Sage & Soul Creative

15/12/2023

Are you, or someone you know, starting a business in 2024?

I have something VERY exciting in the works for brand new businesses who want:
👉a professional looking brand with some strategy behind it
👉without the hefty price tag 🤑

I haven't even launched the product officially yet, and I have already had one very happy client with her results. 🙌

Here's what she had to say:

"Let me first say that the logos and brand board are AMAZING. I had such a difficult time with that questionnaire and truly struggled between the two archetypes, so I absolutely love that you pulled the two I was torn between and merged them into one. I love the colors, the tiny nod to Americana but in a more modern and bold way, the book details, and the woman with the heels! I see so much of myself in some of the smallest details, and I love how eye-catching it is."

If you want to know more, comment "BRANDING" below and I will fill you in!

30/11/2023

Your dream clients aren't elusive 🔍 specters; they're real, they're out there, and they're eagerly waiting for that unique ✨sparkle✨ only you can bring! It's not just about finding them; it's about being found by them. How? Through the magnetic power of your brand! 🧲

Your brand isn't just a logo or a color scheme; it's the beacon that lights the path for your dream clients. It's the embodiment of your values, your mission, and the promise of what you offer. It's YOU, authentically and unapologetically.

So, take a moment. Picture those dream clients. Imagine the impact you'll make on their lives. Now, ask yourself: Does my brand truly reflect the magic I bring to the table? Does it shout out to them, "Here I am! And I'm exactly what you've been searching for"? 🎯

Embrace the power of your brand, fine-tune its melody, and watch as your dream clients flock to the symphony only you can conduct! They're waiting for your unique tune to resonate with their souls. Show up boldly, authentically, and watch the magic unfold. 💫✨

23/11/2023

Today isn't just about turkey and pumpkin pie; it's about gratitude and togetherness. ✨ As we gather around our tables, I wanted to take a moment to express my heartfelt 🫶 thanks to each and every one of you.

You bring life to this space with your energy, feedback, and support. 🙌✨ Today, let's celebrate by sharing gratitude! 🍁 What are you thankful for this Thanksgiving? Whether it's big or small, share it below and let's fill this feed with appreciation and positivity! 🖤

From all of us here at Sage & Soul Creative, wishing you a day filled with love, laughter, and cherished moments. Happy Thanksgiving! 🦃

25/07/2023

3 OPTIONS...yet essentially the same product...coffee ice cream

What makes these 3 products wildly different from another? Their branding.

And no, I am not just referring to the graphics (although these help convey their brand message).

They all have their own personality...

Tillamook resembles the "Everyman/gal" with their homage to humble beginnings and being down-to-earth and relatable.

Talenti embodies the "Innocent" brand who believes in simplicity and quality.

Oat-ly is the "Liberator" type who inspires you to challenge the status quo and make a change.

Their unique brand strategies turn these competitors into friendly neighbors. They each own their corner of the market and speak to their perfect person.

If you're ready to amplify your message and call out to your perfect people, let's talk! Stop spinning your wheels and start making sales wayyyy easier!

05/03/2022

Values are a foundational part of our upbringing, daily walk in life, and professionally. If we consider them to be that important, they should be considered essential to the success of our business.

04/03/2022

These companies understand core values and how to use them in shaping and guiding their brand. While also using their values to connect with their audience.

03/03/2022

The Psychology of the Target Effect

03/03/2022

Values may seem like a cliché thing to just pick, but they are so much more. Answer these questions to get a greater sense of your values:

1. What do you want your customers to say about you?
2. What do you want your supplies to say about you?
3. What do you want the general public to say about you?
4. What are the related values that correlate with these questions?
5. Identify the overlap in values, and determine the 3-5 values.

While we want all the values in our brand, focusing on 3-5 allows you to stay committed and distinguishable to your organization, suppliers, customers and the public.

02/03/2022

Values provide structure, guidance and direction to your organization and audience. It tells your organization what you expect from them and your audience what they can expect from you. People identify with values. It's both a compass internally and a beacon of light externally to attract your ideal audience.

