Kick The Concrete

28/06/2024

Here are today's music releases that you should be listening to!

Among our favorites, Flau'jae Johnson reminded everyone that she can indeed rap and hoop.

Music recommendations that dropped on June 27, 2024, including music from Flau'jae, Shaq and Headie One.

26/06/2024

Stefon Diggs adds a significant accomplishment to his fashion resume: a signature shoe!

Stefon Diggs adds a significant accomplishment to his fashion resume.

22/06/2024

Laura Hayes is competing in her third Pikes Peak International Hill Climb (Official Site)!

We spoke with the Thunder Bunny Racing driver about her motorsport career, her family's influence and driving a Toyota Supra in altitude.

The Thunder Bunny Racing driver will compete in anything, anywhere, anytime.

20/06/2024

Who had the best fits of the ??

Jaylen Brown, Jayson Tatum and P.J. Washington dressed to impress in the 2024 NBA championship series.

14/06/2024

This Father's Day will be different for Bryce Savoy because he's witnessing a full-circle moment.

Here is his story and he invites others to share theirs. 💎

Bryce Savoy reflects on his first Father's Day without his Pops and how he's carrying on his father's legacy.

11/06/2024

Christian McCaffrey adds to his long list of accolades as he's named the 'Madden NFL 25' cover star.

Video games hold a special place in McCaffrey's heart and he said the honor is a "dream come true" after he grew up playing the game. He also started The Logan Project to donate video games to children battling illness in hospitals.

The 49ers star adds to his long list of accolades.

06/06/2024

Pharrell releases 'Piece by Piece' Lego biopic trailer

Pharrell's Lego biopic is due out October 11.

21/05/2024

Among the highlights at Imola was Sebastian Vettel driving Ayrton Senna's McLaren.

The celebration of the legend's life will continue at the Monaco Grand Prix.

Sebastian Vettel led an emotional tribute to Ayrton Senna at Imola and McLaren unveiled a special Monaco livery.

14/05/2024

It's official!

The Golden State team is the Valkyries.

The Golden State Valkyries are the newest WNBA team.

11/05/2024

"What is delayed is not denied..."

Nike is "of course" giving A'ja Wilson a signature shoe.

Nike announces "of course" A'ja Wilson is getting a signature shoe.

10/05/2024

Mayzin was the first artist to sign with Golden State Entertainment.

Here's how his new "Things Left Unsaid" EP came together and how signing with the branch of his hometown basketball team is a full circle moment!

Bay Area artist Mayzin speaks on his "Things Left Unsaid" EP and signing with Golden State Entertainment

08/05/2024

The one and only Ace!

adidas names Candace Parker its President of Women's Basketball.

Continuing a 16-year journey, adidas named Candace Parker its President of Women's Basketball.

03/05/2024

F1 Academy is set to make a splash at the F1 Miami Grand Prix!

Here's what you need to know about the series intended to uplift women in motorsport.

🏎️🌊

Everything you need to know about F1 Academy, which is set to race as part of the Miami Grand Prix.

02/05/2024

Logan Sargeant returns home and Ferrari, Visa Cash App RB compete for best livery

Who's ready for the ?! 🏎️🌊

The third Miami Grand Prix kicks off with Logan Sargeant seeking redemption in his home race and a splash of blue from Ferrari.

30/04/2024

This Barbie is a winner!

Barbie commemorated Kristi Yamaguchi's historic Olympic gold medal with a doll as part of the Inspiring Women series.

Barbie commemorates Kristi Yamaguchi's historic Olympic gold medal.

26/04/2024

Angel Reese looked STUNNING for the draft. A key element to her look was her subtle grill.

We spoke to Essense Martin of Essential Grillz about collaborating with the basketball star and her role as a Black woman entrepreneur and mother.

Angel Reese poses with Essense Martin of Essential Grillz while preparing for the WNBA draft. Credit: Essential Grillz

25/04/2024

Rising star E.M.E always reps Afrobeats to the world and he has his own voice and style.

A recent trip to New York where he met with some industry heavyweights gave him a boost of motivation. He recorded his new song, “One Day” at the legendary Quad Studios as a letter to his future self.

After the hardships of leaving Nigeria as a child and losing his football scholarship due to COVID, E.M.E has found a home in music. Becoming his own artist has been a long and lonely process, but he wants to inspire his fans, who he calls Believers, to keep going on their own journeys.

One day everything will make sense.

Afrobeats artist E.M.E shares the story behind his new song, "One Day," which he recorded in New York.

23/04/2024

We are back!

Our founder, Victoria Hernandez, is reviving Kick The Concrete as a platform for the heart behind the art not only for music, but also weaving in sports and other elements of culture.

This is the story of how she got here.

Kick The Concrete founder Victoria Hernandez describes her decision to go all in on the company with a leap of faith.

