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Ephlux Insights Ephlux Insights is a leading industry magazine for decision makers in businesses, leadership & techn

Ephlux Insights is a leading industry magazine for decision makers in businesses, leadership & technology functions with corporate and consumer facing organizations around the world. Ephlux Insights is currently published on the web, and on digital editions on a variety of platforms.

15/08/2016
Ephlux

Ephlux

Watch our Ephlux champs IoT-enable your JD Edwards using the sensor data captured in the real-time from the construction vehicle in IoT Cloud service and business process orchestration of invoice generation using IoT Orchestrator.

28/03/2016

Ephlux

As promised, we're now ready to demo the proof of concept of our "Oracle Service Cloud for Consumer Electronics" solution integrated with "Samsung IoT Cloud". Reach out to schedule a demo or to join us in this exciting initiative.

22/07/2015

Cupcakes are the building blocks for your CX architecture.

Customers may change over the period of time – their preferences, their styles, their circumstances – nothing is permanent. So, why should your design be fixed? In today’s competitive landscape, it’s in these details that the success of an organization lies – with an integration of the complexity and accounting for all the different angles, keeping a flexible, adjustable and movable approach, organizations can attempt to satisfy all kinds and moods of customers.

More here: http://www.ephlux.com/building-blocks-of-cx

13/05/2015
Making Cross-channel experiences functional with the Oracle Sales Cloud

Making Cross-channel experiences functional with the Oracle Sales Cloud

A friend of mine, Kathy, recently told me her story of an experience she’d never forget. Soon enough, I realized it was not really a memorable one – instead an experience she never wishes to have again. As a customer, I would hate to go through such a disconnected experience.

25/01/2015
Achieving Retail Conversions with Complimentary Insights

Selling TROJAN condoms in the baby food aisle?

Data mining meets shopper marketing.

In the consumer good industry, your best bet is to be contextually relevant and meet the customer half way. I like cross selling like anyone else, but complimentary sales strategies are doubly effe...

10/12/2014
The Road to Happiness

The SECRET is out!

This comes after seeing waves of posts on my timelines that silently scream for attention. Most appear to be those unhappy with their jobs. But perhaps they are simply discontent with non-work

05/12/2014
Digital Takes 25% of Indian TV Spend

Digital Takes 25% of Indian TV Spend

Getting straight to the point, the internet generation (more of a psychographic than demo) has ADHD. And they can multitask. To think your ad is engaging them during commercial breaks on their shows

28/11/2014
CMO's Crash Course on the Sharing Economy

The best guide out there on the new business model.

According to new analysis from PwC, "Total revenues for the five most prominent sharing economy sectors ... could rise to around £9 billion in the UK by 2025, up from just £0.5 billion today."This,

24/11/2014
The Sharing Economy: Where We Go From Here

The "what's mine is yours" generation is here. Say NO to greed.

The above is a report compiled by Leo Burnett aimed at uncovering the unspoken realities of the American sharing economy. Visit humansbeing.leoburnett.com for …

20/11/2014
The Grand Coalition of Marketing and HR

Its time to seriously re-examine this powerful marketing tool.

BCG’s Antonella Mei-Pochtler and Rainer Strack explain how to unite marketing and HR in order to make “one branding” a reality.

20/11/2014

Ephlux Insights is launching an industry specific publication in the fashion, textile and apparel space.

Our academic partner is University of Arts (London) and Polimoda (Paris).

We're seeking out small, medium and large scale success stories from fashion, apparel & textile businesses that achieved target sales/engagement goals using social, mobile, eCommerce and digital tools.

Reach us on [email protected] to make introductions to clients, friends and colleagues that come to mind.

Thanks :)

19/11/2014

Amazon Kindle turns 7 today!

19/11/2014
7P's interview - Ephlux Insights with Toni Keskinen (of Future CMO)

Our exclusive interview with the man behind the Seven P's of Marketing!

Here's my interview with Mr Babar Khan Javed about the backround of my thinking that led to re-creation of Marketing's 7P's published in ADMAP November 2014 Further reading: Marketing's 7P's publis...

13/11/2014

quote from 'Reputation is what you do. Not what you say. What you say about what you do m…

13/11/2014

: "In business the pressures are tactical but the response has to be strategic." Says Alastair Campbell Tony Blair's right hand man http://t.co/b9ls3GTYsl

12/11/2014
Nike Pro Combat: From Struggling to #1 in China

Another insights driven success story from Nike.

In 1986, Nike introduced the category of Cross Training with the "Bo Knows" campaign and it was wildly successful. When new market entrants like Under Armour threatened that holding, Nike sought a ...

12/11/2014

: 5 trends to look for in marketing 2015 globalisation, centricity, saturated & unsaturated data, training & technology

12/11/2014

Minutes to reveal the 2015 marketing trends

12/11/2014

The show goes on

12/11/2014

"Community focused content is the key for Instagram advertising " Instagram creative lead

12/11/2014

Why CMOs and CFOs need to talk the same language

12/11/2014

We're covering Econsultancy's "Festival of Marketing" in London this week.

Follow our correspondent on Twitter:

12/11/2014

We're at Econsultancy's Festival of Marketing in London, attending a session with Sir Bradley Wiggins about winning & strategy.

12/11/2014
Paul Dyson

Stay tuned for the exclusive interview next week !

Founder Contact Paul Paul founded Data2Decisions in 2001 after working at Millward Brown, where he set up the econometric modelling unit, and Mindshare, where he oversaw the Advanced Techniques Group globally. Paul's strength lies in the application of modelling outputs to solve business issues. He…

11/11/2014

We're in London this week for and catching up with the .. Ping if you are around!

22/10/2014
Engineering Entrepreneurship Among Global Business Leaders | A Billion Plus Change

Our CEO's pro bono contributions to educating aspiring entrepreneurs has been recognized by Points of Light.

Nations are emerging. Wage gaps are shortening. Opportunities are growing. But the lack of academic-corporate collaboration means that graduates from all corners have low or no exposure to real market dynamics, problems and solution tools. While the majority complains, a minority sets out to bring c…

17/10/2014
Staying competitive in the smart wristband market

The market for smart technology wristbands and other wearables in Hong Kong is likely to grow as consumers become increasingly health-conscious, representatives from two US tech firms have forecast.

An increasing number of big-name brands such as Sony, Samsung and Apple are entering the smart wearables market in Hong Kong. Is the market saturated and how should smaller brands compete with the big boys using marketing?

14/10/2014
Why Uber's Surge Pricing Doesn't Suck

Our founder shares his EMEA client's perspectives on the Uber experience.

Two men come into a store to buy a suit. They look at the clothing, decide the price is fair, but the clerk tells them that since there are two of them, surge pricing is in effect, and the suits cost

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