Modern Chiropractic Marketing

03/07/2024

We are excited to bring a Healthcare Industry Leader to our 2025 East Mastermind Group.

We are always working on Leadership Development with our Mastermind members, and this will be a great deep dive.

01/07/2024

Our revamped Coaching page is up with more clarity on what we offer regarding practice growth and our different program options for you.

There is no one-size-fits-all and no cookie-cutter approach, and our program options reflect that.

If you want to become very proficient in business, marketing, communication, finances, and all things practice growth, or you want your marketing done for you, contact us to investigate further.

Modern Chiropractic Marketing is a full-service coaching and marketing production company for evidence-informed chiropractors.

01/07/2024

MCM Mastery member Dr Dwayne Golbek hanging out with MCM Coach Dr. Curt Kippenberger during a site visit at Curt’s office. More and more coaching and mastermind members visiting fellow MCM’ers successful clinics to get ideas and learn.

28/06/2024

Check out our West Mastermind if you’re looking to take the next step in your practice: https://www.modernchiropracticmarketing.com/2025-mastermind-west

27/06/2024

Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this solo episode, Dr. Christie delves into an innovative approach to staffing your chiropractic practice, especially when resources are tight. He introduces the concept of the “Swiss Army CA,” a versatile team member who can handle multiple roles within the practice, from patient care to front desk activities and even enhancing the patient experience.

Dr. Christie discusses the core team structure of a chiropractic practice, which typically includes the chiropractor, a front desk rockstar, and a CA. He explores how a well-trained and highly capable CA can serve dual functions, thereby optimizing efficiency and profitability. This episode also covers the potential for outsourcing billing and using virtual front desk services to further streamline operations.

Throughout the episode, Dr. Christie emphasizes the importance of strategic planning and thoughtful decision-making when it comes to staffing. He shares insights from his coaching experience, highlighting how some practices have successfully implemented these ideas to overcome common challenges such as financial constraints and time management issues.

Don’t miss this thought-provoking episode that encourages chiropractors to think outside the box and consider innovative staffing solutions. Whether you’re just starting out or looking to optimize your existing practice, this episode offers valuable strategies to help you build a more efficient and profitable practice.

https://www.modernchiropracticmarketing.com/podcasts/377

27/06/2024

Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this solo episode, Dr. Christie delves into an innovative approach to staffing your chiropractic practice, especially when resources are tight. He introduces the concept of the "Swiss Army CA," a versatile team member who can handle multiple roles within the practice, from patient care to front desk activities and even enhancing the patient experience.

Dr. Christie discusses the core team structure of a chiropractic practice, which typically includes the chiropractor, a front desk rockstar, and a CA. He explores how a well-trained and highly capable CA can serve dual functions, thereby optimizing efficiency and profitability. This episode also covers the potential for outsourcing billing and using virtual front desk services to further streamline operations.

Throughout the episode, Dr. Christie emphasizes the importance of strategic planning and thoughtful decision-making when it comes to staffing. He shares insights from his coaching experience, highlighting how some practices have successfully implemented these ideas to overcome common challenges such as financial constraints and time management issues.

Don't miss this thought-provoking episode that encourages chiropractors to think outside the box and consider innovative staffing solutions. Whether you're just starting out or looking to optimize your existing practice, this episode offers valuable strategies to help you build a more efficient and profitable practice.

https://www.modernchiropracticmarketing.com/podcasts/377

26/06/2024

Kicking off the 2025 West Mastermind is none other than Dr. Mark King.

He will be leading the weekend on Leadership and how to build, develop and lead a team to build a great practice and life.

We do have some spots open for the 2025 West Mastermind, if you want to the next step in professional growth.

https://www.modernchiropracticmarketing.com/2025-mastermind-west

24/06/2024

We are really excited to have Dr. Brandon Steele as our guest presenter for the East Mastermind Cohort’s kick-off weekend in 2025.

Key Largo, FL (January 17-18, 2025)

Guest Presenter: Brandon Steele, DC

Creating More Engaged Patients and Satisfaction

As a leader in the evidence-informed chiropractic industry, Dr. Steele will share how to transform your patient experience through education and ethically and elegantly optimize your practice growth. As Co-Founder of ChiroUp, Dr. Steele will guide you in creating more engaged patients while improving patient compliance and satisfaction.

21/06/2024

Business Adjustment Summit

20/06/2024

Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this episode, Dr. Christie is joined by Dr. Bobby Maybee, founder of the Forward Thinking Chiropractic Alliance (FTCA), to delve into the current state and future of evidence-based chiropractic practice. Dr. Maybee, a long-time friend and business partner of Dr. Christie, brings a wealth of experience and insight into the profession.

