Louden Up Media

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Louden Up Media Know what you want your business or organisation to say, but don't know how to say it? Then let Loude Or just want to say it better? Then let Louden Up!

Media simplify, streamline and add flair to your message – and leave you free to use your valuable time to do what you do best: run your business. Coming from a background of advertising, client publishing and a decade of sharpening up countless stories for some of the top-selling news organisations in the world, Louden Up! is proud to join the Coffs Harbour business community. Our latest clients

include Popla Bellingen restaurant and Screenwave's youth film festival in partnership with Headspace, Rec Ya Shorts. We offer memorable content and marketing strategies, PR and press packs, content consulting, copywriting, corporate communications, newsletters and e-newsletters, social media management and more. We tailor a package to suit your time and budget scope. Do get in touch to see how Louden Up! can help you cut through the noise, strike a chord with your customers and tell your story better.

Saltwater Freshwater Arts has done it again! Those awesome local Aboriginal performers who stole the show at SWFW festiv...
10/07/2019

Saltwater Freshwater Arts has done it again! Those awesome local Aboriginal performers who stole the show at SWFW festival this year were all unearthed by the Made Deadly project - from hip hop to heart-melting instrumentals and singer-songwriters, all from the First Nations across the Mid North Coast. Now Gurmesh Singh - MP is supporting another year of this deadly project. Can’t wait to see (and hear!) the results. 🎧🤟🙌 Grow The Music 🧡

🎷🎺🎸🎻MUSIC FUNDS HIT THE RIGHT NOTE🎭🎤🎼

Great news today, with $60,000 in State Government funding for an important Coffs Coast cultural project.
Saltwater Freshwater Arts Alliance, and music development organisation Grow The Music, will offer open-mic sessions to Aboriginal musicians, singers and performers.
Eight performers will be chosen to undergo rehearsals and mentoring to perform at the annual Saltwater Freshwater Festival on Australia Day 2020.
Congratulations to Saltwater Freshwater Arts Alliance GM Chris Spencer and your team for the outstanding work you do in our community.
I was particularly pleased to make this announcement during NAIDOC Week festivities in Coffs Harbour.
Saltwater Freshwater Arts NAIDOC (National Aboriginal and Islander Day Observance Committee) Week Create NSW

Thank you to all who shared their stories with us as we helped run the press and comms coverage of Saltwater Freshwater ...
26/01/2019

Thank you to all who shared their stories with us as we helped run the press and comms coverage of Saltwater Freshwater Festival. Incredible music (esp the local hip hop 🙌🤟), cultural workshops + the care, curiosity, appreciation and sharing between our non-Aboriginal community and region’s First Nations people - this was the most touching projects we’ve been involved in and def our favourite Australia Day ever! Thank you to 2 Triple B FM for tirelessly keeping the on-site broadcast rolling with awesome interviews and tunes + Bellbottom Media Port Macquarie Focus Triple M Coffs Coast NBN Television @ Coffs Harbour Marina

Festival day!! Wonderful support from our region’s media 🙏🙌🤟😎 Happy Australia Day                                       ...
25/01/2019

Festival day!! Wonderful support from our region’s media 🙏🙌🤟😎 Happy Australia Day @ Coffs Harbour, New South Wales

We’re proud to be on board as the PR for Saltwater Freshwater Festival 2019 which falls on Australia Day next month at C...
20/12/2018

We’re proud to be on board as the PR for Saltwater Freshwater Festival 2019 which falls on Australia Day next month at Coffs Harbour Jetty Foreshores. ARIA-nominated Aboriginal musical headline acts, diverse food market, cultural stalls and hands-on workshops, all make this event a meaningful showcase of the best of old and new Aboriginal culture from the four Aboriginal nations on the Mid North Coast.

Seriously gorgeous street art and branding in retail spaces in the back streets of Brunswick. The everyday doesn’t need ...
09/12/2018

Seriously gorgeous street art and branding in retail spaces in the back streets of Brunswick. The everyday doesn’t need to be boring. I believe this is an entrance to a dentist’s clinic.👌

Two days of thought-provoking, idea-triggering talks from global heavy-hitters in tech and innovation at  Melbourne spon...
07/12/2018

Two days of thought-provoking, idea-triggering talks from global heavy-hitters in tech and innovation at Melbourne sponsored by and . Here’s Adam Nash VP of Product, Dropbox... a product that we can’t now imagine running our business without! Lots of insight on how to develop and build products and innovation that have mega-impact.

