One Part Social

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One Part Social

Offering targeted social media services to help build brand awareness and increase sales. We believe small businesses deserve more than so-so buzz.
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And marketing shouldn't feel like a solo project. Let us unscramble the puzzle for you, uncover the pieces that fit, and get your audience clicking with you. Though social media should only be One Part of your marketing strategy, it's by far the widest-reaching, most immediate, and most effective tool out there. So what makes an excellent social media campaign or smart branding strategy? How often

should you post on Facebook? We address these issues and more for business owners (so you don't have to)! We provide personalized services to give our clients what they need to grow their businesses without big budgets or their own marketing departments. At One Part Social, we get small businesses because we are one. Let us help you get back to running yours.

11/07/2024

What do you struggle most with when marketing your business on social media?

29/11/2023

You wouldn't try to sell snow to Eskimos, right?

1. Know your audience as well as you know your best friend.

What are their pain points, desires, and preferences?

2. Define Your Unique Voice

Your brand has a personality, and it's time to make it shine. Establish a unique voice that sets you apart from the competition.

3. Create Killer, Value-Packed Content

Content is king, and it needs to rule with an iron fist. Your content should offer real value to your audience.

Quality content will keep your audience coming back for more.

Remember, standing out is about being authentic, providing value, and adapting to the ever-changing landscape of content marketing.

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13/11/2023

Mix and match these ideas, tailor them to your brand's personality, and pay attention to what resonates with your audience.

Experiment, track your results, and refine your strategy over time to keep your social media presence engaging and dynamic.

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09/10/2023

What's Segmentation, Anyway?

Segmentation is like dividing that room into smaller, more homogenous groups.

You can tailor your message to each group's unique characteristics and interests.

Why Should You Care?

Better Engagement: When you send content that resonates with a specific group, they're more likely to open, click, and convert. It's like speaking their language.

Higher Conversion Rates: Personalized messages lead to more sales. If you're promoting hiking gear, a segment of adventure junkies will be more interested than the couch potatoes.

Reduced Unsubscribes: Ever received irrelevant emails and hit that 'unsubscribe' button? Yeah, you don't want your subscribers doing that.

Improved Email Deliverability: When you send content people want, your sender reputation gets a boost.

Need help with segmenting?

Book a call with us, from the link in Bio.

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30/08/2023

There is no one-size-fits-all answer to this.

The frequency of updating content on your website depends on various factors, including:

-your business goals
-available resources
-industry, and
-audience preferences.

If you can produce valuable content more frequently without compromising quality, then do so.

However, if you can only manage to create high-quality content on a less frequent schedule, it's better to prioritize 'quality over quantity'.

Lastly, it's essential to monitor the performance of your content and adjust your strategy based on audience feedback and data-driven insights.

Did you find the post useful? Like and share with people who might need help!

04/10/2022

We are looking for a freelance creative graphic designer to produce custom social media images and other digital campaign assets.

08/06/2022

We're celebrating five years 🙌!

To commemorate our milestone birthday this month, we'll be sharing messages from our talented team, posts about some lessons we've learned, and shout-outs to the fantastic people and strategic partners who have helped us along the way.

A big thank you 😍 to all who have supported, encouraged, and believed in us. We're so excited about the opportunity to help many more businesses flourish! Cheers 🥂 to five more (at least)!

...

16/03/2022

Every March, National SBDC Day recognizes the thousands of Small Business Development Centers across the country and their support in helping small business owners succeed.

Our founder, Melissa Goldstein is a consultant for the NJ SBDC at Rutgers-Camden, and has seen firsthand the valuable resources they provide. So today, we'd like to take a moment to celebrate them (and all SBDC centers). Every location offers free assistance and expertise to countless New Jersey small business owners every year.

For more information on their services and resources, and to find your nearest SBDC, visit: americassbdc.org

10/03/2022

What a great way to spend International Women's Day. Thank you to the Gloucester County Chamber of Commerce and Nawbo South Jersey for inviting me to share my marketing expertise at the Women in Business Resource Luncheon. It was a wonderful event with so many fabulous leaders!

06/05/2021

Follow these three steps and maximize all of your original content.

01/05/2021

Create better Stories with these helpful Hootsuite hints. https://j.mp/3sC6K9n

These Instagram Story hacks will save you time and make you the best storyteller in town, no pun intended.

