Industry leading music distribution and monetisation services, with a uniquely human approach.
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Precise was founded for creators, by creators. We first started as content creators when YouTube was still blossoming in 2010, not realising at the time YouTube would become the biggest music platform in the world. After achieving a significant following on our personal channels, we wanted to focus on our real passion - music. We saw a huge opportunity to make curated music channels that share a personalised stream of otherwise unheard, quality music.
For years we worked on building these channels and in the process developed an advanced knowledge of content optimisation and the music industry.
To date, our channels have amassed over 3.1 billion lifetime views.
A significant number of artists we work with have no following whatsoever on streaming/social sites. Our biggest emphasis when reviewing talent to post is quality, regardless of size. As a direct result of fan engagement from our videos, many have amassed hundreds of thousands of streams with no money spent on advertising / playlist promotion. This created a new income stream for them, allowing them to continue making great music.
