Franchise Industry Insights | FRANX
The FRANX team discusses top of mind industry topics. Join in the conversation below.
Franchise Roundtable | What's on your mind
Join in the conversation by leaving comments throughout this chat.
Franchisee Lawsuits, What Causes Them
How to avoid litigation as a franchisee and franchisor.
Meet the Zor | Happy Cat Hotel | Chris Raimo
Meet Chris Raimo (linkedin.com/in/chris-raimo-75b17a1b), Founder of Happy Cat Hotel.
What is Happy Cat Hotel?
A Happy Cat Hotel & Spa Franchise is a premier, world class care facility designed and engineered exclusively for cats. Happy Cat Hotels and Spas are boutiques – that is quiet, serene environments that allow you every opportunity to immerse yourself in a highly successful niche WHILE growing a successful business along the way. And if you're a cat lover, well that's just a bonus!
Learn more about Happy Cat Hotel: https://happycatfranchising.com/franchising/
#franchising #franchiseopportunity #pets
Meet the Zor | Shuckin' Shack Oyster Bar | Jonathan Weathington
Meet Jonathan Weathington (linkedin.com/in/jweathington), CEO of Shuckin' Shack Oyster Bar.
What is Shuckin' Shack Oyster Bar ?
Once upon a time, way back in 2007, Shuckin’ Shack co-Founders Matt Piccinin and Sean Cook had a craving for fresh oysters. Living in the sleepy coastal town of Carolina Beach, North Carolina, they figured it shouldn’t be too hard to find an oyster bar, right? WRONG.
Realizing they’d stumbled onto an unmet need in their local restaurant and bar scenes, Matt and Sean hatched a plan to open their own fresh oyster bar and seafood restaurant. Through cases of beer and plans scrawled on napkins, the pair’s dream materialized as a 900-square-foot monument to domestic seafood, cold beer, and laid-back fun for the locals who would flock to it upon opening.
Shuckin’ Shack was an instant hit with the locals, but things didn’t really get cooking until Jonathan Weathington joined the crew in 2014, quickly becoming the CEO and getting the bar and grill off the ground as a franchise ownership opportunity.
Our first sports bar franchise location opened in Summerville, SC in 2015, and we haven’t looked back since! We’re now extending bar franchise opportunities to damn cool people who want to help us take this thing across the country.
Learn more about Shuckin' Shack Oyster Bar: https://shuckinshackfranchise.com/
#franchising #franchiseopportunity #restaurant #seafood
International Franchise Association Convention | How Suppliers Can Win
How should a franchise supplier go about winning business at IFA 2024?
Meet the Zor | Pigtails & Crewcuts CEO Wade Brannon
When Wade Brannon’s children visited Pigtails & Crewcuts, they immediately fell in love. Brannon had retired from a successful career in the franchise industry a few years before so he could spend more time with his family, but saw great potential for the concept to grow with the increasing demand for services that cater to families with young children. He also saw it as a great opportunity to create a business that would allow its franchisees the family time that seemed to be missing from many existing opportunities, and knew there would be owners who desired the same thing. Brannon was ready to head back to work in the franchise industry, and as fate would have it, the original owner of Pigtails & Crewcuts was ready to sell the salon.
Coffee & Analytics, 2 pm EST Fri, Jan. 12 The Value & Use of Franchise PR + How Candidates Use Media
A long time ago, I shifted my viewpoint on the value of franchise PR. Part of the reason for the shift was the changing climate of how buyers found franchises and worked through the process. This month, I thought there would be value in giving you two things: Information on using PR and the value of franchise PR; and data on how candidates use media.
First, PR.
When we started No Limit Agency (now Mainland), we pitched PR services just like every other agency – as franchise lead generation. To some extent, it was. At that point (2008), the candidate had only a few useful tools for covering franchises: Portals, shows and buzz.