What a way to kick off our stay in Melbourne - meeting Silicon Valley and Macintosh legend Guy Kawasaki. 💻⌨️💪 🙌 “Cream r...
05/12/2018

What a way to kick off our stay in Melbourne - meeting Silicon Valley and Macintosh legend Guy Kawasaki. 💻⌨️💪 🙌 “Cream rises, crap sinks”, was my favourite from Guy’s potted philosophy of “evangelising” (read: PR-ing and marketing) tech, in his small pre-conference talk to investors last night. We love it!

This is Sandy, Janison’s head of operations, sitting in front of Mission Control in the Coffs Harbour office, where powe...
30/11/2018

This is Sandy, Janison’s head of operations, sitting in front of Mission Control in the Coffs Harbour office, where powerful servers monitor award-winning education and exam projects at hundreds of client sites across the globe. It’s one of the company highlights featured at the Coffs Harbour stand at StartCon conference in Sydney this week. Working at Janison in Coffs offers an incredible global-level tech career path plus all the perks of life on the oceanfront. Visit the careers page on Janison’s website. @ Coffs Harbour, New South Wales

So proud to see mother-and-daughter power duo Lyndall D***s and Mel Browne of  reach the state finals of NSW Tourism Awa...
22/11/2018

So proud to see mother-and-daughter power duo Lyndall D***s and Mel Browne of reach the state finals of NSW Tourism Awards 2018. These guys beat heavyweights from Sydney, Byron Bay and the Hunter to sit among just seven other players in the Food Tourism category - including Sydney Fish Markets. 🙌 It’s not just packing a punch in the gruelling awards submission process, it’s their seven-day-a-week, heart-and-soul dedication to sharing their joy of customer service, love and knowledge of food and sustainable living with everyone who walks through their door. Amazing achievement guys and a real credit to this region! 👏👏👏👏 Photo by

My pre-MCing interview with Sally-Ann Williams from Google Australia  a national keynote speaker on bridging the divide ...
21/11/2018

My pre-MCing interview with Sally-Ann Williams from Google Australia a national keynote speaker on bridging the divide between education, technology and opportunity. This was the second event for Coffs’ Startup Grind talks series and it packed out the top floor function area of with teachers, business guests and guests from Microsoft and Adobe. Great insights, collaborations to really kickstart and nurture the next generation of tech pros in this region. We’re proud to partner with this Google-sponsored event (and be a last-minute MC!) @ Coffs Central Shopping Centre

We’re excited and honoured to be part of promoting this project. The product is stunning, as is the story behind it. Wel...
02/11/2018

We’re excited and honoured to be part of promoting this project. The product is stunning, as is the story behind it. Well done, National Aboriginal Design Agency 👌

"Water Yuludarla" is about the generational connection between the Gumbaynggirr peoples and the waters and lands of this area. A river winds its way across border with my ancestors from the centre, radiates out, my family symbol. This speaks of taking spirit from home out into the wider world. Brent...

Congrats  on hosting Coffs’ first  Grind event sponsored by  Inspiring talk by former CEO and local self-made multi-bill...
30/10/2018

Congrats on hosting Coffs’ first Grind event sponsored by Inspiring talk by former CEO and local self-made multi-billion dollar success story Scott Schindler. Louden Up is proud to partner with this amazing series of events. @ 63 First Ave - Sawtell

We're on iTunes! Well, for 15 minutes. In this podcast with Andrew Woodward I share a few tips on writing (and speaking)...
22/10/2018

We're on iTunes! Well, for 15 minutes. In this podcast with Andrew Woodward I share a few tips on writing (and speaking) effectively in a business context – About Us blurbs, advertorials, brochures etc. It's a potted version of a 2hr workshop from a few weeks ago. Enjoy!

Andrew Woodward talks with PR professional and wr…

Hm. This is an interesting one. Does running a business (or a "startup", for the trendy), automatically mean that daily ...
22/10/2018

Hm. This is an interesting one. Does running a business (or a "startup", for the trendy), automatically mean that daily struggling is a good thing? P.S. If you've never watched a Gary Vaynerchuk video, you'll get more out of this article by having a look first.

I don’t like .

Tripleb Bellingen chats with Regional Development Australia Mid North Coast director Kerry Grace about regional business...
17/10/2018

Tripleb Bellingen chats with Regional Development Australia Mid North Coast director Kerry Grace about regional business trends plus the upcoming Ignite MNC 2018 - Design Led Transformation. Also Innovation Hub Coffs Coast coordinator Tony Rothacker talks about a new initiative using the tech skills of unemployed Coffs Coast youth.

