community alongside the careers/business coaching I do, public speaking and running workshops.

I've been so fortunate that my day job as community manager at ImpactVC has been part-time, flexible, and great and I've enjoyed building the community and learning a lot. But with everything that has been happening in Palestine coupled with working in the VC world just made me feel a bit off, it was my push to finally just double down on impactful work and not wait around

I always knew at some point I wanted to bet on myself but as a working mum, It was one of the reasons why I stayed in a job so long, especially when thinking about growing my family, etc. You think about security, benefits, and maternity leave, but I'm trusting in Allah SWT that it will all be okay, inshallah.

Over Christmas, I sat down with my husband, we did the sums, and figured out we were in a privileged position for me to take the risk. I realized that Allah SWT has given me a certain skillset for a reason. I've achieved a lot alhumdilliah doing it on the side, so I'm excited to see what can be possible if I focus.

Few weeks left of my notice period but Allah SWT has already been opening doors for me and it's probably a good time to mention that if you're interested in working with me then get in touch! Between now and June/TechFest, I'm mainly exploring public speaking opportunities and workshops in community building, diversity and inclusion and potentially have the capacity for one client but let's get a conversation going!

This Barbie has way too many passions.I was going to do a whole, hey new username post but that's a total work in progre...
31/07/2023

This Barbie has way too many passions.

I was going to do a whole, hey new username post but that's a total work in progress since is taken 😭.

Anyway I am very good at waiting for things to be perfect and putting stuff off but enough!

In the background I've been doing a lot and I want to evolve my Instagram to showcase more of that. It does mean my content might end up being a random mix of work and personal life. I don't want to create a whole new insta so I hope you all choose to stay on the journey.

For those that don't know me properly a little intro.

I'm Arfah. A working mum of one cheeky daughter called Dua who is nearly 20 months old (although I'm sure you all know her more than me).

I was born in East London (East Ham!) to Pakistani immigrant parents but now live in Slough.

I have a day job where I work part time as a community manager for VCs interested in Impact investing. I'm a life long community builder and have basically been doing that from my school days.

I co-founded back in 2016 which for a very long time has been my life and has bought a lot of barka my way alhumdilliah but I have other passions that I'm trying to pursue and experiment with for the rest of this year and I have such fantastic team volunteers who are looking after it and growing it that I'm allowing myself some space to focus on and other passions

Last year I qualified as a coach and I've finally taken on some clients which I'm really enjoying working with. I'm booked up till September now but if you're interested then drop me a DM! In the coaching space I've also designed a new programme for working mums which I will reveal soon!

I also feel like I've always underutilised my social media and I have tons of ideas for content and things I want to share so just giving myself space to experiment with that too and try not to focus on metrics but enjoy the process.

Anyways if we haven't connected. Do say hi!




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Behind the scenes of @muslimtechfest What is the week like leading up to an event? #eventplanner #muslimtechfest #foundermum #workingmum

It's a serious question. Really when was the last time you actually spoke to your partner? Some thoughts from a recent date. #motherhood #roommate #muslimcouple #parentsoftiktok #workingparents #workingmum

Come with me to celebrate #southasianheritagemonth at #netflix HQ. #techevent #muslimtiktok #southasiantiktok #workingmum #mumpreneur

What is it like being a Muslim family in Butlins?! A little vlog from a month ago from our family holiday in Butlins! #butlins #englishholiday #muslimsofinstagram #parentsofinstagram This video did over 20k over on the clock app . Curious to see how much it does here..

We love our Code-a-Pillar but @fisherprice why did you stop selling it in the UK? We had to get ours from vinted. Welcome to my parenting with Tech series on #techtuesday. #workingmum #codinglife #techmum #motherhood #toddlers

I make videos on tiktok but always get shy to repost on here but will try do that more! I used #chatgpt4 to read my daughter a story. Everyone bangs on about screen free time and yes there is a space for that but there is so much good you can do with tech and especially using it to help you parent as well so I'll be starting a new series on just that! How do you use tech in your parenting? Hit follow to learn more! hashtag#techtuesday . hashtag#ai hashtag#workingmum hashtag#motherhood hashtag#technology

Today is the 1st of May which means omg one month to go till @muslimtechfest. Life is currently looking like this... Make sure to grab your ticket! #mumlife #foundermum #mumpreneur

Eid Mubarak from my family to yours. Hope you all had a blessed Ramadan and may all the good habits we did over Ramadan carry on into rest of the year. May Allah SWT bless you all. And so cute teaching Dua to say Eid Mubarak so not the pic this year.. it had to be a video! #eidmubarak

Last minute getting ready for Ramadan today and some thoughts on being a Muslim mum on #mothersday #ramadanmubarak #muslimummah #islam #motherhood #muslimkids #ramadan #parentsofinstagram #muslimmum

Dua is 21 months old today and isn't walking yet but over the weekend we have seen her pull herself up without support. She is getting there and hopefully soon Inshallah. A little message to other parents out there! Where she lacks for walking she makes up for talking. Mashallah. Duas for Dua. #latewalker #motherhood #21months #mumblog #muslimsmum

Old content from TikTok but my first in the office after maternity was really long due to an event. It was the first time I was away from Dua for over 12 hours. The first time as a mum you go through this, it's so difficult not just for your baby but also for you. I felt so many emotions that day. So many tears, now it's way easier and I'll post some vlogs of work recently soon. Anyway if you know of a mum getting back to work, do share as I've launched a group coaching programme to help mum's navigate there careers post motherhood. Link in the bio for more. #techcareers #motherhood #workingmumlife #workingmum #maternityleave #mumblog #pakistanimum #muslimmum

I have a confession. I've been creating content on TikTok on and off for a while but I've always been nervous about posting to insta but I am embracing the cringe so here is a throwback to my first day back at work after maternity. I've launched a programme for mum's returning to work. Link in bio for more! #maternityleave #careers #workingmum #nursury #careermum #flexiworking

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