Verve Creative Studio

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Verve Creative Studio

Verve Creative Studio Creative services | Brand metamorphosis | Float like a butterfly, sting like a bee.

Verve is a creative studio located in Cedar Rapids serving Iowa, the Midwest and beyond. We collaborate with business owners, creatives and marketing agencies to help companies define their brand with creative services that produce digital and print marketing results.

06/02/2025

Dangit, now I got the snorghles. 😂🤧🤭

snorghle |'snôr-fel| v : when you laugh so hard at a piece of content you snort and cry.

05/02/2025

🤓 After optimizing our SEO and boosting our CTR with some killer A/B testing, our brand equity skyrocketed, making our ROI so high that even our KPIs were doing a happy dance. Let's circle back and touch base to ensure we're not boiling the ocean but instead leverage synergy to pick the low-hanging fruit and move the needle with some blue sky thinking, all while keeping an eye on our bandwidth. 😁

05/02/2025

Ah, the eternal struggle between SEO and quality content. 🎭📈 Spoiler alert: Quality > Keywords. If you're trying to make waves on social media, you gotta start with quality content. Think of it like this: your posts are the foundation, and without a solid base, everything else crumbles.

But here's the kicker – it's also not just about looking good on the 'gram. You want your stuff to be found on Google too. That's where SEO (Search Engine Optimization) comes in. By optimizing your content, you're making sure it shows up when people search for related topics.

While SEO helps your content get discovered, great posts are what grab attention, drive engagement, and keep your audience coming back. So, you've created content that engages, how do you optimize it for SEO? Here's how to balance both:

🔎 Use Relevant Keywords – Use keywords that your audience is searching for in your posts, captions, and hashtags.
Optimize Your Profile – Add keywords to your bio, username, and descriptions.

🔎 Alt Tags – Describe your images for better SEO and accessibility. To add alt text, go to "Advanced Settings" before posting and write a brief description of your image or video.

🔎 Engaging Captions – Craft thoughtful, keyword-rich captions that add value.

So, why take the time to optimize? More visibility means more engagement, and ultimately, more progress towards reaching your marketing goals.

Trust the struggle 🐛 but if you need a strategic content plan optimized for SEO, we got you! 🦋

03/02/2025

Celebrating Black History Month means honoring the past, recognizing the present, and inspiring the future. Let's continue to uplift Black voices, support Black-owned businesses, and champion diversity every day.

03/02/2025

Think about that for a sec—it’s a cosmic reality check wrapped in a metaphor. Butterflies live for just a blink, and yet they flutter about like they have all the time in the world. Same goes for us. We often get wrapped up in the day-to-day grind, thinking our time here is endless, but in the grand scheme of things, it’s all just a fleeting moment. 🌍🌑🌌✨

What’s cool (and humbling) about this quote is it helps us step back and see life from a bigger perspective. Yeah, we’re here for a short ride, but that doesn’t mean it’s not worth living fully. In fact, the brevity of it all is what makes the now so important.

So, how do we take this to heart?

🦋 Live fully: Don’t wait for some perfect moment. Every day’s a chance to create something that matters to you, whether it’s a piece of art, a conversation, or just doing something that lights you up.

🦋 Stay humble: We’re part of a massive universe, and while our impact might seem small, it’s still significant.

🦋 Appreciate the present: Less stressing about the future or getting lost in past mistakes. Focus on the now and let it shape your creativity.

Embrace that butterfly mindset—life’s short, so make it count. And when the fears creep in about sharing what you create or starting something new remember: you’ve only got this moment, so why not make it meaningful?

“We are like butterflies who flutter for a day and think it is forever.” - Carl Sagan

22/01/2025

To meme or not to meme, that is the question! 📜✨

Hark, small to medium business owners! 🧐 When venturing into the realm of memes, consider these noble tips, tricks, and etiquettes:

📜 Know Thy Audience: Understand the humor and preferences of thy followers. Memes should resonate with their tastes and interests.

📜 Be Timely: Memes are fleeting; use them whilst they are fresh and relevant. A stale meme doth no favor to thy brand.