This episode Eve sounds out Kerry Grace, director of Regional Development Australia (RDA) Mid North Coast. Kerry has made a career of advocating for the business community via a number of avenues, and

Just making sure that the food is just right at  this arvo 😜 Their food truck is parked up for a couple more hours at  w...
06/10/2018

Just making sure that the food is just right at this arvo 😜 Their food truck is parked up for a couple more hours at with southern dishes like tamales, chili and peach iced tea. Nice!

We’re super chuffed to have become partners of  Startup Grind here in Coffs Habour, Australia’s first regional chapter o...
05/10/2018

We’re super chuffed to have become partners of Startup Grind here in Coffs Habour, Australia’s first regional chapter of this legendary entrepreneurs network in more than 400 cities around the world, powered by Google For Entrepeneurs. From 30 Oct it will bring to town celebrated speakers from companies including and More proof - if anyone needed it!! - just what an awesome area we live in for business, ideas, networking, education and inspiration.

Louden Up Media is delighted to announce that we are a partner of Startup Grind Coffs Harbour. Startup Grind began in Si...
05/10/2018

Louden Up Media is delighted to announce that we are a partner of Startup Grind Coffs Harbour.

Startup Grind began in Silicon Valley and has become a global entrepreneur community spanning 400 cities in 120 countries, powered by Google for Entrepreneurs and connecting and educating business founders.

Coffs Harbour is Startup Grind’s first-ever regional chapter in Australia! It means our region will host 10 events per year featuring founders and thought leaders from around the world – starting with Sawtell's own Scotty Schindler Check it out!

I'm attending Startup Grind Coffs Harbour w/ Scotty Schindler - A quintessential Australian success story on October 30

Modelling a bit of merch and grins with the  crew - Nicole, Kye and Deb Spillane. The station celebrates its 35th annive...
30/09/2018

Modelling a bit of merch and grins with the crew - Nicole, Kye and Deb Spillane. The station celebrates its 35th anniversary today and we’ve been on rotation behind the mics playing Bello’s best and finest from over the years. Come down for a chat and some tunes and check out where the magic happens 🎧🤟 🧡

Research afternoon! We’re kicking off spring with 3 x new PR campaign contracts, three very different audiences. So firs...
20/09/2018

Research afternoon! We’re kicking off spring with 3 x new PR campaign contracts, three very different audiences. So first it’s heads down, homework time 🤓🧐 - powered by falafels from 👌🧡 🙌

I don't often get a byline on my writing these days, but this is a fun one to share, written for The Cheesemaking Worksh...
19/09/2018

I don't often get a byline on my writing these days, but this is a fun one to share, written for The Cheesemaking Workshop & Deli. Who knew one morsel of cheese can have 83 different flavour qualities?!

Raw milk cheese: an explorer’s guide Our publicist Eve Jaremka quizzes us on exactly why raw milk takes the flavours of cheese to a whole new level. I’m a very selective cheese fan. I treat it like fine wine. I like my cheese flavours to be unexpected, deep, complex, multi-faceted – like a kal...

Helpful – not sneaky! – mind tricks for catchy business content from the masters, CMI
31/07/2018

Helpful – not sneaky! – mind tricks for catchy business content from the masters, CMI

Apply these five psychological principles to improve the content marketing experience for your audience (and your brand) – Content Marketing Institute

This is sooooo handy – you see it all the time, businesses posting the wrong sized photos on social media and having the...
20/06/2018

This is sooooo handy – you see it all the time, businesses posting the wrong sized photos on social media and having their words or content clipped at the edges. Here's the up-to-date guide on image dimensions for most channels...

Stay up-to-date with ever-changing social media image sizes using this detailed guide and free Photoshop CC action to correctly auto-format graphics.

Thanks Bello for an awesome first day of  yesterday, another big day ahead and this eve Debbie Spillane interviewing Mic...
09/06/2018

Thanks Bello for an awesome first day of yesterday, another big day ahead and this eve Debbie Spillane interviewing Michael Leunig. 🙌

Anthony Bourdain - the original rockstar chef, sharp doco maker, author, gentleman and total cool dude. My first big cel...
09/06/2018

Anthony Bourdain - the original rockstar chef, sharp doco maker, author, gentleman and total cool dude. My first big celebrity interview in the 2000s and an inspiration ever since. Class act. RIP

A very special honorary visitor to the Louden Up office today, bestie  ❤️ from Canberra via Qatar. Keeping the wheels tu...
28/05/2018

A very special honorary visitor to the Louden Up office today, bestie ❤️ from Canberra via Qatar. Keeping the wheels turning on a Monday morning 🙌

Got the day passes! Can’t wait for the  - especially Bruce Pascoe, author of Dark Emu, an exploration of the stunning an...
22/05/2018

Got the day passes! Can’t wait for the - especially Bruce Pascoe, author of Dark Emu, an exploration of the stunning and extraordinary land husbandry by our Aboriginal forefathers, as well as CNN, BBC and Reuters correspondent Professor Peter Greste who will be speaking about the state of today’s news journalism, a topic close to our hearts.

