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The Independent Film Organization www.ifawards.org Promote yourself & your work on our site. FREE! Plus communicate with others in
the industry, in a social media environment.

Promote yourself, your films, your clients, by posting one sheets, headshots,
production stills, resumes, screening info,festivals, etc., or search for what/who
you may like to work with on upcoming projects. Membership is free. We also host
THE INDEPENDENT FILM AWARDS to bring attention to films, actors & directors who have not yet received their just due. Join or submit now!

17/01/2013

To all our filmmaker friends out there, we are assembling a list of the top 100 most important tips or pieces of advice for filmmakers, to be posted on our site. If interested, please respond to us on FB or via e-mail to [email protected] with your single most important suggestion, and whether you would like your name posted or not. Please submit ONLY ONE. Thank you.

11/12/2012

Thought our fans would like this article. Enjoy!

SOPHOMORE BLUES

Damian Lahey is among that small segment of indies who experience success with their first feature. Lahey wrote, produced and starred in Co***ne Angel, a gritty based-in-truth story about the dark and desperate world of drug addiction. The movie screened at ten festivals in Europe and North America, took several honors, and received strong audience response and key critical recognition, which led to a distribution deal with IndiePix. Buoyed by the positive reception of Co***ne Angel, Lahey was optimistic about getting his second feature project into production. But as he is discovering, there are no guarantees — even for those who have proven themselves capable of succeeding.

By Damian K. Lahey

I was feeling great when I learned that Co***ne Angel would have a theatrical run at New York City’s Pioneer Theatre in February 2007. I would’ve planned to be there for the premiere, but I was in Wilmington, North Carolina setting up the office for preproduction on my next feature, American Vengeance.

On the heels of Angel’s run, however, financing for American Vengeance collapsed. The axe fell two days before the director was to fly into town. Disappointment doesn’t begin to describe my reaction.

I felt a little bitter, sitting back and reading positive Co***ne Angel reviews from Variety, New York Post, and New York Times. Like everything else that we’d experienced with the production, the reviews were more than we’d expected. But I wasn’t feeling it — I was more than ready to move on. What made it really sting was having been unable to see the premiere with my friends there at the theatre. Instead, I was back at the Legion Production Office in Wilmington, twiddling my thumbs.

Even more frustrating was that American Vengeance is harsh material – a family child abuse revenge drama set in a small town. If it hadn’t been for the “guaranteed” financing... Suffice it to say that it’s not something I would have written with hopes of realistically wooing investors. Especially those who aren’t savvy about independent cinema and the offbeat stories that are characteristic of it. Vengeance was uncompromising subject matter, and Legion had been ready to back it. The company believed it would break out, and it still does.

When you want something badly enough, though, sometimes you suspend disbelief that your dreams could not come true. When I was finally told that the production was not happening, I looked back and could see all the subtle warning signs I had chosen to ignore in the hopes that I was making another movie. The bottom line, as I understood it, was that the company’s investment in relocating to a larger facility had taken up the funds needed for my little project. And that was that.

I had already been working out of Legion Production facilities, overseeing post and deliverables on Co***ne Angel and directing a couple of local commercials for the company. After Vengeance was cancelled, I was obligated to be there to tie up some loose ends.

Luckily, I had learned from previous projects that didn’t come to fruition to not crew up until the money was in the bank. I didn’t want to be the guy who promised half the town a job, and then the show didn’t happen. Aside from above-the-line positions and a couple of keys, no guarantees were made to anybody. Only one other actor (other than me) had been seriously considered for a role and contacted.

I felt good about that, but I was the guy in town who was supposed to make a movie and wouldn’t be making a movie, and there was no way to avoid looking like a moron in some way, shape or form. There’s already enough of that in the filmmaking community and I felt I had unwittingly contributed to it. (My girlfriend had dumped me the week before to work as the script supervisor on Cabin Fever 2, making more money than I’ll probably ever make in my life. Because I wasn’t crewing on CF2 or any of the other films in Wilmington earning union day rates, I might as well have been a third class citizen).

If there’s anything I loathe more in this business, it’s those who talk about making movies but never do. That, and those who make a small film of not much significance (like our own Co***ne Angel) and rest on their laurels. I started to think that I was one of those guys, and it made me sick to my stomach.

Down in the dumps and feeling sorry for myself, I holed up at Lula’s Pub next door to the production office, pouring drinks into my face. Finally, I realized that it was petty to allow myself to get depressed over not getting to make a movie, and I summoned the determination to finish up post on Co***ne Angel and the commercial spots. I needed to focus on one thing: the writing and getting out of there. It was perfect timing. As I was finishing up the commercials, I picked up a couple writing gigs. We shipped off the Co***ne Angel deliverables to IndiePix, and I returned to my hometown of Jacksonville, Florida to put things back together.

It was great to be home. And very restorative.

Writing is my first love, and what’s great about screenwriting, especially in this muddled modern age, is that you don’t need to do it from any specific location. While writing in Jacksonville, I picked up another job adapting a novel for film. The bills were being paid. I began to realize how ungrateful it was to complain about not having my next project being financed when I was paying the bills doing what I love to do.

