Gain Traction Podcast

04/09/2024

🚀 New Episode Alert! 🚀

Have you ever wondered how to scale a business WITHOUT sacrificing integrity? Tune into our latest episode featuring Seth Sands, co-CEO of Good Turn Tire & Auto!

Seth shares his secrets on "The Art of Scaling Integrity in the Tire Business." Trust us, it's a real game-changer!

Got 20 minutes? You’ve got time to gain traction! 😉

Listen Now 👇

On this episode of Gain Traction, Mike Edge welcomes Seth to discuss the intricacies of the tire and auto repair industry. They explore maintaining local brand identities, managing front and back shop operations, and the importance of customer service. Seth shares his journey from finance to the aut...

28/08/2024

🚨 New Episode Now Available! 🎧 Join us on the latest Gain Traction podcast as we dive into the dynamic world of Trail Tire with VP James O'Reilly!

Discover how a passion for building relationships fueled the growth from 6 to 63 stores! James shares insights on:

- Career journey: From golf greens to tire treads! ⛳➡️🚗
- Expansion strategies: Strategic acquisitions & partnerships 🚀
- Operational excellence: Urban vs. rural focus ⚙️🚜
- Dealer trust: Building strong, competitive-free zones 🤝

Plus, get inspired with personal growth tips featuring favorite books and movies!

Dive in now and learn how to drive your business forward with strong relationships and strategic growth!

James O'Reilly, the Vice President of Trail Tire, is a second-generation tire industry professional with 23 years of experience. With much of his career spent

21/08/2024

🚗 Ready to Drive Success in Your Auto Shop? 🚗

In the latest episode of the Gain Traction Podcast, we sit down with Craig Bruneel, founder of Bruneel Point S Tire & Auto Service, to discuss his journey from a single location to a multi-store success story.

Craig shares invaluable insights on building customer trust, the power of community, and the secrets to staying ahead in a competitive market.

Tune in to learn how Craig's dedication and innovative approach can inspire your business to shift into high gear. Whether you're just starting or looking to expand, this episode is packed with actionable advice.

🎙️ Listen now:

Craig Bruneel is the Owner of Bruneel Point S Tire & Service, which operates 13 shops across Idaho, and holds the position of Chairman of the Board of

14/08/2024

New Episode Now Available!

We’re diving into the world of automotive legacy and innovation with our latest guest, Mike Allen!

As the driving force behind Carfix, Mike has transformed a family-owned business into a forward-thinking leader in the auto repair industry.

In this episode, Mike shares:

🔧 How he’s embracing new technologies to keep the legacy alive.
🏁 The challenges and rewards of running a multi-generational business.
🚀 His vision for the future of automotive repair.

Whether you're in the auto industry or love a good story of perseverance and growth, this episode is packed with insights you won’t miss!

🎧 Tune in now and get inspired to steer your own legacy forward.

Mike Allen is the entrepreneurial owner of Carfix, a three-shop operation in Raleigh and Garner in North Carolina. Serving as the President of the Board of

08/08/2024

🚗 New Podcast Episode Alert!

Join us on the Gain Traction Podcast as we chat with E. Red, the mastermind behind "Muscle & Classics," the show that brings classic cars and muscle machines to life on screen!

In this episode, E. Red opens up about his passion for automotive storytelling, the hurdles of creating a hit show, and the drive that keeps him pushing the boundaries of automotive entertainment.

Whether you're a longtime fan of the show or love classic and muscle cars, you won't want to miss this engaging episode!

🎧 Listen now and rev up your passion for cars!

On this episode of Gain Traction, Mike Edge welcomes E. Red to discuss his journey from Savannah to TV stardom. Starting with his childhood love of cars and influenced by family traditions, he shares personal stories of multi-generational car enthusiasm and how he created Muscle and Classics, which....

06/08/2024

🌟 New Podcast Episode! 🌟

Join us on the Gain Traction Podcast as we sit down with Logan Wilks, the visionary behind Wilks Tire & Battery Service and the ITDG Tire Dealer of the Year award winner!

In this episode, Logan shares his journey in the tire business, the key to outstanding customer service, and the innovative strategies that set Wilks Tire & Battery Service apart from the competition.

Whether you want to grow your business or love a success story, you don't want to miss this episode.

🎧 Listen now and get inspired!