Wicked work in progress   👌❤️                                  @ Mother Natures
19/05/2018

Wicked work in progress 👌❤️ @ Mother Natures

With the lovely Rod Keers of , ahead of my speech at Aanuka Beach Resort for  Thanks for the pre-public speaking laughs ...
14/05/2018

With the lovely Rod Keers of , ahead of my speech at Aanuka Beach Resort for Thanks for the pre-public speaking laughs Rod! 🙌

Starting after lunch today 🙌🌿🌱🥗🍲    Thank you for the mention  See you guys at Bello!                               ❤️
12/05/2018

Starting after lunch today 🙌🌿🌱🥗🍲 Thank you for the mention See you guys at Bello! ❤️

Officially excited. This Sunday 4 to 6pm I’ll be a guest on air with national ABC radio legend Debbie Spillane as a gues...
10/05/2018

Officially excited. This Sunday 4 to 6pm I’ll be a guest on air with national ABC radio legend Debbie Spillane as a guest of her music show Songversations - a fun wander into musical life adventures. Tune in to via My Tuner Radio on your iPhone (free from App Store). Treats we’ve lined up include PJ Harvey, Iggy Pop, Prince, Linda Womack, jazz, ska, dub, funk, trance and 90s glory days of grunge, Aussie pub rock, punk and pop. And some embarrassing stuff in between 😜

Tune in to  radio tomorrow for Cameron Marshall’s morning show (6am to 10am) to hear the passionate Kev Doye of  chat ab...
09/05/2018

Tune in to radio tomorrow for Cameron Marshall’s morning show (6am to 10am) to hear the passionate Kev Doye of chat about his huge sustainability inspo in Bellingen Shire, plus this weekend’s Kombu Food Film Festival at Bello Mem Hall. Go, Kev 🙌

 is proud to have been invited by Coffs Harbour City Council to assist Coffs Coast businesses with their submissions for...
08/05/2018

is proud to have been invited by Coffs Harbour City Council to assist Coffs Coast businesses with their submissions for the upcoming Regional & State tourism awards. We’re delighted to have taken some of our clients to national level in industry awards this year. Get in touch and see how we can consult on your entry and really make it shine. This is a terrific opportunity to showcase the amazing, quietly hardworking, innovative businesses in this area.

Thank you to Simon Foster, Screen-Space editor and ABC's Statewide Drive film critic (and all-round champion) for this d...
30/04/2018

Thank you to Simon Foster, Screen-Space editor and ABC's Statewide Drive film critic (and all-round champion) for this detailed preview of Kombu Wholefoods Food Film Festival, coming up in Bello on 12 May. 💪🙌🧡 I love bello shire The Coffs Coast Advocate Coffs Coast Focus ABC Coffs Coast 2 Triple B FM Triple M Mid North Coast Bellbottom Media Coffs Connection & Community Coffs Coast Creative Industries Coffs Coast Food Collective Coffs Coast Food Vloggers & Bloggers Coffs Coast Film & Screen Industry

The advocacy documentary movement thrives through the passion and determination of people like Kev...

Beaut coverage of  Food Film Festival in  🙌👍👌 Love your work guys. A reminder - it’s a one-day free (gold coin donation)...
29/04/2018

Beaut coverage of Food Film Festival in 🙌👍👌 Love your work guys. A reminder - it’s a one-day free (gold coin donation) festival, screening 4 x uplifting documentaries on sustainable food and living, at Bellingen Memorial Town Hall. Sat 12 May, 1pm-8pm. Children welcome (all films rated PG). 💚

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About us

Marketing is changing. It's no longer about a hard-sell or simply singing the praises of your own brand. It is about sharing information in a way that is most relevant to your customers – and telling a story well.

We believe the most effective approach is articulate, thoughtful and agile. One which puts your readers and their interests centre stage. That goes for your website, your blog, your PR, newsletters and your marketing materials.

We offer fully tailored:

• PR & publicity services