09/04/2015
Do Modern Responsive websites :
Responsive web design is a specialized approach to design a website in which the web-pages adapt to various browsers, resolutions, or devices and fall into suitable layout without requiring any customization. A responsive website provides a superior browsing experience in a wide array of devices without requiring much panning, scrolling or adjusting the layout.
You might have heard that SEO is an effective way to grow business and if you do not have a responsive website design; your website is not search engine friendly. Is it true? In this article, we will found the truth of responsive web designing role in SEO. Let us first find why people say that responsive website is good for SEO.
Why responsive design is getting attention?
The king of search engines, Google not only recommends responsive web designs as the best way to target mobile users, but also favors mobile-optimized websites when presenting results for searches made on a mobile device. Some benefits that are making responsive website design popular for SEO are as follows:
1. One Website, One URL
Responsive websites use one URL and one set of pages and files, which make it simpler for Google to crawl and index the content of website. Mobile responsive web design works on screens of all sizes, on a wide variety of devices. This feature assures that users get the same consistent web experience when they visit your website, no matter what kind of device they are using. Since Google is now taking into account user experience when they rank websites, it plays a major part in increasing your website’s standing with the search engine.
2. Responsive design helps Combat a High Bounce Rate
Even if a site is sitting high in search results, if it doesn’t work effectively for mobile and tablet users, these websites may suffer from high bounce rate. Google will interpret this high bounce rate of website as a sign that it is not providing relevant or quality content to the users, which is likely to lead to a drop in rankings. A responsively designed site combats this problem by presenting the same content found on the desktop site to other devices.
3. Reduces Page Load Speed
A responsive design of website does not require queries to redirect users to a different URL (the mobi version of the page), thus, responsive design significantly reduces the load time of the webpage. Page loading time is one of the important aspects that Google uses while ranking a page, because of the impact of loading time on the user experience – and what is good for user experience is good for rankings.
4. Improves Mobile Search Rankings
According to BIA/Kelsey analysis, mobile search is set to overtake desktop search queries in 2015. Therefore, it is a good idea to get a head start on your competition to be in mobile search by implementing a responsive site now.
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