Oftentimes, we would book a media placement and leads would come in. We were capturing candidates at the right time – meaning, they were ready to fill out the form (you have heard me say 6.4 months to that point today). They didn’t have the tools or the resources to deeply study opportunities, nor super resources like the franchise broker networks. They simply relied on buzz and search.
But things have changed.
Now, there are tremendous amounts of tools – including what I would call the most important tool – the franchise website.
While I pitch PR as lead awareness versus lead generation, there are a few key things to note:
1) Consistency is King: We aligned PR with leads. Weeks we got PR, leads went up. Weeks we didn’t, leads went down.
2) People > Brand: Stories that highlight a new store opening does not excite the candidate. Stories about people and life stories do.
3) Great Unit Level Performance Still Drives Leads: We have a client that is crushing it in sales. Thus, when we get PR, they get quality leads. The pathway to qualified leads is so much easier when you have a performing business.
4) Win Your Milestones: Signing, opening, first year, scale. All should have news that hits press wires, media, social channels, digital ads, your website, your lead database and your customers.
PR should be in your mix, but sh
Franchise Leads: How do I find them?
What are the best tactics to use to find leads in 2024.
Guide to Buying a Franchise: Before You Sign the Franchise Agreement
The franchisor’s disclosures may change between the time you receive the FDD and the time you sign the franchise agreement. For example, the franchisor may have updated its FDD each calendar quarter and must update the FDD after its fiscal year ends. You have the right to ask for a copy of any updated information before you sign the franchise agreement. An updated FDD may reveal new lawsuits were filed by or against the franchisor, changes in the franchisor’s management or training teams, more current financial performance data or other useful information.
Top Franchise Segments to Buy in 2024
Are you ready to venture into franchise ownership? The team discusses what are the top franchises to buy in 2024.
Guide to Buying a Franchise: Evaluating Potential Earnings
Evaluating Potential Earnings
You may want to know how much money you can make if you invest in a particular franchise. A franchisor isn’t required to disclose information about potential income or sales. If it does, the law requires it to have a reasonable basis for the claim when it’s made and to include the claim in Item 19 of the FDD. If a franchisor makes a claim that has a reasonable basis, the FDD also must disclose:
the source and limitations of data that support the claim
any important assumptions on which the claim is based
Be sure to ask the franchisor for written substantiation that supports the claim. The franchisor is required to provide substantiation if you ask. An accountant can help you determine whether the claims are reasonable, and if they apply to how you plan to operate your business.
A Consumer’s Guide to Buying a Franchise | The Franchise Disclosure Document
Before you invest in any franchise, get a copy of the franchisor’s Franchise Disclosure Document (FDD). Under the Franchise Rule enforced by the FTC, you must receive the document at least 14 days before you are asked to sign any contract or pay any money to the franchisor or an affiliate of the franchisor. You have the right to ask for — and get — a copy of the FDD once the franchisor has received your application and agreed to consider it. Indeed, you may want to get a copy of the franchisor’s FDD before you spend any money to investigate the franchise offering. The franchisor may give you a copy of its FDD on paper, via email, through a web page or on a disc. The cover of the FDD must provide information about the available formats. Make sure you have a copy of the FDD in a format that is convenient for you, and keep a copy for reference.
Read each of the 23 numbered “Items” in the FDD. Don’t be shy about asking for explanations, clarifications and answers to your questions before you invest.
Meet the Zor | Best Option Restoration | Nick-Anthony Zamucen
Meet Nick-Anthony Zamucen (linkedin.com/in/nickanthonyzamucen), CEO of Best Option Restoration.
What is Best Option Restoration?
Right now is an opportune time to own a restoration franchise business. The fire and water damage restoration industry is predicted to continue growing for at least the next 5-10 years, and now is a perfect time to open your own franchise. Best Option Restoration offers a unique opportunity for entrepreneurs in the water and fire damage restoration industry. We are presently expanding into markets across the US and in search of the right candidates to join our water restoration franchise.
