02/07/2024
Exciting New Episode Alert! 🎙️
Hey LinkedIn fam! I am thrilled to announce the release of our latest podcast episode where we delved deep into the world of podcast measurement and certification. In this episode, we had the privilege of speaking with industry experts, including Todd from Blueberry, Brian from Sound Profitable, Daryl Batalagia from Triton Digital, and Matt McDonalds from ACAS. We discussed the importance of the IAB Podcast Measurement Certification 2.1 and its impact on the podcasting industry. Here are three key takeaways from the episode:
1. Certification Ensures Consistency and Trust
The IAB Podcast Measurement Certification 2.1 serves as the industry benchmark for podcast download filtering and measurement. By unifying measurement procedures and bringing transparency into the process, this certification instills trust among listeners, advertisers, and creators. It provides assurance to advertisers regarding metrics, encourages more investment in the medium, and ultimately leads to an improvement in podcast quality.
2. Fraud Prevention is Crucial
The episode highlighted the importance of fraud prevention in podcast advertising. With the growing popularity of podcasting, there has been an increase in fraudulent activities such as buying downloads to boost numbers artificially. Industry experts emphasized the need for robust fraud detection systems to maintain the integrity of the podcasting ecosystem and ensure fair market practices.
3. Transparency and Accountability are Key
The controversy surrounding Spotify's decision not to recertify Megaphone and Chartable underscored the importance of transparency and accountability in the industry. The episode shed light on the significance of adhering to industry standards and the implications of deviating from established measurement metrics. It also emphasized the role of podcast hosts and platforms in upholding the integrity of podcast advertising.
I encourage you to listen to the full episode for a comprehensive understanding of the evolving landscape of podcast measurement and certification. Special thanks to our guests for sharing their insights and expertise on this crucial topic. Stay tuned for more engaging discussions and valuable insights on our podcast!
Howdy, Podsky. Welcome to the absolute first episode of my documentary-style podcast, "The Disclaimer." The very first episode covers IAB podcast certification, downloads and metric manipulation. If you have stories or experiences to tell us about podcast scams and fraud. I'm happy to interview you....