Store Brands

Store Brands We're a new publication that exclusively covers private brand, private label and store brand news.

What started out as private label, has grown into store brands and is now more than ever a retailer’s “own brand.” Own Brands Now advocates on behalf of retailers'​ own brands and emphasizes the important contribution own brands make to store traffic, market basket profit and consumer brand perception. Own Brands Now also provides retail executives with more and better news and insights into own brands by covering categories, strategies and ex*****on across all retail platforms.

Maxim Hygiene makes organic cotton tampons available for private label manufacturing.
02/02/2020

Maxim Hygiene makes organic cotton tampons available for private label manufacturing.

Maxim Hygiene is offering four SKUs of its organic cotton tampons with BPA-free plastic applicators for retailers to distribute as private brand products

Walgreens beauty brands out in stores.
02/02/2020

Walgreens beauty brands out in stores.

Store Brands in the Wild feature highlights strong merchandising from Walgreens’ No7, Soap and Glory brands

H-E-B spotlights its own products in Super Bowl and tie them into a mobile sweeps.
01/02/2020

H-E-B spotlights its own products in Super Bowl and tie them into a mobile sweeps.

Actress Eva Longoria stars in the regional spot that is linked to a mobile game to identify the H-E-B store brand products in the ad

Amazon reports huge earnings.
01/02/2020

Amazon reports huge earnings.

Retailer soars with a near 21% increase in revenue, and record-best $87.4 billion in sales

Comprehensive look at the drug channel.
31/01/2020

Comprehensive look at the drug channel.

Coresight Research provides an in-depth look at trends impacting the drug channel including digital, health and beauty, and private label

Walgreens has private brand baby plush toys, accessories, and made another adorable kid video.
31/01/2020

Walgreens has private brand baby plush toys, accessories, and made another adorable kid video.

Launch was inspired by a new mother on the owned brands team and she’s featured in a social video about the products

Great Northern works with several private label manufacturers and the new lab aims to get packages battle-tested for the...
30/01/2020

Great Northern works with several private label manufacturers and the new lab aims to get packages battle-tested for the e-comm journey

Facility aims to ensure existing packaging and new designs withstand the e-commerce packaging journey

Vitamin Shoppe drops own brand of vitamins.
30/01/2020

Vitamin Shoppe drops own brand of vitamins.

The specialty retailer has debuted its private brand line of supplements, Vthrive The Vitamin Shoppe

IRI says Dollar chains making strides in channel pe*******on.
29/01/2020

IRI says Dollar chains making strides in channel pe*******on.

The Q4 2019 Consumer Connect Survey sees consumers seek convenience and cost savings, a mult-channel approach to shopping

No more banging jars against countertops with this innovative lid!
29/01/2020

No more banging jars against countertops with this innovative lid!

A push of the button on the lid vents the vacuum-sealed jar for a simpler twist-off process

Climbing into private label bedding.
28/01/2020

Climbing into private label bedding.

Tempur Sealy's acquisition of a majority stake in Sherwood Bedding marks the company's first foray into the private label space

7-Eleven's store brand energy drink becomes store brand staple Slurpee.
28/01/2020

7-Eleven's store brand energy drink becomes store brand staple Slurpee.

7-Eleven’s latest addition to its Slurpee lineup is cross-promoting its successful private brand energy drink

Snacks look for another spike this Super Bowl week.
27/01/2020

Snacks look for another spike this Super Bowl week.

SNAC International with IRI said sales grew more than 10% last year during the week, generating $404 million in snack sales

Daymon report looks at center store potential for private brands.
24/01/2020

Daymon report looks at center store potential for private brands.

Daymon's “Winning in the Center Store” report notes that center-store departments make up 77% of the total store sales, offering serious earning potential for successful private brand strategies

Kroger identifies food trends for the year ahead.
23/01/2020

Kroger identifies food trends for the year ahead.

Retailer also recommended private brand products to fit the trends and introduced a new podcast

14/01/2019
13/01/2019
13/10/2018

Own Brands Now has been purchased by Store Brands parent company EnsembleIQ. Stay tuned for the latest news and analysis on the private label, own brands and store brands industry.

13/10/2018
Emilia Foods unveils frozen vegetables for private label http://ow.ly/IRek30gH7vd
22/11/2017

Emilia Foods unveils frozen vegetables for private label http://ow.ly/IRek30gH7vd

Made from broccoli, zucchini, pumpkin and carrot, the new frozen vegetables are gluten-free and contain no artificial colors, flavors or...