10/09/2021

"When I was fighting writer’s block and finding my confidence, just being around people who knew me, who already knew who I was, gave me the energy and inspiration to create again. That put me on a path to do everything else that I envisioned with Neighborhood Diamonds and show me the value of community.

"A lot of the people that I look up to, not even just in music, but sports, business, whatever industry, they found a way to build a community of people who believe in what they believe in."

Oakland and Los Angeles-based artist and community leader Bryce Savoy shares the story behind Neighborhood Diamonds 💎

Bryce Savoy talks about his journey to find confidence and now his purpose to empower others to shine as a neighborhood diamond.

06/09/2021

"I was sitting there like, 'How am I here right now?' If you're staying outside of this realm of things, you usually shouldn’t have to end up here. People on the straight and narrow usually don’t find themselves in these parts. At least that’s what I thought.

"I literally found out that I got burned. It was a consequence of straight up a decision that I made from me just being promiscuous, me just trying to fulfill my own desires.

"That turning point for me was really when I was sitting in there, it was like this feeling of shame, guilt, which was me putting it on myself, but thinking like yo, I gotta do better. I could do better. I know better. So I should do better."

Our latest story is with Hundo, who shares the heart behind his thought-provoking project "But The Flesh Is Weak."

Hundo speaks on his thought-provoking album "But The Flesh Is Weak," which includes a short film. The overall project explores fleshly desires, toxic masculinity and how to come to God and seek help.

11/12/2020

Lyric Jones reversed her usual creative process in coming up with the theme for "Closer Than They Appear" and the applications unraveled exponentially, including having Phonte executive produce the project.

this is her story ✨

Lyric Jones shares the story behind her "Closer Than They Appear" album where she worked with Phonte and Rah Digga as she shared personal reflections.

24/11/2020

"I’m in the neighborhood and I’m doing the same thing that I’ve always done, but at the same time, I want more for myself. I don’t wanna go through the motions of like doing the same thing every day and not being able to explore the world or see what’s out there in the world and being stuck to the four-block radius."

Nana shares the heart behind "Running," one of his most personal songs on his new album 👑

Los Angeles rapper Nana shares the story behind his song "Running" and how he hopes his "Save Yourself" album inspires his community.

06/11/2020

“The most powerful thing that was given to us is the power of choice.” ~ Los Angeles rapper Nana shares the heart behind his new album ✨

Los Angeles rapper Nana shares the story behind his "Save Yourself" album and how Mac Miller gave him inspiration.

22/10/2020

In her song "Balance," PineappleCiti shares the importance of keeping the right perspective in life.

A life-threatening car accident in 2016 taught her to be patient through the times of doubt and be equally level-headed through the times of celebration: all lessons that are very applicable in the wild year that is 2020.

Read her powerful story below 🍍

pineappleCITI shares the meaning behind her song "Balance" and how she learned to keep everything in perspective, especially after a life-threatening car accident.

28/09/2020

Texas artist EC Mayne is DJ Screw's cousin and takes the task of carrying on the Screwed Up Click legacy very seriously.

Coming out of a stint in jail gave him fresh motivation to make meaningful art in the form of his project, a creation with his longtime friend Deezie Brown. On the album, EC details the highs and lows of life in Bastrop County, including a tribute to his late grandmother, Miss Katie. He's working hard to show kids where he's from that they have something more to live for. Just like Screw showed him.

This story is a collaboration with Viii Sports where Deezie shares his story behind the project and what lessons he's learned from NBA star Chris Bosh, who produced "Miss Katie."

Links below 💎

29/07/2020

We are back!

For our latest story, singer/songwriter JC shares his journey becoming his own artist. He learns about his own ability for storytelling, realizing his personal inspirations after each song is written and recorded!

Part of that journey is the video for the powerful song, "Worth It" where he and his ex share her story battling opioid addiction.

Read "Worth It" at the link below.

13/05/2020

Multiple factors led Parris Chariz to a bad relationship while he was in college.

But he came out of it with a clearer vision of himself, knowing he's a star.

Now, he carries himself with confidence of his worth as a man and leader.

He's not perfect, but he's working making better decisions daily and for that he's grateful.

Read "Star" at the link below.

09/04/2020

In our latest article, LA vet Thurz looks back on the people and life lessons that shaped his single "Long Live."

Discipline 🎯
Leadership 🏆
Communication 🗣
Integrity 💎

story link below
photo: Andrew Quesada

18/03/2020

"Normal is the ability to be aware, to love yourself, to live in your purpose."

Read about LA singer/songwriter Garren's journey choosing a different life for himself than that of his father and uncles and he uses self-love and Mamba Mentality to live in his God-given purpose.

Link below.

10/02/2020

Thank you to everyone that came out to our first-ever magazine release party! If you didn't have the chance to cop, the magazine is on sale now at our website.

link below