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SYNC PR Agency

SYNC empowers businesses to scale through PR and content. As a leading PR agency in Southeast Asia th

29/01/2025

🐍 蛇年快乐 🌟

The SYNC team wishes you and your loved ones abundance, health, and happiness this Chinese New Year 🧧🎉

万事如意，蛇年大吉！

24/01/2025

🎯 Microtrends are reshaping Singapore’s retail scene in the quirkiest ways! From a viral baby pygmy hippo 🦛 to furry collectibles 🧸, these trends reveal the ever-evolving consumer behaviour. 🛍️ Meltwater’s deep dive into billions of data points uncovers the microtrends that defined 2024!

01/01/2025

🎉 With love from the SYNC team, here's wishing everyone a Happy New Year!

May your year be filled with endless joy, new opportunities, and unforgettable memories 💙

31/12/2024

🎉 With the end of 2024 upon us, it's time to look back on our efforts together for our clients, and strive for a better 2025! Thank you to everyone who has been a part of our SYNC journey, and we look forward to creating more value together ✨🎇

What's your 2025 resolution? Let us know below!

30/12/2024

In Southeast Asia, communication thrives on cultural nuances—but traditional feedback tools often fall short 🗣️ Enter Hearback, the real-time feedback platform transforming how businesses understand customer and employee sentiment 👂🌟 We caught up with Violet Yeo, co-founder of Cloudsquire, the company that developed Hearback, to explore how AI is revolutionising feedback capture. Curious to learn more about Hearback? Read the Tech Collective interview here: https://buff.ly/41VADGe

Are you creating a tool that can disrupt the market? We can help kickstart your PR journey and share that news with the right media. Drop us an email at [email protected] today!

27/12/2024

🌱 The automotive industry is steering towards a greener future, but balancing sustainability, quality, and affordability is no easy drive. iMotorbike’s co-founder and CEO, Gil Carmo, shares insights on navigating consumer expectations and net-zero ambitions in a rapidly evolving market. Curious how Malaysia's auto industry is embracing this shift? 🚗💨 Read more in TheSun Daily's article here: https://buff.ly/3ByaxhW

Do you have industry insights to share for the future, but struggle to get your voice out? We can help steer you to the right media. Reach out to us at [email protected] and we can grow your thought leadership through PR today.

25/12/2024

With the holiday spirit in, the team at SYNC wishes you all a Merry Christmas! Enjoy this festive period with your family, friends and loved ones.

23/12/2024

The logistics game in Southeast Asia is changing faster than ever 🚛✨ With urbanisation booming, e-commerce thriving, and consumer demands rising, businesses in the region face both exciting opportunities and unique challenges. How can startups navigate this dynamic landscape? We hear more insights from EasyParcel founder, Clarence Leong, in this Tech Collective Southeast Asia article: https://buff.ly/49Nswxr 🌏

Do you have insights about your industry to share? We can help you on your thought leadership journey. Drop us an email at [email protected] to find out more!

20/12/2024

A groundbreaking MoU between Australia's Monash University and India's Apollo Hospitals is setting new benchmarks for cross-border collaboration. This partnership offers Monash IT students hands-on exposure to healthcare tech, while Apollo professionals will participate in enriching educational programs— all driving innovation in digital health.

Professor Chris Bain from Monash University aptly describes it as a "huge opportunity" that bridges two nations' expertise to transform the future of healthcare.

Curious about the details? Dive into the full story on The Hindu: https://buff.ly/4iKLXuX

💡 Want to make headlines with your business stories? We’re here to help. Drop us an email at [email protected] and let us guide your narrative to the right media.

18/12/2024

Want your startup to shine online? 🌟 SEO is your secret weapon for driving traffic and boosting visibility, but mastering it takes the right strategy. From proven techniques to the latest trends, there’s plenty to explore to maximise your SEO game. Ready to level up? Read our blog article for expert tips: https://buff.ly/3ZVxNQa 🚀

$From retrenchment to revenue — Cassandra Ong from OtterHalf shares how she turned a career setback into a thriving fract...$

16/12/2024

From retrenchment to revenue — Cassandra Ong from OtterHalf shares how she turned a career setback into a thriving fractional marketing agency tailored for startups 💡 In Singapore's competitive startup ecosystem, she identified the gap for specialised, conversion-focused marketing and built a dream team driving 6-figure success within a year 🚀 Read her inspiring journey and insights in this article: https://buff.ly/4iE7m8N

What's your business journey? What's your industry insights? We're here to help amplify your branding further with PR. Get in touch with us at [email protected] to unlock that potential today.

13/12/2024

How can startups attract top Gen Z talent while keeping productivity high? 🤔 Celine Ting from OpenAcademy dives into actionable strategies and challenges for companies and Gen Zs to reflect on bringing out their unique value at the workplace 🌟 Ready to level up your workforce or your career? Watch Astro Awani's interview with Celine here: https://buff.ly/4g5d2Hg 🚀

Want to share your industry insights with the right media, but not sure how? Reach out to us at [email protected] and kickstart your PR journey today

11/12/2024

Social media is rewriting the PR rulebook 📖✨ With audiences now turning to platforms and influencers for news and brand picks, traditional PR strategies are getting a major shake-up. Is it time to rethink the way PR works in the digital age? 🤔

Read our blog article and explore how social media is becoming PR’s new playground here: https://buff.ly/3OKxxNr

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09/12/2024

Frozen meals may sometimes get a bad rep, but Meals in Minutes is here to change that. By offering convenient, nutritious options, they’re helping busy individuals ditch unhealthy takeout habits while supporting F&B businesses with efficient solutions🍽️ How can frozen, ready-to-eat meals shape how we consume nutrition when living busy lives? Read the article from The Edge Malaysia here to find out more: https://buff.ly/41lEJXN 🚀

