Thinkwell

Thinkwell After 23 years, Thinkwell is now TAIT! We are the global leader in live and location-based experiences. It all starts with an idea.

You’re a client with a vision, a problem, a need, a goal. We start by working with you to discover your project parameters: you may have a site, might own or license an intellectual property, or have a goal to attract a certain demographic or fulfill an educational criteria. You might simply have a vision to build something great. With your goals in mind, we plan a strategic road map for your proj

ect. It’s not just about coming up with a big idea. It’s understanding how that idea will service your project parameters, and coming up with an idea that can actually be built. We partner with you to find out what will make your brand and your vision grow.

29/07/2024

We are excited to share that after 23 years, Thinkwell is now TAIT! Expanding TAIT’s core capabilities in guest experience and beyond is yet another step in TAIT’s evolution as a global technology-driven storytelling company. Together we are creating culture-defining moments for global audiences across brand, live, placemaking, and location-based experience markets.

Join us as we explore impossible in this next chapter as TAIT! Learn more https://www.taittowers.com/thinkwell?utm_source=social&utm_medium=post&utm_campaign=TW+Retirement

Exciting news from TAIT and VAI Resort! 🎉 Incredible live performance venue coming 2025 🎤
25/06/2024

Exciting news from TAIT and VAI Resort! 🎉 Incredible live performance venue coming 2025 🎤

🎉 Exciting news from the 2024 Telly Awards 🎉 We are honored to celebrate two wins in the Immersive category! Huge congra...
21/06/2024

🎉 Exciting news from the 2024 Telly Awards 🎉 We are honored to celebrate two wins in the Immersive category! Huge congratulations to our amazing team and partners at Warner Bros. Studio Tour Tokyo - The Making of Harry Potter and the U.S. Marshals Museum for their incredible work and well-deserved recognition. 🏆

14/06/2024

Universal Orlando tonight debuted its newest nighttime spectacular, CineSational: A Symphony Spectacular. As the name implies, this is a love letter to the sweeping, symphonic musical scores of Universal's movies. But it's much more than an aural performance. CineSational fills your vision with almo...

11/06/2024
Shout out to Principal Jason McManus on this exciting feature! 🙌
13/05/2024

Shout out to Principal Jason McManus on this exciting feature! 🙌

We could not be more excited to see our very own Principal and SME, Jason McManus, join HISTORY ’s “How Disney Built America” to discuss Walt Disney’s legacy and the industry alongside other themed entertainment friends 👏 Catch the show airing on Sundays! 📺

See you there! 👋
06/05/2024

See you there! 👋

Big congrats to our friends and partners at Universal Orlando Resort on this exciting announcement! 👏
30/04/2024

Big congrats to our friends and partners at Universal Orlando Resort on this exciting announcement! 👏

26/04/2024

Britain's Harry Potter movie tour has generated more than $1 billion of revenue since it opened 12 years ago according to its latest financial statements which show that sales doubled to a record $184.4 million (£149.1 million) in 2022 as the end of pandemic restrictions cast a powerful spell on th...

Amazing to see Warner Bros. Studio Tour Tokyo in Forbes today! We’re proud to have been a part of this incredible attrac...
22/04/2024

Amazing to see Warner Bros. Studio Tour Tokyo in Forbes today! We’re proud to have been a part of this incredible attraction! 🎉 https://bit.ly/4a49xNL

https://bit.ly/4a49xNL

Warner Bros. Discovery has revealed that it spent more than $114.9 million (£92.9 million) on its latest attraction themed to the boy wizard Harry Potter.

Wishing you all a memorable and joyous Eid filled with love and laughter. Eid Mubarak✨ نهنئكم بحلول  #عيدـالفطر المبارك ...
09/04/2024

Wishing you all a memorable and joyous Eid filled with love and laughter. Eid Mubarak✨ نهنئكم بحلول #عيدـالفطر المبارك كل عام وأنتم بخير..نتمنى لكم عيداً مليئاً بالفرح والسعادة✨

We are excited to be celebrating a Platinum win at this year’s Muse Creative Awards for the ワーナー ブラザース スタジオツアー東京 - The M...
19/03/2024

We are excited to be celebrating a Platinum win at this year’s Muse Creative Awards for the ワーナー ブラザース スタジオツアー東京 - The Making of Harry Potter! 🎉 Congratulations to our global teams and partners at Warner Bros. on this well-deserved honor, and cheers to all of this year’s MUSE Awards winners! 🏆👏

15/03/2024

We are thrilled to join our partners, friends, and colleagues this week to celebrate industry excellence at Themed Entertainment Association INSPIRE and the 30th Annual Thea Awards Gala! It’s been incredibly special to recognize SeaWorld Yas Island, Abu Dhabi, for winning this year’s Thea Award for Outstanding Achievement, Indoor Marine Park. Huge congrats to all of the global teams that brought this park to life along with all of this year’s Thea winners! 🏆 🎉

Another stellar spotlight highlighting our very own Principal Emilie F. Grenier 👏
14/03/2024

Another stellar spotlight highlighting our very own Principal Emilie F. Grenier 👏

Émilie F. Grenier’s philosophy extends beyond the spectacle, advocating for the elevation of everyday experiences.