On this episode of Gain Traction, Logan joins host Mike Edge to discuss the poignant history of a family business forged in the aftermath of World War II, chronicling its growth from a single man's vision to a thriving operation spanning multiple states. Logan shares insights into their expansion st...

05/08/2024

Gain Traction is a proud media partner of Traction Summit 2024!

Held in Charlotte, NC, on August 13 and 14, this must-attend event brings speakers and attendees across the tire supply chain to network, hear ideas and insights, and learn about innovations, growth opportunities, and the latest trends.

To find out more, visit tractionsummit.com/traction-summit

24/07/2024

We're excited to share our newest Gain Traction Podcast episode featuring Tommy Gaynor and Chris Garman from Sun Auto Tire & Service. In it, we explore ownership, acquisitions, and mergers in the auto repair industry.

In this episode, you'll discover:

🔧 Strategies for successful mergers and acquisitions.
🔧 Tips on navigating ownership transitions.
🔧 Insights from experienced professionals in the field.

Whether you're planning to grow your business or just curious about the process, this episode has something for everyone!

👉 Listen now

On this episode of Gain Traction, Chris and Tommy join host Mike Edge to delve into the intriguing world of business acquisitions within the auto service industry. They discuss their journeys from running family-owned shops to becoming drivers of Sun Auto's dynamic expansion, helping owners navigate...

15/07/2024

We're excited to share our latest episode featuring Mike Graber, CEO of Toyo Tires, who is a true industry trailblazer! Mike's journey from his roots as a steelworker's son to leading the way in the tire industry is nothing short of inspirational.

He shares the influence of his early life and the invaluable lessons from his father, alongside the groundbreaking innovations and strategies that set him apart. Mike also reveals his approach to leadership and team management that drives success.

This episode is packed with insights and motivation for anyone looking to make their mark. 🎧✨

In this episode of Gain Traction, Mike Edge chats with Mike Graber, the President and CEO of Toyo Tires, about nurturing leadership and growing a quality-centric brand. Mike provides an insider's look into Toyo Tire’s approach to innovation, such as developing an EV tire and enhancing wet traction...

09/07/2024

We recently sat down with Joe and John Inchiostro from St. Louis Wholesale Tire. Listen to their incredible journey from a humble family business to tire industry leaders.

In this episode, you'll learn:

✅ The challenges and triumphs of running a family business
✅ Key strategies for scaling and success
✅ Insightful tips for navigating the tire industry

Don’t miss out on this engaging conversation filled with valuable insights and inspiring stories! Tune in now and gain some traction in your own ventures.

In this episode of Gain Traction, Joe and John talk with host Mike Edge about the evolution and modernization of the family tire business. They reveal how they managed to reinvent their business repeatedly to stay ahead of market trends. The cousins emphasize relationships over profits, exceptional....

01/07/2024

Recently, we had the pleasure of speaking with Steven Fafel, co-founder of AutoOps, about transforming how we schedule service appointments. Steven dives deep into the strategies and technologies that can simplify the scheduling process, making it more efficient and customer-friendly.

Take advantage of this insightful conversation that could revolutionize your approach to service appointments.

🎧 Listen now on all podcast platforms!

On this episode of Gain Traction, Mike Edge chats with Steven about putting the customer first in automotive operations. The conversation reveals how paying close attention to client behavior and leveraging smart scheduling can transform the auto service experience. Steven not only shares his compan...

24/06/2024

Join us as we dive deep into the world of marketing with auto and tire industry expert Neal Maier from Tread Partners. With Neal's invaluable insights and Tread's unique DRIVE framework, learn how to turn new leads into loyal customers.

🔍 Episode Highlights:

Effective lead generation techniques
Building lasting customer relationships
Innovative marketing strategies that work

Tune in to gain actionable insights that can help DRIVE your shop's success.

20/06/2024

We are a proud media partner of the Traction Summit, taking place in Charlotte, NC, this August 13-14, 2024. This year’s two-day conference focuses on all aspects of sustainability and how they impact the tire industry. Sessions will cover government regulations, consumer trends, scrap tires, and more.

Along with presentations from industry leaders, the event features networking breaks/receptions and the ability to rewatch presentation video recordings and speaker materials after the event.

Traction Summit is the definitive meeting place to discuss and understand future opportunities for tires, and to make the connections needed to capitalize on those prospects.