📜 Maintain Thy Brand's Voice: Even in jest, ensure thy memes align with the tone and values of thy business. Consistency is the key to trust.

📜 Engage with Grace: Respond to comments and shares with wit and courtesy. Engagement builds loyalty and community.

📜 Avoid Overuse: Memes are but one tool in thy arsenal. Overreliance may render thy brand frivolous.

📜 Respect Copyright: Use memes wisely and legally, giving credit where it is due.

Meme with wisdom and humor, and thy business shall prosper! 🌟

14/01/2025

I wonder what Thoreau would think about social media and the AI era? I've been rereading A LOT of books lately. Asimov's The Caves of Steel, Butler's Parable of the Talents, and Thoreau's works. Just some light reading in these heavy times. 😉 In the book Walden he said, "Men have become the tools of their tools". If that doesn't hit different! Even though he was pretty skeptical about technology, I'd like to think he'd tell us to use it mindfully, making sure it enhances our humanity rather than diminish it. Zucky and Musky would still likely ignore that advice and inevitably become tools (of their tools) of course. 😏

In A Week on the Concord and Merrimack Rivers, Thoreau talks about the power of imagination and how our perception shapes our experience of the world. This encourages us to see beyond the ordinary and embrace the limitless possibilities of our imagination. Whether it's through art, writing, music, or any creative endeavor, we have the power to shape our reality and bring our inner worlds to life. 🌟

Now more than ever, it's important to take time away from the digital world to think, reflect, and create. This can lead to more meaningful work and a deeper connection with ourselves.

The world is your canvas—paint it with bold colors, daring ideas, and your authentic voice. 🎨💫

10/01/2025

Looking for a sneak peek into the future of social media marketing? Spoilers: AI's taking center stage, and it's all happening yesterday! 🤖 Curious about what’s cooking? Catch our guide and stay in the loop: https://vervecreative.studio/social-media-marketing-a-2025-guide/

10/01/2025

Visuals are hittin', messaging is spittin'. What can you say? 😏

Example: "Daaannng their strategy is so brandtastic, it's basically goals."

08/01/2025

After all, vibes don’t lie…do they? 😂✌️But seriously, strategy sessions are the backbone of any solid content strategy. When your content is feeling meh or your team is not as engaged as they used to be, it's time to freshen things up!

Strategy sessions help us align our goals, understand our audience, and create content that actually resonates (beyond just good vibes). So, while the intern's vibe-check is definitely entertaining, let's not forget the power of collaboration and a well-thought-out plan y'all! 💡📈

Some tips to add verve to your marketing strategy sessions and make them more engaging:

✅ Start with an Icebreaker: Kick things off with a fun activity or question to get everyone relaxed and ready to contribute.

✅ Incorporate Visuals: Use infographics, videos, and memes to illustrate points and keep the energy high.

✅ Interactive Elements: Include polls, quizzes, and live feedback sessions to keep everyone involved.

✅ Breakout Groups: Divide into smaller groups for brainstorming sessions to encourage more voices and ideas.

✅ Keep it Short and Sweet: Respect everyone's time by keeping sessions focused and concise.

[Example] ✨ "Content Creation Mad Libs"✨

🪄 Preparation: Create a simple Mad Libs template related to your content strategy. For example:

"Our next big content piece will be a [adjective] [noun] that will [verb] our audience and make them feel [emotion]."

🪄 Ex*****on: Hand out the templates and ask everyone to fill in the blanks with the first words that come to mind.

🪄 Sharing: Have each person read their Mad Libs out loud. This usually results in some hilarious and unexpected combinations, breaking the ice and getting everyone in a creative mindset.

🪄 Discussion: Use the Mad Libs as a jumping-off point to discuss real content ideas. You might find some surprisingly good concepts hidden in the humor!