When used correctly your values are on display in everything your organization does.

01/03/2022

Values are the core belief of how your company will conduct operations and present itself. Values must come from the leadership and be on display in everything you do.

- Sincerity - We put our heart and soul into what we do.
- Dedication - We are dedicated to achieving success for our clients.
- Compassion - We are kind and considerate of others.
- Excellence - We produce superior quality work.
- Inspiring - We encourage others to go after what sets their soul on fire.

However, picking a few values isn't enough. You must do three things:

- Be true to the values that you want to represent you and ensure they are involved in everything you do.
- Make them your own. Don't just say respect. Explain how that value is implemented in your brand.
- Use these values to shape your decision, vision, and mission over the life of your brand.

26/02/2022

Looking back at this week we discussed the importance and impact of mission and vision statements. If you only remember two things about their difference its:

1. Mission statements are for what you do everyday to bring quality services or products. It focuses on the now.
2. Vision statements are for your bigger purpose and about your future or the impact on it.

Here are a few examples of well thought out and widely accepted mission/vision statements from some industry leaders.

25/02/2022

People and specifically consumers don't buy what you do, They buy why you do it. What you do simply says what you believe. An intelligent, authentic mission and vision statement is the foundation of what your brand is built off of.

We all have an innate desire to be a part of something bigger than ourselves. Consumers look to business and industry leaders to make changes.

24/02/2022

Your brand vision is about the future.

Brand visions require courage. Big ideas, enterprises, products and services are sustained by organizations who have the ability to imagine what others cannot see and the tenacity to deliver what they believe is possible.

Your brand vision should answer where the brand aspires to go, or what impact it expects to have.

Examples of great brand visions:

- Amazon - “our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”

- Nike - “to remain the most authentic, connected, and distinctive brand.”

- Zappos - “our vision is delivering happiness to customers, employees, and vendors.”

23/02/2022

Brand mission statements are about the now.

A mission statement is what you/your organization is committed to doing every day. It provides an overarching theme that guides decision making and actions taken by the business. It can speak to a specific idea, audience, and/or feeling.

Examples of Great Mission Statements:
Google - “to organize the world's information and make it universally accessible and useful.”
TED - “spread ideas”
Tesla - “to accelerate the world’s transition to sustainable energy.”

Your mission statement must explain clearly what you are committed to and inspire consistency and trust.

For example: We are committed [to be, to do, to develop, etc] [today, now, immediately], to [create, design, achieve, accomplish, reach etc] for the [future, tomorrow, next generation, etc].

18/02/2022

Are mission & vision statements a thing of the past?

Check out my latest video where I discuss what they are, if you need one, and how to write them!
https://youtu.be/MDkJmrrCbFA

If you're a business owner you've probably thought about creating a vision and mission statement, but got stuck because 1. you don't know what it's supposed ...

04/02/2022

Are you surprised by any of these?

03/02/2022

03/02/2022

Your brand may be best aligned with the hero archetype if:
🖤 You have a product or service that will massively impact the world.
🖤 Your product helps people perform to their best ability
🖤 Your business is bringing awareness to social problem and asking them to step up to the plate to conquer it
🖤 Your target audience self-identifies as good, moral citizens
🖤 Your business has a clear competitor or opponent you want to beat

Do you have any questions about the hero?

02/02/2022

Your brand may align with the magician archetype if:
🖤 Your product or service is transformative
🖤 Your product or service appeals to New Age consumers
🖤 Your business helps to expand or extend consciousness
🖤 Your business is a user-friendly technology
🖤 Your business has a spiritual or psychological aspect

Drop your questions below👇

01/02/2022

Your brand may align with the outlaw archetype if:
🖤 Your audience or employees feel dissatisfied with society or certain values
🖤 Your product or service functions by destroying something
🖤 Your product isn’t really good/healthy for people

Drop your questions in the comments!

31/01/2022

3 brand archetypes that have a core desire to leave a legacy and bring about change are The Outlaw, The Magician, and The Hero.