Dr. Christie and Dr. Maybee discuss a range of topics, including the challenges and opportunities facing evidence-based chiropractors today. They explore the importance of clinical efficiency, the role of add-on services like laser and Shockwave therapy, and the need for chiropractors to adapt to a results-based economy. The conversation also touches on the potential for burnout and the importance of maintaining a beginner's mindset throughout one's career.

Dr. Maybee shares his perspective on the splintering within the evidence-based chiropractic community and emphasizes the need for collaboration and open-mindedness. They also discuss the importance of being married to one's business and the role of ethical, patient-focused marketing in building a successful practice.

Don't miss this insightful discussion that offers valuable advice for chiropractors at all stages of their careers. Whether you're a seasoned practitioner or just starting out, this episode provides actionable strategies to help you navigate the complexities of the chiropractic profession.

https://www.modernchiropracticmarketing.com/podcasts/376

17/06/2024

In the 2025 Mastermind groups, we are trying something a bit different. On the year’s final weekend, both Mastermind groups will meet in a combined meeting, and we will have three presenters that weekend.

To facilitate the best clinical and business-wise chiropractors, we are bringing in a coach from The Great Game of Business for that Friday morning to facilitate their core principles of running a thriving business.

WHAT IS THE GREAT GAME OF BUSINESS®?

A growth system designed to build healthy companies, better businesses, and better lives.

The bottom line is this: Great Game™ companies understand that when employees win, the company wins. And Great Game employees understand that when the company wins, they win. This is the only management system that consistently moves both the company and its people closer to their full potential—partly because The Game has never been just about generating profits, cash, and wealth, but also about using it for the good of the people and their communities. It’s worth repeating: It’s people. It’s money. It’s both.

AS A BUSINESS LEADER, DO YOU FIND YOURSELF…

→ Overwhelmed and in the weeds

→ Working IN the business rather than ON the business

→ Looking for a better way to operate your company

→ Wanting employees to play a more active role in the company

→ Wishing your employees had a better understanding of the business

→ Looking for growth and education opportunities for your people

If you are interested in joining our group of high-achieving chiropractors in our West Mastermind, you can find out more details here:

https://www.modernchiropracticmarketing.com/2025-mastermind-west

16/06/2024

15/06/2024

Are you a brick or a sponge?

A good ROF isn’t a prep for a sales pitch

It’s an opportunity to provide a plan based on listening to them during the history and examination.

Listen intently and provide a plan with conviction.

That is how you will improve treatment plan adherence and patient outcomes.

14/06/2024

https://www.modernchiropracticmarketing.com/2025-mastermind-west

13/06/2024

Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this unique episode, Dr. Christie is joined by Dr. Curt Kippenberger for a comprehensive dialogue on the topic of the 30 and 60-minute DC model. This isn't a bash fest; instead, it's a deep dive into the nuances, benefits, and potential concerns of chiropractors who utilize time as a primary component of their practice model.

Dr. Christie and Dr. Kippenberger explore the positives of this approach, such as the ability to provide patient-centered care and build strong patient relationships. They also discuss the challenges, including business scalability, financial viability, and the risk of burnout. The conversation touches on the importance of clinical efficiency, the role of extenders in practice, and strategies for maximizing your license while maintaining high standards of care.

Throughout the episode, the hosts provide valuable insights on how to balance providing great care with building a sustainable, thriving practice. They emphasize the importance of finding a business model that works for both the chiropractor and the patient, ensuring long-term success and professional fulfillment.

Don't miss this thought-provoking discussion that encourages chiropractors to consider all angles and make informed decisions about their practice models. Whether you're a seasoned chiropractor or just starting out, this episode offers actionable advice to help you navigate the complexities of the 30 and 60-minute DC model.

https://www.modernchiropracticmarketing.com/podcasts/375

11/06/2024

A little over a week away but not too late to register! I hope to see you there! https://www.kaizenovate.com/the-2024-business-adjustment-summit/

07/06/2024

Congrats to Matt Nguyen on completing his internship at our office. He was a self starter, patient first team member who will be a true credit to the profession.

06/06/2024

Join Dr. Kevin Christie on another insightful episode of Modern Chiropractic Mastery as he welcomes back Dr. Chris Chippendale from the UK. In this episode, they dive deep into the intriguing topic of optimism versus cynicism within the chiropractic profession. Dr. Chippendale, a seasoned chiropractor and coach, shares his research and thoughts on how these mindsets impact clinicians' success, patient care, and overall professional growth.

Dr. Chippendale discusses the findings from a fascinating research paper that explores the relationship between cynicism and lower IQ, and how a cynical worldview can become a self-fulfilling prophecy. They also touch on the importance of having a growth mindset and how it aligns with optimism, enabling chiropractors to take risks, overcome challenges, and ultimately provide better care for their patients.

Throughout the conversation, Dr. Christie and Dr. Chippendale offer valuable insights on how chiropractors can shift from a cynical to an optimistic mindset, the importance of financial stability for patient-centered care, and practical strategies for building a successful and sustainable practice.