I’m writing this piece in my journal here at Sligo’s Irish Pub in downtown Boston where the 5th annual IFFB is happening. I have nothing to do with the festival, but Michael Tully, who directed Angel, is here with his indie rock band movie, Silver Jew. And IndiePix is a sponsor of the fest. They’ve flown me here for a day and a half to iron out some final details involving the distribution of Co***ne Angel. Most of it has to do with the timeline for its release on Netflix and Amazon.com, and at Blockbuster, Best Buy and independent video stores around the country.

At this point, I have to admit that I'm rather tired of it all. But what’s most important to me now is the release party for the movie at the Starlite Cafᅧin Jacksonville where it all started. Without the people there, none of it would’ve been possible. Those folks might not know Cassavetes or Almodovar, but they breathe the fire of the everyday, and still stand and breathe it again no matter how uncomfortable, or ugly, or awkward, or embarrassing it may be to others. They are better for it, and so are their stories.

Thomas Wolfe may have written that you can never go home — but he also grasped that you’ll never find another one either.

Lahey is an alumnus of the North Carolina School of the Arts. Contact him: [email protected].

07/12/2012
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3 weeks left to THE INDEPENDENT FILM AWARDS deadline. www.ifawards.org

Information regarding THE INDEPENDENT FILM AWARDS, an award and recognition platform for indie films, directors, producers, actors, etc.

26/11/2012
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OSCARS FOR INDIES!! To all those filmmakers out there. The I.F.O. is here FOR YOU. While we appreciate you, your work, and your eagerness to share it with us via links, please take into consideration that THE INDEPENDENT FILM AWARDS contest and submission process exists exactly for that purpose. Please visit www.ifawards.org to get more info on submissions. Thank you.

Information regarding THE INDEPENDENT FILM AWARDS, an award and recognition platform for indie films, directors, producers, actors, etc.

21/11/2012

Happy Thanksgiving Everyone!

21/11/2012

Happy Thanksgiving Everyone.

19/11/2012

FEATURED STORY
Vimeo’s New Pay-to-View Service Heats Up with Six Compelling Films
by Kyle Rupprecht | Published Nov. 13, 2012

In September, video-sharing website Vimeo, one of the world’s largest creative networks, announced an exciting new feature—Pay-to-View—which allows moviemakers to sell access to their films and videos behind a paywall. Now, the site is making good on that promise. It was recently announced that Vimeo is opening the preview phase of the upcoming pay-to-view service with the release of six thought-provoking new films. (No comments yet)

From moviemaker dot com We thought you'd be interested.

15/11/2012

Site is back up & running. Submission session for the 2013 INDEPENDENT FILM AWARDS is open. If you know of a great piece of work or great performance, send it in.

15/11/2012

Site is back up & running. Submission session for the 2013 INDEPENDENT FILM AWARDS is open. If you know of a great piece of work or great performance, have it submitted.

15/11/2012

Anybody attend the Cucalorus Film Fest? How was it?

13/11/2012

We're currently having tech difficulty with our web page, resulting in no use in the web store. Sorry for the inconvenience.

13/11/2012

We're currently having tech difficulty with our web page, resulting in no use in the web store. We appologize for the inconvenience.

17/10/2012
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Hey all. Don't hesitate to become a member of THE INDEPENDENT FILM ORGANIZATION. Membership is FREE. With your participation, this could be a premiere central networking site for the entire country. Put your headshot, resume and links right on our site as well as comunicate directly with other industry personnel. Sign up now at www.ifawards.org

Information regarding THE INDEPENDENT FILM AWARDS, award and recognition platform for indie films, directors, producers, actors, etc.

17/10/2012
Raindance Film Festival | Home

Some helpful thoughts on getting your film distributed:

7 MYTHS OF FILM DISTRIBUTION
-------------------------------------------------
By Elliot Grove (Founder, Raindance Film Festival, UK)

We see hundreds of movies every year at Raindance. While filmmakers know how to make a movie, few have a single clue about how to go about monetising the fruits of their labours.

I have worked as a consutant...
on many different movies with budgets in the millions down to micro and no budget movies. The rules surrounding the profitable release fo the film are pretty much the same regardless of the budget of the movie.

Let me try and explain the common msisconceptions and myths about film distribution. From this I hope you will be able to see how to create a workable strategy to get your movie distributed - profitably.

MYTH #1: Filmmakers focus on making good films.
The producer looks after marketing and distribution. Filmmaker's don't need to get too involved with the producer's job.

Reality Check #1
Some filmmakers get lucky, make a film that gets out there on it's own. But the precentages aren't too favourable: few filmmakers are actually that lucky.

The film business is a marketing business. If you start making a movie without considering the audience, or understanding the basics of film finance and how the money flows, you are encumbering the chances of success.

Knowledge is power. Study examples of indie successes like Blair Witch Project and Paranormal Activity. These filmmakers were experts at understanding marketing and distribution.

MYTH #2: A distributor is excited - they've asked for a screener
Distributors read the trade papers and the production reports searching for new product. If your producer was smart enought to get listed in the trade papers, chances are you will get calls from prospective distributors. But is this good news?