Remember, a little creativity goes a long way in making strategy sessions not just productive, but also enjoyable! 🦋

06/01/2025

Lubben Vineyards & Wines trusted Verve, and we delivered. 😎 Our simple and effective strategic approach gives our brand design clients the creative edge to achieve digital marketing results and reach business goals. Because local Iowa brands with verve hit different. 🦋

Want a sneak peek at our process? Check out our website: https://vervecreative.studio/lubben-vineyards

13/12/2024

Meanwhile, I'm over here like, ‘Did you try restarting your phone again?’ 📱💀

11/12/2024

"Hey man, can we create 'organic growth' if we're just, like, begging our buddies to like and share?"

Not really, dude! Organic growth might seem like a go-with-the-flow sort of thing, but it's actually a lot of work. Begging your friends to like and share might give you a little boost, but it ain't the real deal for organic growth. Here's why:

Limited Reach - Your buddies' networks are just like yours, man. Not much diversity there.

Engagement Quality - Friends' likes and shares might not mean they're really into your stuff, leading to lower engagement over time.

Algorithm Impact - Social media digs genuine engagement from a wider crowd. Fake boosts can get sniffed out and won't help much.

Sustainability - Always asking for help ain't sustainable, dude. Real growth comes from attracting folks who genuinely dig your content.

Brand Perception - Leaning too much on friends can make your brand look less legit and less capable of pulling in a wider audience.

"Yeah, well, that’s just like, your opinion man."

True but, it's based on experience my dude. For true organic growth, we focus on creating engaging content that naturally pulls in followers. That's the way to build a real, sustainable audience. 📈 😎

07/12/2024

In the whirlwind of social media marketing, SMBs can easily get swept away by a flood of metrics. Sure, those likes, shares, and follower counts look shiny, but don't be fooled—they're not telling you the whole story about your marketing's real impact.

Read more on the blog to learn why vanity metrics don't reflect your marketing impact and how to measure persuasion effectively: https://vervecreative.studio/why-vanity-metrics-miss-the-mark-in-measuring-persuasion/

28/11/2024

Grateful hearts transform what we have into enough. 🦋

Gratitude shifts our perspective, helping us see the abundance already present in our lives. Instead of focusing on what we lack, let's celebrate the blessings we have and the people who enrich our lives.

It's also important to reflect on the history of this holiday and recognize that it represents a painful past for indigenous peoples. Acknowledgement is the first step towards healing.

As we gather with loved ones, let's remember that the essence of Thanksgiving isn't found in material possessions, but in the warmth of shared moments and the spirit of thankfulness.

27/11/2024

🐛 They took a chance, and we delivered. Because brands that care truly make a difference. 🦋

Want a sneak peek at our process? Check out our website: https://bit.ly/3V9WAgE

26/11/2024

Introducing the Monet approach to digital marketing—always unfinished. 😅 Tweaking the same ad can be a double-edged sword. On one hand, making adjustments can help improve performance by refining your message, targeting, and visuals. On the other hand, if you overdo it, you might run into ad fatigue, where your audience gets tired of seeing the same ad over and over.

Here are some tips to keep in mind:

📈 Monitor Performance - Keep an eye on key metrics like click-through rates (CTR) and conversion rates. If you see a drop, it might be time to change things up.

🎡 Rotate Ads - Instead of tweaking the same ad endlessly, try rotating different ads to keep things fresh for your audience.

🧪 Test Variations - Use A/B testing to see which versions of your ad perform best. This way, you can make data-driven decisions on what tweaks actually work.

🥱 Frequency Caps - Set limits on how often your ad is shown to the same person to avoid overexposure.

While tweaking can be beneficial, it's important to balance it with fresh content and strategic planning to keep your audience engaged.

26/11/2024

Every time I pick up a brush, pen, or mouse, I feel that rebellious spark. 🖌️🖋️🖱️ Creativity is a powerful force that breaks boundaries and sparks growth and change. It's a rebellion that makes the world more vibrant, innovative, and diverse.

Creativity as Rebellion:

✨ Breaking Norms - Creativity shakes up the status quo, encouraging us to think outside the box and question established norms.
✨ Expression of Individuality - Being creative lets us share our unique perspectives and ideas, a personal rebellion against conformity.
✨ Innovation and Change - Creative thinking drives innovation and progress, challenging traditional methods and pushing society forward.

