Kalo Creative is a student-run advertising agency at Lebanon Valley College, a liberal arts school in central Pennsylvania. Kalo Creative, founded by two graduates of the digital communications (or DCOM) department, Melissa Schielzo and Meghan Baron, was originally proposed as an honor society for DCOM students in 2012. The society was supposed to act as a collaborative networking platform for dig
ital communications students, in addition to raising awareness of the department, both things that were seen as issues that needed to be addressed. After three years in the making, Kalo Creative finally came to fruition in the form of a 1-credit special topics course at Lebanon Valley, called DCOM 390: Ad Agency in the spring of 2015. Kalo Creative looks to provide students from all majors–not just digital communications–the opportunity to gain real-world experiences across a variety of core areas such as problem solving and analysis, project management, client interaction, business, design, communications, videography, programming, and eventually usability testing and user experience. In its initial semester, Kalo Creative employed 13 talented students across various majors to work with upwards of 10 on- and off-campus clients. Kalo is currently slated to run every spring semester at LVC with a long term goal of becoming established as a limited liability corporation (LLC).