Wellnova intros Foundation Fitness http://ow.ly/7Kvv30gH6PP
22/11/2017

Wellnova intros Foundation Fitness http://ow.ly/7Kvv30gH6PP

It’s available in five varieties, including Vanilla Whey Protein, Chocolate Whey Protein, Morning Starter Protein, Hunger Control Protein and Plant...

Chef Anthony Russo’s intros new varieties of handmade frozen pizza http://ow.ly/Laom30gH6l4
22/11/2017

Chef Anthony Russo’s intros new varieties of handmade frozen pizza http://ow.ly/Laom30gH6l4

These two new varieties bring the company’s portfolio to a total of eight.

Trilliant unveils Horseshoe Beverage Company at   http://ow.ly/cYdw30gH63f
21/11/2017

Trilliant unveils Horseshoe Beverage Company at http://ow.ly/cYdw30gH63f

The beverage company launched Horseshoe in response to the ready-to-drink market’s skyrocketing growth.

Wellnova unveils Café Complete at   http://ow.ly/bs9d30gH5zx
21/11/2017

Wellnova unveils Café Complete at http://ow.ly/bs9d30gH5zx

The sister company of Trilliant Food & Nutrition has launched Café Complete, an on-the-go option that offers consumers protein, vitamins and coffee...

Amazon.com slashes prices at Whole Foods Market again http://ow.ly/FkGJ30gH4ZY
21/11/2017

Amazon.com slashes prices at Whole Foods Market again http://ow.ly/FkGJ30gH4ZY

The move is a sneak preview of the perks members will enjoy once Prime becomes the official rewards program of Whole Foods Market.

Carrefour commits to 100% cage-free own-brand eggs by 2025 http://ow.ly/4cq730gH4LY
20/11/2017

Carrefour commits to 100% cage-free own-brand eggs by 2025 http://ow.ly/4cq730gH4LY

Carrefour has taken a step toward improving the level of animal welfare of hens.

Walmart partners with Lord & Taylor http://ow.ly/PLu630gH4ye
20/11/2017

Walmart partners with Lord & Taylor http://ow.ly/PLu630gH4ye

The partnership, which had been rumored for weeks, comes as Walmart continues to push deeper into premium apparel.

ICYMI: Walmart pairs quality to its value proposition in latest launch http://ow.ly/JP5130gH42w
20/11/2017

ICYMI: Walmart pairs quality to its value proposition in latest launch http://ow.ly/JP5130gH42w

With its new Sam's Choice Italia line, Walmart is emphasizing quality and authenticity without sacrificing the value proposition for its consumers.

This week, at PLMA...
17/11/2017

This week, at PLMA...

Chef Anthony Russo’s intros new varieties of handmade frozen pizza

PetSmart unveils holiday gift guide featuring exclusive offers http://ow.ly/vwKA30guL1p
10/11/2017

PetSmart unveils holiday gift guide featuring exclusive offers http://ow.ly/vwKA30guL1p

PetSmart is ready for the holiday shopping season with a new collection that features everything from festive collars to ugly sweaters.

Walgreens unveils revamped Nice! brand http://ow.ly/4n8J30gulaZ
10/11/2017

Walgreens unveils revamped Nice! brand http://ow.ly/4n8J30gulaZ

The new Nice! line, with 1,000 SKUs across 25 categories, has been organized into three tiers: Everyday, Premium and Organic.

Target intros festive pet line http://ow.ly/xkdt30gukYE
10/11/2017

Target intros festive pet line http://ow.ly/xkdt30gukYE

Wit & Delight includes pet beds, bowls, PJs, and bandanas in Fair Isle, buffalo check and chambray.

  arrives at Whole Foods Market locations in time for the holidays http://ow.ly/gUKn30gtgBp
09/11/2017

arrives at Whole Foods Market locations in time for the holidays http://ow.ly/gUKn30gtgBp

Additionally, the online giant will be opening popup shops at select Whole Foods locations so customers can test drive Amazon devices, check out...

Address


Alerts

Be the first to know and let us send you an email when Store Brands posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

  • Address
  • Alerts
  • Claim ownership or report listing
  • Want your business to be the top-listed Media Company?

Share