Don't miss this thought-provoking discussion that encourages self-reflection and offers actionable advice for chiropractors looking to enhance their mindset, practice, and patient experience.

For more resources and to connect with Dr. Chris Chippendale, visit patientcentered.co.uk or find him on Facebook.

https://www.modernchiropracticmarketing.com/podcasts/374

02/06/2024

If you’re looking to put yourself into a room of big thinkers to help grow your practice, check out our MCM Mastermind West https://www.modernchiropracticmarketing.com/2025-mastermind-west

01/06/2024

In our MCM Mastermind Groups, we have a group chat where we share wins, obstacles, ideas and lend support.

Here is a massive win shared by one of our founding members. He’s come to the group with years of experience but has maintained a beginners mindset as to keep learning.

The Mastermind groups have seasoned DCs in their 60’s and young DCs in their early 30’s, and many ages in between. Wisdom is shared by the veterans and fresh ideas shared by the Millenials.

The Mastermind has some very high level revenues and some just 1 step away from that mark.

If you want to be in a bigger room, and your practice is doing well already but can grow EVEN bigger (and without burning out) we do have some spots available in our West Mastermind.

I know, there are many reasons you may have as to why you “can’t” make it. I’d argue there’s more reasons why you “can’t afford not make it”.

Reach out to me if you’re interested.

30/05/2024

Looking for ways to improve your chiropractic practice?

Holly Jensen of Cash Practice Systems shares valuable insights on merchant processing and patient retention.

Listen to our latest podcast episode for tips on creating a seamless patient experience.



https://www.modernchiropracticmarketing.com/podcasts/373

16/11/2023

10X is fundamentally about quality vs quantity, and the quality of your freedom determines the results you achieve.

This is not hustle culture.

As Ben Harding, Co-author of the book “10X is Easier than 2X,” states:

“10X is not the outcome; it’s a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan Sullivan defines as your four most important freedoms — time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction.

As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you’re having.”

In this episode, I interview Kristi Chambers of Strategic Coach on this concept, and we discuss how you, as chiropractors, can achieve 10x results in your life.

We discuss the following topics, but are not limited to:

• The 80/20 Rule Shirt you need to make
• Quality vs Quantity
• The 4 Freedoms
• My 10x in last 10 years
• Giving yourself a more reasonable timeline
• Much more!

If you’d like to reach out to Strategic Coach, visit www.strategiccoach.com

You can also find the book 10x is Easier than 2x there or anywhere books are sold.

https://www.modernchiropracticmarketing.com/podcasts/345

14/11/2023

A reminder that this is the final week of accepting applications.

Tell your colleagues who qualify and have an impact on their entrepreneurship.

12/11/2023

Another amazing Mastermind weekend in the books. We finished the year strong and excited for a great 2024 to come with this East Cohort and the new West Cohort.

In 2024 we will be in:

Jupiter, FL
Phoenix, AZ
Nashville, TN
Denver, CO
Chicago, IL
Jackson Hole, WY
Austin, TX
San Diego, CA

The East Cohort is filled at 25 but there is still room in the West Cohort.

11/11/2023

Vannesa Wilczak presenting her Each One Teach One on her practice’s utilization of Virtual Assistants. Each member of the group does one Each One Teach One during the year.

11/11/2023

Drs Armstrong doing an Each One Teach One for the Mastermind Group.

Each Mastermind weekend we have a few members teach us something that has transformed their practice.

10/11/2023

MCM Mastermind Crew. Thanks to Crystal Meisenheimer of Progressive Practice Sales for presenting on building your practice to sell.

10/11/2023

Happy Birthday Mark King!

09/11/2023

Not too late to apply for the 5k Chiropractic Entrepreneur Scholarship.

09/11/2023

At some point in the future, there is the likelihood that you will want to sell your practice. In past episodes, we have discussed this topic and why it is so vital to start preparing your practice now for it, even if it is many years down the road.

If you prepare your practice and your personal financial structure now, not only will you benefit from it down the road when you sell it, but it will be more profitable now, and you will grow your personal wealth more now.

In this episode, we discuss tips and traps for selling your business with Paul Carroll, a Certified Financial Planner.

What should you look out for to financially prepare for before, during, and after the sale of your practice? We will attempt to answer that for you.

Paul Carroll is a wealth manager at Avion Wealth. He focuses on providing wealth management solutions to professionals with a growth mindset. Working with his team of experts, he helps affluent clients address their five biggest concerns: Preserving their wealth; mitigating taxes; taking care of their heirs; ensuring their assets aren't unjustly taken; and charitable giving.

To find out more about Paul and his firm, or get his book https://www.avionwealth.com/

https://www.modernchiropracticmarketing.com/podcasts/344