Do you have a business model that can revolutionise the industry? We've got the know-how to get your brand story out there. Drop us a message at [email protected]

06/12/2024

Shaping positive behaviour is a vital part of education, and innovative tools like StudentQR are making it easier than ever. 🎓✨ This smart name tag uses QR codes to streamline classroom management—helping teachers track attendance, monitor behaviour with a points system, and engage parents by providing real-time updates on their child’s progress. 🚀📱

Developed by Syed Huzaifah Syed Omar, founder of MyFuturity Global ( a startup under Cradle), StudentQR builds on his expertise in integrating technology into schools since 2014. This app is revolutionising student development in classrooms! 🌟

Read the full story on The Edge Malaysia here: https://buff.ly/3D2l5WE

Looking to elevate your brand with impactful PR? Let’s talk: [email protected] 💼

04/12/2024

Stepping into a media interview for the first time can feel like navigating uncharted territory. Whether you’re an entrepreneur looking to boost your company’s visibility or a professional trying to build your personal brand, handling media questions with confidence is key. It’s not just about answering questions—it’s about shaping your message, controlling the narrative, and making a lasting impression. Mastering this skill is crucial if you want to leverage media opportunities to their full potential

Want to learn more about mastering media interviews? Click the link here to read the full article:https://buff.ly/3Vgqikb

Interested in using PR to enhance your business? Contact us at [email protected] today

02/12/2024

Exciting times for education in Southeast Asia! 🎓✨ The inaugural Temasek Foundation Education Challenge: Empowering Teachers through EdTech, co-organised by our client EduSpaze, brought together innovative minds at EduTech Asia. With over 250 applicants from 60 countries, this incredible event showcased game-changing technologies designed to tackle the region’s biggest education challenges. 🌏💡

Proud to support EduSpaze as they drive impactful solutions in the edtech space! 🚀

To learn more about the competition and key winners, read the coverage on KrASIA here: https://buff.ly/4exgXva

Interested in leveraging PR to enhance your business? Contact us at [email protected] today

29/11/2024

Monash University launched the *Monash India Plan* to strengthen educational and research collaborations between India and Australia. The announcement was made by Vice-Chancellor Sharon Pickering and Deputy Vice-Chancellor Craig Jeffrey during a visit by Indian Minister of Education Shri Dharmendra Pradhan and Australia’s Education Minister Jason Clare. The plan outlines Monash University's vision to play a pivotal role in the Indo-Pacific region, enhancing its engagement with India to address global challenges and influence future growth in both countries. The initiative focuses on fostering deeper academic ties and advancing research, innovation, and cultural exchange.

For more details, you can read the full story on siliconindia here: https://buff.ly/4i39pTw.

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Videos

SYNC CNY 2025

🐍 蛇年快乐 🌟 The SYNC team wishes you and your loved ones abundance, health, and happiness this Chinese New Year 🧧🎉 万事如意，蛇年大吉！ #YearOfTheSnake #LunarNewYear #CNY2025 #NewYear

Chinese New Year is just days away! 🐍 In Part 2 of our CNY series, we explore how Malaysians might celebrate the Year of the Snake—with a creative twist from #GenAI. What do you think these festivities could look like? 🎉 #CNY2025 #YearOfTheSnake #GenerativeAI #Malaysia

Meltwater 2024 report.mp4

Less than a week to go until Chinese New Year 🐍✨ In Part 1 of our CNY series, let’s see how Singaporeans might celebrate... with some surprising ideas from #AI magic 🤭 #CNY2025 #YearOfTheSnake #Singapore #CreativeAI

Here’s our take on how impactful is influencer marketing and how to go about it. Tell us what you think in the comments below. #InfluencerMarketing #Brands #SYNCPR

🍢 RM24.90 for three sticks of satay - fair pricing or a big rip-off? Actor Mark Adam's controversial Satay Bhalut dish has sparked public backlash over its price. We're here with our take on the situation! What do you think 🤔 Is it worth the price for a food festival? Share your thoughts below—are you Team Worth It or Team Overpriced? #SatayBhalut #MarkAdam #FoodFestival #Malaysia

The Honey scandal has sparked a fiery debate: Are content creators exploiting their audiences, or is Honey to blame for misleading promises? We break it down and expose the truth behind the chaos. Who’s REALLY at fault? :thinking_face: Watch now and join the conversation! #influencermarketing #scam #honey

Are you confused about the difference between thought leaders and B2B influencers? 🤔 Here’s the breakdown: influencers drive products/services, while thought leaders champion ideas that transform industries. Whether you’re building your thought leadership presence or finding the perfect B2B influencer, this video will help you navigate your next steps. #B2BMarketing #ThoughtLeadership #InfluencerStrategy #SingaporeBusiness #PRTips

B2B influencer marketing involves partnering with industry experts and thought leaders to promote products, services, and brand messaging. Their credibility and expertise help them connect with and influence business decision-makers more effectively than a brand alone. Let’s find out more #B2B #influencers

(chro) sync 24 new yr special.mov

Are women more likely to be influenced by influencers? Or is it something that affects everyone regardless? What product or service did you buy because of an influencer? Let us know in the comments below! #influencers #syncpr

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Why we started SYNC

SYNC was born out of need and to fill a gap in the market. Since its inception in 2018, SYNC has built a portfolio of over 100 startups and counting.

Using public relations and content, we have helped our clients scale their business through brand awareness, investor relations, inbound lead generation and stakeholder management. Our success is built on an open and transparent process that removes the unnecessary aspects of our industry to free up our consultants to provide great strategic value and focus on ex*****on.

We are moving the industry in a new direction and providing the best option for startups looking to scale their business.