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http://onepartsocial.com/

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Debating between social media and a website? Discover why having both is key. #OnlineMarketing #DigitalMarketing #MarketingStrategy

Want to boost your brand's online presence? Check out these 3 social media tools! #SocialMediaTools #SocialMediaManagement #TrueBlueMarketers

Are you analyzing the right email marketing metrics for your company? 🤔 Don't miss out on potential success! Check out these 3 essential metrics in our latest reel. #EmailMarketing #MarketingMetrics #TrueBlueMarketers #DigitalMarketingStrategy #SocialMediaForBusiness

💡 Are you using these important features to optimize your Facebook ads? Not ready to tackle these on your own? We can help. Send us a message and we'll get you started. #FacebookAds #MarketingSecrets #TrueBlueMarketers #DigitalMarketingStrategy #SocialMediaForBusiness

Every interaction between a brand and its customers is a pivotal moment. That's why customer journey mapping is an essential tool for businesses to understand, visualize,and optimize the path their customers take from awareness to advocacy. From the initial discovery phase to post-purchase engagement, each interaction presents an opportunity to delight and differentiate your brand. #CustomerMapping #MarketingFunnel #FunnelStrategy #TrueBlueMarketers

Make sure to keep it real and fix these blunders ASAP. #LinkedInMarketing #LinkedInGrowth #LinkedInExpert #TrueBlueMarketers

In your 2024 marketing approach, will authenticity be a key factor? Share your plans in the comments! #AuthenticMarketing #2024trends #DigitalMarketing #TrueBlueMarketers

With creativity, consistency, relevance, and amplification at the core of your content strategy, you can build a successful and sustainable digital presence. Need help? Book a call with us with the link in our bio. ------- #TrueBlueMarketers #ContentCreation #ContentMarketingStrategy #ContentStrategy

The more time you waste not taking the right action, the more opportunities you lose. Book a call with us and find out how we can help your business grow! #contentmarketingtip #contentmarketingexpert #contentmarketingstrategies #contentmarketingagency

It's easy to miss what goes into creating successful content. No, we don't mean just 'viral content'; we mean content that makes a difference. Want to learn if we can help you? Book a discovery call on our website with us today. #socialmedia #socialmediaagency #socialmediacontent

Don't miss out! Our Founder, Melissa Goldstein, will be presenting at the exclusive American Marketing Association Philly Chapter event alongside Ben Yurchak, Founder and President of KnowClick. Limited seats available! Register now: https://bit.ly/3WJO6MP #SocialMediaMarketing #OnePartSocial #AMAPhiladelphia

From killer headlines to persuasive calls to action, these tips will improve your blog conversion rates. #onepartsocial #marketingdigital #marketingstrategy

We love helping brands grow. Find out how we can help your business. Reach out today at ‭(855) 677-0023‬. #businessgrowth #smallbusinesstips #smallbusinessowner #smallbusiness

Are you including an effective call to action in your social media posts? Here are some good ones to prompt more engagement. #socialmediamarketingtips #onepartsocial

Celebrating 5 years!

We're celebrating five years 🙌! To commemorate our milestone birthday this month, we'll be sharing messages from our talented team, posts about some lessons we've learned, and shout-outs to the fantastic people and strategic partners who have helped us along the way. A big thank you 😍 to all who have supported, encouraged, and believed in us. We're so excited about the opportunity to help many more businesses flourish! Cheers 🥂 to five more (at least)! #onepartsocial #socialmediamarketingtips #smallbusinessmarketing #happyanniversary #smallbusinessowners #gratitude...

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We believe small businesses deserve more than “so-so” buzz. And marketing shouldn’t feel like a solo project. Let us unscramble the puzzle for you, uncover the pieces that fit, and get your audience clicking with you. Though social media should only be “One Part” of your marketing strategy, it’s by far the widest reaching, immediate, and effective tool out there. So what makes a good social media campaign or a smart branding strategy? When and what should you tweet about? How often should you post to Facebook? We address these issues and more for small business owners (so you don't have to)! We provide personalized services to give our clients what they need to grow their business without big budgets or their own marketing department. At One Part Social, we get small businesses because we are one. Let us help you get back to running yours.