BXR was born in 1995 and founded by Gianfranco Bortolotti. The BXR label was born in 1992 and is still a recognisable global brand for techno music.
During the last 20 years, the label has launched the careers of a number of very well known DJs and producers such as Mauro Picotto, Mario Più and Gigi D’Agostino. BXR was also the first to create the underground musical styles 'mediterranean progressive' and 'super techno’. The label is now being relaunched by Media Records in 2017, with a modern techno sound and new artists.
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