The Reason Snowboard Magazine

01/03/2024

‘In search of shred adventure in austerity-struck Greece’. The Kings Of Argos originally appeared in The Reason 4.4 in 2013.

Hit the link in our bio to read all about it

27/01/2024

Hero 🇬🇧 🏆

10/01/2024

Have we got a winter deal for you!? To make way for new hats coming soon, we’re clearing out the last of our first style drop. Buy a copy of The Reason Annual 2024 for just £10 and you’ll get the beanie (worth £15) for FREE! Just put the mag and the colour you want in your cart and the hat is free when you pay. Link in bio. We’re running low in some colours so move quick!

29/11/2023

If you’ve ever dreamed of becoming a snowboard photographer then have a competition for you. To coincide with the launch of their new movie A Different Perspective that follows the work of photographers Teri Repo, Melody Sky and Daniel Bernstål, they’ve launched the search for Europe’s next big outdoor adventure photographer. Head over to our website to read more - link in bio!

26/11/2023

The Reason Snowboard Annual is 228 pages of the finest snowboard content from around the world, made with love and printed in the UK. The year’s annual majors on the things that make snowboarding an essential part of our lives - Adventure. Gear. Community. Click the link in our bio to buy the mag and take advantage of our Black Friday deal which gives you a free beanie with every purchase - while stocks last or until Monday 27th November 2023. Thanks for your support!

25/11/2023

Here’s a reminder that you get a FREE The Reason beanie with every purchase of The Reason Snowboard Annual 2024. Just add both the mag and the colour of beanie you want to your cart and the cost of the beanie is removed when you pay. Offer valid until Monday or while stocks last - and they’re going quick!

23/11/2023

From now until Monday - buy The Reason Annual 2024 from our site and get a FREE The Reason beanie - worth £15 - while stocks last. All you have to do is add the annual AND the beanie of your choice to your cart and the cost of the beanie is removed when you pay. Get your head covered in style, on us. Link to shop in Bio.

19/11/2023

Have ‘cracked the nut’ of the perfect all mountain board? We rode the Amplid Singular for ourselves, then sat down with Peter Bauer to discuss why they think they’ve done so. Check it out over on our redesigned website now! www.thereasonmag.com

14/11/2023

The Reason Premium Product Guide is our in-depth product review that is featured in The Reason Annual 2024 (link in bio to pick up your copy!). Over the next few months we’ll be highlighting some of the best gear for 2024, starting with Slash Snowboards

Slash Happy Place £439
Sizes: 135, 142, 146, 148, 150, 152, 154, 155w, 156, 158, 159w, 163w
This thing rips! Slash’ all-singing all-dancing freestyle model offers a medium soft flex for park forgiveness, but is packed with tech to make it fly. Carbon stringers are placed under the bindings and forwards out to the contact points to tightens up turns, enhance pop and increase the response of the board. A hybrid cambered construction has been used that gives camber between the edges for responsive grip in the turn, but with rocker at the nose and tail that simplifies press tricks and adds a level of forgiveness at the same time. Add a super fast base for longevity and speed and you’ve got a freestyle board that won’t let you down – and at a bargain price, too.

28/10/2023

Yoinked from the homies over , first snow has arrived in Avoriaz…

18/10/2023

In anticipation of The Reason Annual 2024 dropping VERY soon, we’re making space on the shelves. Get the 148 page 2023 annual sent direct to your door for just £5! Link in bio!

14/10/2023

Victor Daviet’s Trip Roulette series is an attempt to travel and snowboard to interesting places with the minimum of ecological impact. After the last episodes in Greece, Pakistan, and Corsica, this time Victor & his team went on a full-on adventure using nothing but their legs.
They left Annecy by train, took a ferry, to finally bike all the way to the most unlikely place to go snowboarding : the UK !
Through mud, rainstorms, many detours, lots of flat tires, but also many fish & chips and scenic roads, discover their fun quest for english turns !
No powder here - but lots of fun & a never ending motivation, to bring you the stoke even when it’s (almost) still dry out there.

Let the adventure begin !

25/09/2023

New week, new socks! Nothing better than a pair of fresh socks and have you covered with their casual and hiking range just in time for Autumn…

10/04/2023

Off to for the Shred Week. Bye bye rainy Gatwick, hello Morzine…

10/04/2023

It’s the last week of the season for most resorts and there are a handful of copies of the mag on the shelf at . Pick one up and get stoked!