That legacy may be self-fulfilling or it might be for others, but regardless it is their way to make their mark on the world.

If you have no idea what I am talking about or want to know more, head over to my YouTube Channel where I discuss these in a lot more detail.
https://youtu.be/tjaVX5_W4a4

18/01/2022

THREE STEPS to choosing your brand archetype:

1. Understand each archetype - Don’t just go off the name - take some time to look at their beliefs, drivers, and fears

2. Know your ideal audience - You’ve gotta go deep - what keeps them up at night

3. Know how you want your ideal audience to remember you, how do you want them to feel after interacting with your brand

Drop your questions here! ✨

18/01/2022

Okay so now that I have piqued your interest about what a brand archetype is, I know you are dying to know how to choose one...

Check out my YouTube channel and watch What are the 12 Brand Archetypes | Build Your Brand Personality --> https://youtu.be/ag3MNyNIlho

If you're in a hurry skip to 5:40 for your answer 😉

14/01/2022

🖤🖤🖤

Happy Friday my friends!

13/01/2022

New YouTube is up!

Leave me some feedback or comments about what you'd like to see next! :)

https://youtu.be/tjaVX5_W4a4

Today we are going to talk about 3 brand archetypes that have a core desire to leave a legacy and bring about change – that legacy may be self-fulfilling or ...

22/11/2021

20 marketing experts — including me 👀 and THE herself 😍 — teamed up to bring you our BEST marketing advice for running an online business in 2021 and into 2022.

I honestly CANNOT believe I’m part of this rockstar group of marketers.

If you run an online business or consult people who do, do not sleep on this!.

In this extra juicy Online Business Growth Bundle you’ll get access to expert strategies covering ALL of this:
🌟 Social Media (including from the QUEEN of social media, )
🌟 Visibility and Video
🌟 Public Relations
🌟 Brand Design
🌟 SEO
🌟 Sales Copywriting
🌟 Email Marketing
🌟 YouTube Advertising
🌟 Facebook Advertising
🌟 Pinterest
🌟 Growth Marketing
🌟 Sales & Mindset
🌟 Virtual Assistance
🌟 Facebook Group Community Management
🌟 Content Creation
🌟 AND MORE! Including how to advertise in stigmatized, naughty niches

I did the math - the total value of this bundle is over $1,400. We were going to give it to you for $47... but then decided to knock off another $20. Because it’s Black Friday!

That means you’ll get well-rounded marketing advice from 20+ experts for only $27 🙌🙌🙌

And from me, you’ll get access to my Breakthrough Branding Starter Pack worth $47 to help you stand out from the crowd and win the hearts of your ideal audience.

There’s not enough space in this caption to go into it all - so head to https://paykstrt.com/32586/105864 to learn more!!

22/10/2021

It's your time to do the thing.

Let's go, baby.

23/04/2021

Save this for when you're wracking your brain for a post idea for your business...

Here are some content ideas comin' at ya!

1. Product Flatlay
2. "Day in the life"/what you're working on
3. Introduce yourself/10 fun facts about the owner
4. Why you started your business
5. Vision/Mission/Values
6. Share a win
7. Play "this or that" - have audience choose
8. Testimonial
9. Tips/Tricks about your product/service
10. Inspirational/motivational quote

Take what you need...leave whatever doesn't serve you. 🖤

15/04/2021

Here's something you'll want to save for later!

I'm a wee bit obsessed with typography and it's ability to convey completely different vibes depending on the style. That's why it is crucial to understand when picking out typography for your brand.

It means something! And it could potentially harm your communication strategy with your ideal clients and customers if not chosen carefully

15/04/2021

My mentor reminded me of this incredible phrase yesterday...

"I will, until.."

I will keep providing value, until I reached the world...

I will keep learning about my craft, until I have mastered it...

I will keep on keeping on until I have reached all of my goals.

Ya'll know "until" is a forever process, right? Okay cool....just so you know, I'll be sticking around for a while 😉