31/05/2024

From Humble Beginnings to Industry Leaders! Tune into this episode featuring Nick Fox and Vanessa Larson of Gills Point S Tire & Auto. Discover how they've scaled their operations while maintaining a tight-knit community focus.

Their story is a masterclass in leveraging local events for brand growth, including their famous soapbox derby. Don't miss these insights, which could transform your business approach and an exclusive announcement!

On this episode of Gain Traction, Mike Edge welcomes Nick and Vanessa to chat about their innovative soapbox derby event. They also discuss the recent merger between their company and Gills, finding an "implementer" to turn ideas into reality, and discuss key principles like focusing on your strengt...

23/05/2024

From One Generation to the Next in Tire Shops! Join us on the Gain Traction Podcast, where Randy O'Connor, Bobby Gillespie, Kyle Moore, and Kayla Heiar share their experiences and tips on running a generational family business.

Whether it's adapting to new technologies or keeping core values intact, find out what it takes to keep a legacy thriving. Tune in now!

On this episode of Gain Traction, Randy, Bobby, Kyle, and Kayla join host Mike Edge to discuss their experience with generational tire shops. Key lessons include navigating the transition between generations through open communication and respect, embracing fresh ideas while honoring the legacy, bui...

10/05/2024

Ready to revolutionize your business approach? Join Douglas Kershaw on the podcast as he reveals the secrets behind establishing KAL Group’s successful wholesale tire division.

Learn about the importance of a dedicated team, clear communication, and never settling for "good enough".

Douglas’s journey from interviewing NBA players Michael Jordan and Larry Bird during his sports broadcasting career to the rubber industry is not just inspiring, it’s a roadmap to success!

On this episode of Gain Traction, Mike Edge gets Douglas' thoughts on launching a new wholesale division. Douglas shares his career journey, from a start in TV reporting to pivoting into the rubber industry and eventually becoming president of a tire company. He advocates for empowering a strong, co...

03/05/2024

Meet Cody Hammer from Trusted Tire on the Gain Traction Podcast! 🎧 In this episode, Cody talks about the art of customer connections in the automotive world. From offering empathetic service to following up with a personal touch, learn how Cody makes every customer feel special.

Plus, hear about the tools and strategies that help ease customer anxiety during service experiences. Don't miss this insightful discussion!

On this episode of Gain Traction, Mike Edge talks to Cody Hammer about creating genuine customer connections through empathy, transportation services, digital inspections, and humor. Cody shares how he tailors recommendations based on driving needs, budget, and lifestyle cues. He highlights follow-u...

26/04/2024

🎉 Celebrating 50 Years of Excellence at S&S Tire with Brian Quisenberry on the Gain Traction Podcast! 🎧

Ever wondered how a family-owned business scales up without losing its personal touch? Listen as Brian Quisenberry explains how S&S Tire achieves this delicate balance.

Learn about their customer-first approach, the importance of mentorship, and what’s next for S&S Tire. Listen in now and enjoy this milestone year with heartwarming stories and key business insights.

In this episode of Gain Traction, Mike Edge discusses with Brian how S&S Tire marries big-scale service with small-scale warmth. They touch on Brian's personal growth, mentorship's impact, his passion for bass fishing, and S&S's evolution from a local shop to a regional powerhouse. Celebrating 50 ye...

19/04/2024

🏁 New Podcast Episode: "Racing Toward a Purpose" with Fred Roger and Stephen Kantarze of The Veterans Trust! 🇺🇸

Dive into an inspiring discussion on how motorsports are helping veterans transition smoothly back to civilian life.

Discover the thrilling world of racing and its profound impact on our heroes. Don't miss this episode full of energy, passion, and life-changing stories. Tune in now!

On this episode of Gain Traction, Mike Edge welcomes Fred and Stephen for a conversation about supporting veterans' transition to civilian life through motorsports. Stephen emphasizes the psychological benefits, highlighting motorsports’ role in providing purpose and self-expression for veterans. ...

15/04/2024

Stay Safe on the Road! In our latest Gain Traction Podcast episode, David Bennett from AAA shares essential tips on tire maintenance and roadside safety.

Discover how simple checks can prevent major accidents and ensure a safer journey for everyone. Tune in to learn more about ensuring your vehicle's roadworthiness with expert advice!

On this episode of Gain Traction, Mike Edge welcomes David to discuss the importance of automotive education and tire maintenance. David's journey from working at McDonald's and a gas station to becoming a Repair Systems Manager highlights the value of vocational training and hands-on experience in....