03/04/2023

Not to be confused with our own that starts at the end of this month, there’s no better place to be in early April than the that is on right now at the Nordkette ski area that towers above Innsbruck, Austria. The Sane crew build and maintain the best, most fun and truest snowboard park at this time of year and follow it up with super fun parties in the city. We’ve got a trip heading there early next week so watch this space!

02/04/2023

This weekend in popped off.

Vans Hi Standard series never fails to deliver.

Style is king.

Shout to Hundi & Simon who claimed MVPs and to for the vibes.

30/03/2023

Just picked up a copy of the beautiful Spine Magazine out of Finland. It’s safe to say that while people like this are still involved in snowboard media then we’re in a good place! Worth every penny, I just have to learn to read Finnish now…

23/03/2023

And just like that our man is pro on with this unreal graphic.

Anyone one for a Steigl?

Yes Fabi!

16/03/2023

There’s no better place to be this weekend than The Cairngorms in Scotland for the 10th annual Upbattle splitboarding event. A full weekend of equipment demos and technique seminars means that if you’re interested in splitboarding - even if you’ve never been before - Upbattle is the ‘must go’ event this winter. What’s more, Saturday will feature the Upbattle Derby, an open to all splitboard race where competitors have to split up the mountain before setting their board in ride mode to shred back down. Be there!

27/02/2023

16/02/2023

You may have seen the super limited Looney Tunes x Ride Snowboards collab popping up on social media over the last few days, well The Snowboard Asylum have secured a handful of boards which are on sale now. Check the link and swoop!

We've got our hands on a tiny amount, only four to be precise! of the coveted Ride Snowboards x Looney Tunes snowboards. Very limited. Jump on the link if you want one. www.snowboard-asylum.com/ride-warpig-looney-tunes-815281

13/02/2023

Natural Selection changed the game in snowboard competition and this year’s event brings revolutionary stages to the event. Check out the action on Red Bull TV from the 19th February.

17/01/2023

First trip of the year and it's promising to be a banger. The Laax Open is the first major freestyle event of the World Tour and on Sunday it started to snow. Stay tuned here for daily updates as we'll be out here all week watching the event unfold.

28/12/2022

Christmas money from your Nan burning a hole in your pocket? Head over to TSA to pick up a copy of The Reason Snowboard Annual 2023 packed with product reviews of this season’s best gear, travel stories and the best snowboard photography in the business.

Bored of all the Christmas TV repeats, family banter and Turkey leftovers yet? Beat the bloat with a copy of The Reason 2023 Annual. 148 pages of rider articles, travel, product and snowboard stoke.

20/12/2022

continues to be one of the most inspiring shredders in this sport of ours and the rerelease of his ‘96 pro model is one for the ages! I had this board back in the day and it was a banger then, can’t wait to see how the tweaked version turns out!

11/11/2022

Mervin Manufacturing have been making Lib Tech and GNU snowboards in the Pacific Northwest since the 1980’s and they’ve pioneered many of snowboarding’s most interesting and ground breaking technologies. Check out their new full range of Travis Rice pro boards from Lib now.

The 22/23 Lib Tech T.Rice Collection! Travis Rice’s legacy of next level riding, projects and vision consistently pours out into his collection of dream boards. Travis and our experiMENTAL engineers have spent well over a decade creating, testing, tinkering, ripping and dreaming into this current line. From his staple rip-it-all power freestyle T.Rice Pro and T.Ripper to the explosive high performance Orca and ultimate tech-packed Apex Orca to his Natural Selection Tour winning Golden Orca and the boundary pushing Orca Split; Travis ideates, rides, tweaks, tests and re-tests each and every one before putting on his stamp of approval. Featuring amazing works of art by Andrew Schoultz, Schoph and Parillo and fundraising efforts for Orca Conservancy (and of course the usual 🇺🇸 manufacturing) the Lib Tech x Travis Rice dream continues full steam ahead! Check out all the boards on our T.Rice Collection page and in your local shop! Stay tuned for more T. Rice pics/vids/art/conversations coming soon! Pics: Tim Zimmerman
https://www.lib-tech.com/snowboard/travis-rice-collection

19/09/2022

We’re deep in the production cycle for The Reason Snowboard Annual 2023 and it’s shots like this that keep us going! Fresh snow on the Hintertux Glacier on September 18th.

20/05/2022

Because it’s Friday innit. 🚁

22/04/2022

Some POV inspo from Mr is just what we need today.

Nice bit of send on display here.