Why Creativity is the Greatest Rebellion?

❇️ Empowerment - Creativity gives us the power to control our narratives and express ourselves freely.
❇️ Inspiration - It inspires others to think differently and tap into their own creative potential.
❇️ Cultural Impact - Creative works in art, literature, music, and technology shape and influence culture and society.

What's your favorite way to express your creativity? 🎨✨

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Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

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https://vervecreative.studio/shop/, https://vervecreative.studio/

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Videos

What is B-roll and how does it enhance social media content? B-roll is that extra footage you capture on the fly, the little details that add flavor to your main shots. Think of it as the secret sauce that makes your video pop. Why Capture B-roll? ✨ Enrich Storytelling: B-roll adds layers to your story, making it more engaging and visually rich. ✨ Provide Cutaway Shots: It gives you those sweet alternative angles and perspectives, breaking up the main footage and keeping things fresh. ✨ Fill Gaps: Got some gaps in your main footage? B-roll to the rescue! It ensures your final cut is smooth and cohesive. ✨ Maintain Viewer Interest: Diverse and interesting shots keep your audience hooked from start to finish. ✨ Editing Flexibility: Extra footage means more options during editing, allowing for creative transitions and enhancements. ✨ Repurposing: B-roll isn't just for one project. You can reuse it in future videos, saving you time and effort. Practical Tip: Whenever you're out shooting, always grab some B-roll. Look for the beauty in everyday moments and zoom in on the details. This extra footage will not only elevate your current project but also serve as a goldmine for future content. By weaving B-roll into your social media strategy, you'll create dynamic, engaging, and visually stunning content that resonates with your audience. Keep it real, keep it creative, and let your story shine. 🌟 #BRollMagic #VideoTips #ContentCreation #SocialMediaHacks #Storytelling #VideoEditing #CreativeContent #Filmmaking #VisualStorytelling #ContentStrategy #EngageYourAudience #VideoProduction #InstaTips #ContentCreators #BehindTheScenes

Hate to say we told you so. 😬 The algorithm gods don't care about your creativity. They been done already done Thanosed engagement and organic reach. 🫰 Y'all thought Thanos was gonna reverse it and start showing your followers your posts again huh? Better call the Avengers... #socialmediamarketing #socialmediamanager #socialmediamarketingtips #instagrammemes #instagram #marketingmemes #meta #algorithm #instagramalgorithm #socialmediamarketer

Constantly bombarding your audience with promotional content ain't it y'all! It's off-putting and can lead to a decline in engagement. Instead, aim for a balance between promotional posts and valuable, relevant content that resonates with your audience. ✅ Focus on providing value - Provide valuable content that educates, entertains, or inspires your audience. Share tips, how-to guides, behind-the-scenes glimpses, or user-generated content that adds value to your followers' lives. ✅ 80/20 Rule - 80% of your content should be non-promotional and 20% can be promotional. This ensures that the majority of your content is focused on building relationships and providing value, rather than selling. ✅ Use soft CTA's - Instead of directly asking for a sale, use soft CTAs that encourage engagement or interaction. For example, ask your audience to share their thoughts, opinions, or experiences related to a topic without explicitly promoting your products or services. By incorporating these tips into your social media strategy, you can avoid being overly promotional and create content that resonates with your audience in a meaningful way. Trust your struggle 🐛 but if you need help with a simple sustainable content strategy, I got you! W A N N E T T E 🦋 #brandstrategy#contentcreation #contentstrategy #socialmediamarketing #socialmediamarketingtips #socialmediatip

Blank canvases are sooo scary y'all! 😱 Ain't nothing to it but to DO IT. 😉 New brand on the loose for @lubbenvineyards The Lubben's are so fun to work with. Can you tell I had fun? 😊 Got verve? 🐛 Get it. 🦋 #makeitpop #brandidentitydesign #brandidentitydesigner #brandidentityspecialist #brandstrategy #branddesign #branddesigner #iowawine #creativestudio #verve

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