Reality Check #2
Everyone is so incredibly busy. The worst mistake you can make is to send a distributor a rough cut. They will watch the rough cut and then never ever watch the finished version. I had a great 93 minute film play at Raindance a few years ago - it won awards all over the place. The UK distributor who financed the movie only ever saw the 2 hour verison and dumped it carelessly onto a DVD release totally messing up the film.

The trick is to figure out how to unveil the movie in a way that will attract distributors. This is the reason film festivals have become so important. There are 4 reasons to attend film festivals - and reason number one is to unveil your film and get a distributor offering you cash. A filmmakers homework is to try and figure out which of the 100 top film festivals would be right for you and your film. Then you need to plan how you are going to present yourself to the film festival you have been selected for.

MYTH #3: I've been accepted into Cannes - I have it made!
The top 3 film festivals in the world are Toronto, Sundance and Cannes. Getting accepted into one of these film festivals, or to Berlin, Venice, Rotterdam or Karlovay Vary are the dreams of nearly every filmmaker. Getting your film selected by one of these film festivals will certainly get you noticed. But will it get you the distribution deals you crave?

Reality Check #3
Get accepted into one of the world's top film festivals and your work has just begun. First you have to create a strategy and assemble a team.

Your key team member is going to be your publicist. A screening at a major film festival will also mean that you will want to have an after party. All of this costs money, Remember you will want to get the cast to the screening too. They say that an afterparty at Cannes costs a minimum of a quarter million dollars. So add a party planner to your team. And make sure your interview technique is up to scratch. Good filmmakers know that this is simply a part of the marketing budget of the film, and done right will guarantee a good return on investment.

Attending a major festival without a marketing and publicity strategy will impede your chances of getting a decent deal.

MYTH #4: I'm getting lots of festival invites - it's just a matter of time
Having your film a bunch of film festival is the ultimate ego trip. films I have produced have been in over 50 top film festivals around the world. Attending with your film, doing Q&A sessions, presenting workshops and partying til you drop is all part of the scene. Will all this glamour lead to a deal?

Reality Check #4
Having fun and travelling around your world to festivals does not guarantee the sale of yor film. In fact, it can backfire if th perception of your film is that it is nothing more than a festival darling.

The reason you attend film festivals is to build pedigree for your film, and for your career. This is done by getting reviewed, by being interviewed and by winning awards. Get enough of these and your are more likely to catch the serious glance of a distributor.

MYTH #5: I can self distribute
Anyone who creates content, be it a book, song or movie can self distribute. In teh publishing industry this is called vanity publishing - a dirty word until some recent bestseller successes like that enjoyed by Amanda Hocking.

Reality Check #5
Self-distribution is a viable option if you are prepared to work very hard at it. Of the thousands that attempt this every year only a handful succeed - and their success is almost directly related to the amount of effort thay have put into it.

One of my favourite self-distribution stories is Lee DeMarbre's 2001 classic Jesus Christ Vampire Hunter. He followed up a successful string of festival appearances with a tour of the north-eastern States where he booked the film into a string of latenight cinema screenings. Following that he managed to get the film distributed by Lloyd Kaufman's Troma label, and most recently it is showing on a string of internet aggregators like Netflicks. Lee has managed to create a revenue stream for his film over a decade-plus span. But, as he says, he's worked his butt off.

MYTH #6: DVD is dead
One reads about the closure of DVD stores and the birth of online distribution channels like Distrify, Blinkbox and Netflicks. Does this mean the glory days of DVD are over?

Reality Check #6
DVD is not dead - it is still the largest revenue earner in America, where it grossed over $15 billion last year. There are hundreds and hundreds of boutique DVD distributors out there. Don't be lazy. Research the marketplace and find one that fits you and your film.

MYTH #7: I'm a filmmaker. I don't need to know about the internet
There are two types of filmmakers out there right now: Those who loathe and abhor social media and wouldn't be caught dead with a Twitter account, and those who love and ambrace it.

Reality Check #7
The fact is, the internet is a powerful tool that can enable you to send messages directly to your audience without having to go through a middle man, like a distributor or broadcastor.

Distributors are also influenced by your own social media presence because it is proof that your movie works, and because it gives them a network to plug into in order to get bums on seats.

Fade Out
The distribution models are changing rapidly because of the different distribution platforms offered by the interent. Most of the old paradigms don't work as well as they did back when I started Raindance in 1992.

www.Raindance.co.uk
See More

Raindance is dedicated to fostering and promoting independent film in the UK and around the world.

06/09/2012

THE INDEPENDENT FILM AWARDS - www.ifawards.org - call for entries has been announced! Know an actor with a great performance? Submit the film!

In past weeks, some of you came to our Actors Media Workshop and that was a step to show your amazingness to the world starting with your own network...

Remember being patient with yourself knowing that you are exactly where you are meant to be right now. You're amazing.

Then the only question is how to show the others that you're an AMAZING and AWESOME ACTOR? Read our latest blog post: http://actormarketingnyc.com/the-best-actor-websites/

05/09/2012

The Independent Film Organization has announced its call for entries for THE INDEPENDENT FILM AWARDS. for info visit www.ifawards.org

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