Walker & Davies

24/05/2021

We couldn't agree more...'Strategy is key: it is where you scrutinise your numbers, analyse your data, seek views from your people, customers and stakeholders, brainstorm with your key decision-makers and allow space for creativity and innovation. It is 'real'.'

https://bit.ly/3hGFEvo

If the horse is the strategy and the cart is the action, which comes first? It seems obvious, but we've noticed that this isn't always the reality...

21/05/2021

Personal Plea: After many months of lock down the global arts in particular has struggled to survive - it doesn't matter whether you love an intimate jazz bar, a local amateur dramatic performance or the majesty of Aida at an Opera House. Let's get back to supporting the arts and fill the silence!
https://bit.ly/3oxAmDF

💪 We are ready Find out what we've got planned from 17 May at roh.org.uk ...

19/05/2021

An excellent and thoughtful read on Forbes: "Three ways the Pandemic changed us and what it means for the workplace": The key for business leaders guiding their organisations out of the pandemic is to recognise how recent experiences transformed people. Then, to ensure a successful work future, they should consider these changes when rebuilding and improving the company culture.

https://bit.ly/3tWYsJc

The key for company leaders is to recognize how experiences during the pandemic transformed people.

06/05/2021

Here are some trend predictions for digital marketing strategies as we move forward into a 'Brave New World' in 2021. Highlights for digital content will be video-focused, conversational and more messaging on inclusively & sustainability.
https://www.theukdomain.uk/digital-marketing-trends-for-2021/

We explore nine digital marketing trends we could expect to see in 2021, covering email marketing, social media, digital trends and SEO.

03/05/2021

Content is still🤴 & 👸 in 2021! Always circle back to who is your target audience and why would they be interested in the content you are posting! Focus on giving back - be yourself, remember your personal brand story, find ways to give advice and expertise to others online. Look at what other people in your field are posting that stands out, creates engagement, and be consistent, post regularly - platform dependant of course!
https://blog.hubspot.com/marketing/benefits-high-quality-content-consistency-brand

Working on content marketing? You'll need to produce high-quality content. This article will share the benefits of the practice and how to measure success.

29/04/2021

Measurement is the holy grail of any good digital strategy and campaign. The key is to focus on ensuring Digital PR and SEO are aligned with each other for maximum brand building effect. There are no dark arts here - just tangible, provable results.
https://www.prdaily.com/6-metrics-to-track-when-measuring-digital-pr/

Are your digital PR efforts paying off? Consider these six telltale signs of a PR strategy that is having a significant impact on your bottom line. How do you really know if your digital PR is working? Campaigns without metrics are akin to playing darts into a pitch-black room—you may feel like yo...

26/04/2021

Does video really increase sales and build brand awareness....yes and yes! With 64% of clients buying a product online after watching a video about it, it really makes sense to start using video as an intrinsic part of your digital marketing.
https://www.walkeranddavies.com/2019/12/02/can-video-posts-increase-sales/

Can adding a Facebook video post really increase sales? An easy one to answer, absolutely yes!

23/04/2021

Your personal online brand is how you are seen online, for example via your LinkedIn page, your Twitter conversations or Facebook stories. It should convey the professional you - your unique combination of skills, your experience and your personality. You can use your personal brand to build business relationships, generate sales and forge stronger partnerships. By having an online voice, you can promote yourself as a thought leader in your chosen field. Make one change today and start that narrative.

https://www.forbes.com/sites/williamarruda/2019/05/14/nine-personal-branding-questions-to-ask-yourself/?sh=133e88f366ef

This first part of the personal branding process involves introspection. Here are the questions you need to ask yourself so you can build a strong and enduring personal brand.

19/04/2021

Want to see how your website description/snippet looks on Google? This site will show you.

https://blog.spotibo.com/meta-description-length/

What is the real meta description length for all search engines and devices? ✅ Find out if your description fits each of them with our ➡️ checker tool ⬅️.

15/04/2021

Zoom fatigue affects us all - how do we move forward into the new-new normal when we can finally work in person again 🙏
https://ceoworld.biz/2021/03/31/work-from-home-burnout-and-zoom-fatigue-is-a-lot-more-complex-than-you-think/

Have you or your employees been feeling work-from-home burnout and Zoom fatigue these past months despite the supposed convenience of working from home and using videoconferences to meet? Unfortunately, the vast majority of efforts to address WFH burnout try to treat the symptoms without addressing....

12/04/2021

A fun 'readability' website check tool - our site 'should be easily understood by 13 to 14 year olds'. What age range does yours come up with?
https://www.webpagefx.com/tools/read-able/

Want to test your website's readability? Try this free tool, and start improving the readability of your text today!

06/04/2021

👏🏻👏🏻👏🏻 Google's John Mueller, confirming what we already knew about digital PR! 😊 "It’s just as critical as tech SEO, probably more so in many cases.”

https://www.searchenginejournal.com/digital-pr/393464/

Is Digital PR a useful way to gain popularity and rank a website? Some say it is while others are skeptical.

26/03/2021

Seriously impressed with the amount of free information that we have access to. These images show the current situation in the Suez Canal and the ship Ever Given, and the volume of ships waiting at either end. Images from https://www.marinetraffic.com/