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"I am going to make everything around me beautiful - that will be my life." -Elsie de Wolfe

22/01/2025

✨ Swipe left 👉 to see the evolution of COtingency's visual identity, from their previous logo (slide 2) to the refined and elevated design (slide 1 & 3). ✨

This transformation started with a deep dive into their brand values and mission of "Intentional Executive Transitions." We focused on creating a logo and identity system that embodies professionalism, trust, and timeless sophistication, while addressing challenges like scalability and modern design needs.

The updated logo reflects a seamless blend of continuity and adaptability, symbolized by the dynamic curves and bold elegance of the design. Paired with a refined color palette, the new identity captures COtingency's commitment to bridging the gap for their clients and guiding them through pivotal moments with confidence.

💡 Branding is more than a logo—it's the story you tell and the confidence you inspire. Ready to redefine yours?

15/12/2023

Are you, or someone you know, starting a business in 2024?

I have something VERY exciting in the works for brand new businesses who want:
👉a professional looking brand with some strategy behind it
👉without the hefty price tag 🤑

I haven't even launched the product officially yet, and I have already had one very happy client with her results. 🙌

Here's what she had to say:

"Let me first say that the logos and brand board are AMAZING. I had such a difficult time with that questionnaire and truly struggled between the two archetypes, so I absolutely love that you pulled the two I was torn between and merged them into one. I love the colors, the tiny nod to Americana but in a more modern and bold way, the book details, and the woman with the heels! I see so much of myself in some of the smallest details, and I love how eye-catching it is."

If you want to know more, comment "BRANDING" below and I will fill you in!

30/11/2023

Your dream clients aren't elusive 🔍 specters; they're real, they're out there, and they're eagerly waiting for that unique ✨sparkle✨ only you can bring! It's not just about finding them; it's about being found by them. How? Through the magnetic power of your brand! 🧲

Your brand isn't just a logo or a color scheme; it's the beacon that lights the path for your dream clients. It's the embodiment of your values, your mission, and the promise of what you offer. It's YOU, authentically and unapologetically.

So, take a moment. Picture those dream clients. Imagine the impact you'll make on their lives. Now, ask yourself: Does my brand truly reflect the magic I bring to the table? Does it shout out to them, "Here I am! And I'm exactly what you've been searching for"? 🎯

Embrace the power of your brand, fine-tune its melody, and watch as your dream clients flock to the symphony only you can conduct! They're waiting for your unique tune to resonate with their souls. Show up boldly, authentically, and watch the magic unfold. 💫✨

23/11/2023

Today isn't just about turkey and pumpkin pie; it's about gratitude and togetherness. ✨ As we gather around our tables, I wanted to take a moment to express my heartfelt 🫶 thanks to each and every one of you.

You bring life to this space with your energy, feedback, and support. 🙌✨ Today, let's celebrate by sharing gratitude! 🍁 What are you thankful for this Thanksgiving? Whether it's big or small, share it below and let's fill this feed with appreciation and positivity! 🖤

From all of us here at Sage & Soul Creative, wishing you a day filled with love, laughter, and cherished moments. Happy Thanksgiving! 🦃

25/07/2023

3 OPTIONS...yet essentially the same product...coffee ice cream

What makes these 3 products wildly different from another? Their branding.

And no, I am not just referring to the graphics (although these help convey their brand message).

They all have their own personality...

Tillamook resembles the "Everyman/gal" with their homage to humble beginnings and being down-to-earth and relatable.

Talenti embodies the "Innocent" brand who believes in simplicity and quality.

Oat-ly is the "Liberator" type who inspires you to challenge the status quo and make a change.

Their unique brand strategies turn these competitors into friendly neighbors. They each own their corner of the market and speak to their perfect person.

If you're ready to amplify your message and call out to your perfect people, let's talk! Stop spinning your wheels and start making sales wayyyy easier!

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I can’t be contained in one box...

“I will make everything around me beautiful - that will be my life.” -Elsie de Wolfe

There has never been a quote that has spoke so eloquently about what my soul has a passion for on this Earth. I have always been drawn to the arts in all forms: dance, drawing, design (graphic, web, interior, exterior, digital, print), painting, makeup...you get the idea. If it creates beauty, I love it.

I graduated with my masters from the University of Florida (GO GATORS) in May of this year because I found a program that would allow me to bring brands consistent, beautiful, functional design across all platforms. I have been freelancing my skills in this field for almost two years now, and love every second of it!

Along the way, I ran into a professional beauty brand that had the best products I’d ever tried, the most beautiful branding, and a heart to change the world. Yeah...I had to be a part of that too. I have been a Beauty Guide with LimeLife by Alcone for a little over a year, and I love every second of it!