MarTech is a conference for the growing community of senior-level, hybrid professionals who are both
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MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations. We'll create an inspiring, cross-pollinating environment that transcends the traditional boundaries between marketing and IT and encourages creative collaboration across the organization. MarTech is a conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists. You’ll get: - Case studies from marketing technologists at the intersection of marketing and IT. - Applications of marketing technology to deliver remarkable customer experiences. - Analyst coverage of the evolving marketing technology landscape. - Best practices for adopting the right "marketing technology stack." - APIs and third-party ecosystems surrounding marketing technology platforms. - Growth hacking techniques effective for any marketing program. - The latest on emerging marketing technologies that promise new opportunities ahead. - Insight into the human side of marketing technology management. We'll explore a broad range of important marketing technology issues and ideas, while going deep in the content of each presentation. No fluff. No hidden agendas. No sales pitches.