Learn more about Best Option Restoration: https://www.borestoration.com/water-damage-restoration-franchise/
#franchising #franchiseopportunity #restoration
How to Select a Franchise, What You Need to Know
Purchasing a franchise is like any other investment: it comes with risk. When you consider a particular franchise, think about demand for the products or services it offers, whether competitors offer similar products or services, the level of support you will receive and the franchisor’s reputation.
Meet the Zee | Beau Green
Beau Green | Right at Home South
Meet the Zor | Paris Baguette | Eric Lavinder
Meet Eric Lavinder (linkedin.com/in/eric-lavinder-b8217627), Chief Development Officer of Paris Baguette.
What is Paris Baguette?
Paris Baguette is a bakery café franchise with more than 4,000 units across the globe. The global brand first franchised in the U.S. in 2015 and has since established nearly 150 locations in markets across the country, making it one of the premier franchise opportunities in its category. Paris Baguette’s primary mission, executed every day by its expert staff of bakers, cakers and baristas, is to share moments of joy with guests and help guests share moments of joy with their friends and family by providing world-class cakes, pastries, coffees, breads and other French-inspired bakery café fare.
Learn more about Paris Baguette: https://ownaparisbaguette.com/
#franchising #franchiseopportunity #food #beverage
Meet the Zor | Accelerated Waste Solutions | Fred & Sherrod
Meet Fred Tomlin, Jr, CEO (linkedin.com/in/fredtomlinjr) & Sherrod Hunter, President & COO (linkedin.com/in/sherrod-hunter-b0907532) of Accelerated Waste Solutions.
What is Accelerated Waste Solutions?
Accelerated Waste Solutions franchise is one of the nation’s premier brands in valet trash pickup and junk removal services. Founded during the Great Recession in 2008 by two first-time entrepreneurs, AWS has grown to service over 20,000+ apartment complexes in over 20 states. The reason for our growth is simple: 1) valet trash is one of the most in-demand services in apartment complexes, 2) AWS is committed to providing the best customer service in an industry that sorely needs it, and 3) AWS has developed a business model that is scalable and sticky, as our customers contract with us once, but pay us for years, leading to lucrative, long-term relationships.
After more than a decade flourishing in business, AWS is now opening our doors to franchising for the first time. Now entrepreneurs have access to a business opportunity that is in demand from coast to coast, faces little competition, and offers unlimited profit potential. The best part You will have access to a visionary executive team who have built this business from the ground up and know exactly what it takes to run and grow a profitable valet trash and junk removal business.
We’ve decided to franchise because we don’t want to be selfish with our success, says Fred Tomlin, CEO and co-founder of AWS. We want to help as many entrepreneurs thrive in this business as we possibly can because the sky’s the limit as to how well you can do or how big your business can get. The demand for our services is growing every day in every market across the country, and we’ve proven that our success is replicable in over 20 states. Now we want to take what we’ve learned and share our business model with passionate entrepreneurs who are ready to get after it and take their future into their own hands. You won’
Meet the Zor | Grégoire Franchise | Grégoire Jacquet
Meet Grégoire Jacquet (linkedin.com/in/grégoire-jacquet-7a46ba), Chef and Founder of Grégoire.
What is Grégoire?
French-trained chef Grégoire Jacquet had a vision of a local restaurant offering quality fine dining-style food with the convenience of a quick carry-out experience. In 2002, Grégoire opened its doors as the first fine-fast-casual restaurant concept that serves gourmet sandwich and salad dishes, its famous potato puffs and scratch daily fresh-made french fries, all served in a custom-designed take out box. After two decades of serving the local Berkley, CA community, Grégoire has launched franchising opportunities in the Greater Bay Area.
Learn more about Grégoire: https://gfranchise.com/
#franchising #franchiseopportunity #fastcasual
Guide to Buying a Franchise: Finding the Right Opportunity
There are many ways other than franchisors’ websites to find information about franchise opportunities, including visiting local franchised outlets, looking at franchise handbooks, attending franchise expositions and working with franchise brokers.