Raising the flag high, happy   to our friends in Saudi Arabia🇸🇦 نحتفل ونبارك لأخواننا في المملكة العربية السعودية بـ  . ...
11/03/2024

Raising the flag high, happy to our friends in Saudi Arabia🇸🇦 نحتفل ونبارك لأخواننا في المملكة العربية السعودية بـ . رمز الفخر والاعتزاز🇸🇦

We wish you and your loved ones a blessed and prosperous Ramadan 🌙 بمناسبة حلول شهر رمضان المبارك نتمنى لكم دوام الصحة و...
10/03/2024

We wish you and your loved ones a blessed and prosperous Ramadan 🌙 بمناسبة حلول شهر رمضان المبارك نتمنى لكم دوام الصحة والعافية.. أعاده الله علينا وعليكم بالخير والبركات 🌙

We are thrilled to see TAIT's very first Affinity Network, WAVES, Women's Alliance for Visibility Empowerment and Succes...
08/03/2024

We are thrilled to see TAIT's very first Affinity Network, WAVES, Women's Alliance for Visibility Empowerment and Success launched and in time for International Women's Day. This affinity network will empower, develop, and elevate the women of TAIT by providing community and connections in support of the global company’s success 🙌

In honor of International Women's Day, we want to highlight our first Affinity Network, WAVES, Women's Alliance for Visibility Empowerment and Success. WAVES mission is to empower, develop, and elevate the women of TAIT by providing community and connections in support of the global company’s success 🚺🤝

26/02/2024

Our team is expanding! Congrats to Martin for joining the 🙌🎉

Congratulations to our team and the WWE on the grand opening of their first ever physical attraction, the WWE Experience...
20/02/2024

Congratulations to our team and the WWE on the grand opening of their first ever physical attraction, the WWE Experience in 🎉 This is also our first physical attraction in KSA! We could not be more excited to be part of this monumental project for the region!

Lance Hart counts down the 21 top new themed attractions for 2024, including Tiana's Bayou Adventure, Mattel Adventure Park and more.

WWE's first ever permanent attraction, the WWE Experience, opens today in  ! Thinkwell is proud to be a part of the deve...
16/02/2024

WWE's first ever permanent attraction, the WWE Experience, opens today in ! Thinkwell is proud to be a part of the development and delivery of this fantastic project in partnership with Saudi General Entertainment Authority- GEA and Sela.
https://bit.ly/3SJgxIV

Fans have been granted another look inside the WWE Experience which will open in Riyadh's Blvd City later today. The WWE Experience is part of the latest

Opening tomorrow! 👀🔥 If you’re in   be sure to get tickets to the immersive WWE Experience 💪 https://bit.ly/48jd4H0     ...
15/02/2024

Opening tomorrow! 👀🔥 If you’re in be sure to get tickets to the immersive WWE Experience 💪 https://bit.ly/48jd4H0

Dive into WWE's immersive experience! Front-row action, unprecedented access, and unforgettable moments with wrestling legends await you. Step into the ring now!

We can’t wait for the new WWE Experience to open its doors in Riyadh on Friday 🤼🎟️ Check out this inside look with the U...
15/02/2024

We can’t wait for the new WWE Experience to open its doors in Riyadh on Friday 🤼🎟️ Check out this inside look with the Undertaker and our onsite teams and partners! https://bit.ly/49EfqkV

Congrats to all of our innovative partners and projects featured in Blooloop ’s latest technology trends piece!
14/02/2024

Congrats to all of our innovative partners and projects featured in Blooloop ’s latest technology trends piece!

Read our technology trends predictions for 2024. This year, top trends include holograms, immersive technologies, robots, and AI.

09/02/2024

We can’t wait to share more about what’s in store for the Qiddiya Gaming and Esport District. Shout out to the collaboration with Revenant and other partners to bring the vision for this cutting-edge trailer to life!

Great to see so many TAIT partners and familiar projects in the Blooloop recent piece covering the 2024 top immersive tr...
06/02/2024

Great to see so many TAIT partners and familiar projects in the Blooloop recent piece covering the 2024 top immersive trends! 🎉

Each year, operators in the business of immersive experiences pick up the pace. Read our immersive experience trends predictions for 2024.

29/01/2024

We are excited to be a part of such a dynamic and global industry-leading team. Can’t wait for what’s ahead in 2024!

24/01/2024

We couldn't be more excited for what's ahead 💚

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Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

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About us

Headquartered in Los Angeles with offices and studios in Beijing, Abu Dhabi, Montréal, and Riyadh, Thinkwell Group is a global experience design and production agency specializing in the creation and master planning of theme parks, destination resorts, major branded and intellectual property attractions, events & spectaculars, museums & exhibits, expos, and live shows around the world.

Thinkwell was founded in 2001, and our multi-disciplinary team brings years of extensive experience in strategy, planning, design, and production to location-based entertainment projects worldwide.