Foxy Marketing

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Foxy Marketing Small Business / small budget specialists - getting your marketing started, getting momentum, growin

14/03/2022

Foxy has taken a much needed break in order to reinforce what's in the box.
Marketing out of the box is back.

23/06/2018

Q: I'm in the IT / MSP industry - I want to know if influencer marketing can help my business grow?

23/06/2018

Foxy - No pain marketing

A typical new client conversation (below)

Owner:Hi, I want to grow my business, what's the best thing for me to do?

Foxy: Hi, you've made the first step already, deciding you want to grow. The next thing to do is get organized.

Owner: :) ok, how do I get organized?

Foxy: Build an ad campaign...

Owner: What? sounds a bit to soon for that.

Foxy: You are 100% right. Don't launch the ad. Build the ad. It will show what's missing in all your marketing messaging and will help you develop goals, images, design work, content, brand identity and more. It will help you get organized and detailed.

Owner: Where do I start with all this?

Foxy: I'll help you. Answer this question for me. What are some key words to describe your business, your industry, what you do, what you are good at and when your customers wake up in the morning, what makes them think about your business?

Owner: Sure, how much detail do you want?

Foxy: One or two key words for each of those broad areas. If you can think of more then put them down as well.

Owner: Cool, thanks. I'll get to it :)

Foxy: No problem, let me know if you need some help, I'm here if you need me. Talk soon.

It feels good when a business takes an unexpected yet positive new direction. Foxy started helping marketing consultants...
07/06/2018

It feels good when a business takes an unexpected yet positive new direction. Foxy started helping marketing consultants project manage their client work and it's been amazing to see the results.

If you're a marketing consultant you've probably employed a contractor or someone to help with some things, like research, design, paperwork and more. It's not always easy or cost efficient.

Foxy changed all that with our "Out of the Box" marketing and project management. We wanted to help small business by providing great marketing and we discovered marketing consultants want to do the same thing but end up time poor.

Our project managers are trained already so you don't have to start from scratch.

One marketing consultant told us she was able to "sell" another 5 hours a week because of Foxy's help and that's another $3000 a month more money she earns.

Chat to us and change how you do business.

15/05/2018

Why focus on small business

Crazy single minded focus to help small business owners grow and see rewards for their efforts, things like; more sales, time off, less stress, more cash, more profit, more FUN!

Marketing is fun and rewarding - with Foxy Marketing's modular marketing system - if you can send an SMS, you can get your marketing taken care of for $49* - Its that easy.

WhyWhat is the why for your business?Why do clients and customers want to use your type of services or products (why doe...
15/05/2018

Why

What is the why for your business?

Why do clients and customers want to use your type of services or products (why does your industry exist)?

When your clients wake up in the morning what makes them think about your product or service? What is the why for your business?

A quick read of many small business websites will tell you what people think is the why? But oh no, your unique business why is not your industry why.

Often small business owners will tell us its a competitive industry and its like "me too, me too" - This does not address the why?

It is exactly because your industry is competitive that there exists a why.

The "me too, me too" - looks towards WHO & YOUR BRAND.

Before you look to WHO & BRAND - ask Why.....

Foxy Marketing knows why...

https://foxy.marketing/pricing/

10X ROI (One thousand % ROI)Consistent and clever marketing gets the results. A small business* should be getting a 10X ...
08/05/2018

10X ROI (One thousand % ROI)

Consistent and clever marketing gets the results.

A small business* should be getting a 10X return on their marketing. That's a minimum. If you are not getting 10X, then why?

Reasons why...
- Inconsistent approach, all random acts
- Customer engagement takes second place to the latest fad.
- All strategy no implementation
- Narrow advice focus - just do this or just do that.

If a business puts the rocks in first, they can expect 10X growth in new business.

Be ready for that growth - start recruiting people now

Message us on Facebook to get a free Top 3 Go To strategy for your business.

02/05/2018

How to deal with fear when your business grows rapidly (How to avoid staying small).

The Comfort Zone

For most small businesses the comfort zone average is $750,000 in revenue per year. Typically they employ a few people. The owners work like crazy but manage it day to day because that's the comfort zone for them.

A business which doubles in size within 6 months moves out of the comfort zone and a lot of small business owners fear that feeling and worse yet, avoid growing because of it.

How to keep quality and lifestyle while they move through this process.

1. Keep learning (or get more help) - the comfort zone is what we know and when we move out of the comfort zone, we have to learn new things, experiences are new.

2. A bigger business in some ways becomes easier to manage because there are more resources available. But getting to that stage requires moving out of the comfort zone.

3. Be ready for growth. Plan and get help where needed. Don't try to do everything yourself, its counter-productive.

4. Be ready for change - the way you did business while small will be different to how you do business when you are bigger. The structure of the team changes. These are positives, you just need to learn about a new comfort zone in a bigger space.

5. Quality - make sure you invest in what is required so the customer experience remains stable if not better as you grow. You may not be able to talk to every customer, so you need someone to help. Or you may need to talk to every customer but 90% of other things you do can be done by someone else.

6. Keep the end goal in mind - stay focused

Foxy has 10 Questions for all new clients. These 10 Questions help us identify your comfort zone. Ask us for a copy if you'd like to grow your business and you are ready to grow.

Message us on Facebook

01/05/2018

Finding a niche for your business - explained

How many times have you thought about or been told to go and find a niche or target a certain type of customer.

How many times have you asked yourself what does that mean, especially as I can service any customer who walks in the door.

Finding a niche doesn't mean you exclude everyone who falls outside the group. What it means (and especially in advertising) is that you can pinpoint the exact message, right down to the key things that a target is interested in, so that you maximise the chances of them seeing your business (brand).

It makes it easier for more people to explain your business to others - which is great marketing, getting others to talk about your business.

In the end it saves you money because it saves marketing spend for the maximum return on investment. At Foxy we say small business should expect a 10x ROI (one thousand %).

Example
Assume you have decided that your target is male and they are professionals. Lets go even further and say they are accountants.
That is a very narrow niche.....but wait.
It allows you to determine exactly where to focus some of your marketing and develop the exact keywords which that target audience is looking at.

Then test your marketing, measure the results for that niche. The great news is you then optimise your messages for a wider group or another niche. You expand your results exponentially.

You need to be ready to grow when you apply these simple tactics to your marketing.

Foxy always starts with the 10 Questions - message us on Facebook to receive a free copy of the 10 Questions which kick start your marketing.

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Great things come in small packages - Marketing in a Box

Up until now, really great marketing was out of reach of most small businesses.

Sure, they would do a few things here and there, but most the time it would feel like a waste of money.

Foxy started with the Free Q&A, we wanted to help small business owners. The feedback we got was that its great having knowledge but we also need a little bit of help to get us started.

This is when we developed “Marketing in a Box”