04/04/2024

🚀 New Episode Alert! 🎧 Dive into the world of empowering employees for unprecedented success with Baker Ghanim of Tire Store Service Center & oTo Solutions.

Discover how treating employees like owners can revolutionize your business. Perfect insights for business owners and managers!

On this episode of Gain Traction, Mike Edge talks with Baker about fostering a sense of ownership among employees in the tire industry. They delve into empowering managers, referencing stores by their names, and the benefits of this approach. Additionally, they discuss Baker's entrepreneurial journe...

29/03/2024

🌮➡️🔧 "From Food to Tires: Brooke Johnson's Customer Service Journey" - Discover Brooke's unique path from the food industry to becoming a pivotal figure in customer service at McMahon's Best-One Tire.

Learn how her transition brings a fresh perspective to automotive care, emphasizing honesty, growth, and customer connection.

Dive into this inspiring story on the latest episode of the Gain Traction Podcast! 🚗💡 Tune in now for an uplifting listen!

On this episode of Gain Traction, Mike Edge welcomes Brooke to reflect on her journey from novice to proficient in tire sales. They explore her honest interview, which has led to a fulfilling role at McMahon's. Brooke reflects on similarities between industries and her skills that recently led to he...

22/03/2024

🛠️🌟 "Empathy Drives Better Service" - Dive into the heart of auto repairs with Lee McWilliams on the Gain Traction Podcast.

Discover how empathy can revolutionize the service industry and make every car repair a positive experience. A conversation not to be missed! Tune in now!

On this episode of Gain Traction, Lee joins Mike Edge to discuss the crucial role of customer service in the auto repair industry. Lee emphasizes the need for empathy when dealing with customers, especially considering financial constraints and anxiety surrounding auto repairs. He shares insights on...

11/03/2024

🎙️ Join us on Gain Traction as Walter Lybeck dives into the heart of company culture! From accidental beginnings in the tire industry to fostering a familial bond within Point S Tire, he shares invaluable insights and even a few embarrassing moments. Tune in for wisdom on embracing challenges, seizing growth, and staying composed under pressure.

https://gaintractionpodcast.com/nurturing-organizational-cohesion-and-camaraderie-with-walter-lybeck/

11/01/2024

In the world of automotive marketing, there's one strategy that stands out above the rest - Reviews! 🌐

⭐ Why Reviews Matter:
They aren't just words; they're trust builders. Good reviews are the engine that propels your brand forward, making your customers the driving force behind your success.

🌈 Elevate Your Drive:
The journey isn't just about cars; it's about the stories that drive them.

05/01/2024

"🚀 **Sponsor Spotlight!
Today's episode is proudly brought to you by Tread Partners, our parent company. 🌐✨ Specializing in PPC marketing, Tread Partners offers an industry-focused approach to enhance your digital presence.**

💡 **Think you've got your PPC game on point?
Let me challenge that! Tread Partners brings a specialized touch to the table. Ever wondered if your PPC budget could be working harder for you? Now's your chance to find out with a comprehensive audit!**

💰 **Discover the Hidden Potential:**
Tread Partners uncovered wasted spending, saving clients tens of thousands monthly with insightful Google audits. Even successful shops found room for improvement. Imagine spending less and achieving more!

🔍 **Get Your Audit Today:**
Don't miss out on optimizing your PPC strategy. Head to treadpartners.com for your outside assessment. Let's make every dollar count! 💸

🎙️ **Meet Our Guest - Hunt Demarest:**
Joining us today is Hunt Demarest, Senior Accountant at Paar, Melis & Associates. 📊 Specializing in automotive repair shops, Hunt is also the host of the By the Numbers Podcast. Welcome to the Gain Traction Podcast, Hunt! 🎉

01/01/2024

Rev up your New Year with inspiration! 🎉

Kickstart 2024 on The Gain Traction Podcast, where top automotive entrepreneurs and experts share the untold stories of their business journey. 🚗✨ Tune in for insights, triumphs, and expert advice that will fuel your passion for success. Find our latest episode on your favorite platform, hit play, and subscribe to turn your resolutions into reality. Let's make this year the ride of a lifetime! 🎙️🔧

13/12/2023

Zooming into success like... 🏎️💨 It's time for the Gain Traction Podcast Meme of the Week!

Buckle up and join the ride to inspiration and growth. 🚀