TEDX Speaker || I show you how to sell your expensive stuff online.
(1)
Even if you're bad at sales || About a mil $ in deals closed || Learn how you can do same 👇
https://www.einsteinofmarketing.com/clap/
If you’re trying to start an online business and you don’t know WHAT to sell..
That’s usually the least of the problem..
HOW to sell.. is a bigger challenge..
Once you know how.. you can sell anything.
Because selling is the same across industry.. real estate.. ecom.. etc
Marketing isn’t all about making money..
Direct response? Yes
But marketing in general? No.
Marketers have been hired to
• To change cultural beliefs..
• Sell agenda’s..
• Modify people’s behavior
Some of the things you do…eat..believe..
Came from great marketing.
I used to think sales calls were about imparting knowledge
but I was wrong
Dominating the conversation can lead to mistakes
Effective sales require active listening, observing needs, and asking targeted questions to understand the client's perspective and close the deal
Trying to reach your ideal client?
These are your options
1. Cold outreach
2. Paid ads
3. Content Marketing.
4. Influencer Marketing
5. Search Engine Marketing
How many are you implementing?
Why are you wasting your ability to speak fluent English arguing online when you could land opportunities like this?
If you want to know how to get started. The details is in my featured posts
You don't persuade by forcing or threatening..
at most you get surface level compliance.
To really effect change.. the motivation must be from within..
The first step to changing minds begins with questioning.
Good Questions are bullets in a salesman arsenal.
Getting good at sales is getting good at communication—becoming a better communicator.
That’s all it is.
Now tell me one situation improving this one skill wouldn’t translate to a better life for you?
How to build an online business in 7 easy steps…
Even if you’re bad at sales and marketing
1. Get a High income skill if you don’t have one
2. Get discoverable
3. Pick a market
4. Nail your offer
5. Establish credibility prior
6. Outreach
7. Close
8. Fulfill
Simple things that have 3x my productivity
1. Plan my week sunday evenings
2. Plan my days the night before
3. Sleep by 10pm
4. Wake up 4:30am
5. DND almost always on
Being able to focus on something for a long time is an underrated skill.
With constant distractions and instant gratification
it's easy to get caught up in the chaos and lose sight of what's truly important
High-ticket products = more value, attention, and results.
Anything less is selfish
Look for the pain
No pain
No sale
Got plenty of Time?
Go for Organic Traffic! Build a solid online presence, craft engaging content, and attract loyal fans. It's a long-term strategy that requires effort and patience, but the payoff is worth it.
Got cash and not much time?
Go for Paid Traffic! Reach your target audience fast, drive sales, and scale your business quickly. It's a fast track that requires a budget, but delivers fast results.
Your brand message would be amplified faster
You'd reach new customers faster
Your conversions will be boosted
In the end
You'll pay with the resource you have in abundance - either Time or Money to build
A strong online reputation
A loyal customer base
A great business empire
Interviewers have hard choices to make.
If they have two candidates who meet their criteria equally. Skill for Skill. Experience for Experience…
Then they’ll decide by other factors. E.g. The one they like. The one that stood out.
Getting them to FEEL something makes you stand out
Any mentor that wants you to keep tagging them on your payouts has a problem.
Bcos why does that bother the mentor?
If mentee paid for mentorship and you delivered and they’re successful? the mentor should rest in that.
In my experience it’s only the mentors ego that’s the issue especially…when the mentee begins to gain clout and attention.
It's absurd
If you're trying to escape the trenches..
Read Millionaire Fastlane by MJ Demarco.
If you're not a millionaire in dollars and you want to..
Read millionaire Fastlane by MJ Demarco
If you have a digital product and would like to make 7-8 figures selling that product without stress.. read this.
1. The money is not in creating a product..
It’s in marketing your product.
It’s not the best product that wins..
it’s the best marketed product that win.
Learn marketing or hire a pro.
2. Building an audience.. Having a community is EVERYTHING.
Many people create courses then look for students..
Successful creators create courses based on feedback from community.
Community first.
Courses/Product second.
3. Be willing to give consistently for a while.. and then ask.
Humans are reciprocal beings.
They have a psychological need to give back..
Give to (a) your community.. this puts them at a need to repay back.. and they’ll do this in two ways that benefit you..
They are:
a. They’ll buy your product when it’s time.
b. For those who may not be able to buy.. they’ll become your evangelists..
They’ll share.. RT and promote your content.. because they found it valuable..
This leads me to my next point:
4. Let others do most of the talking:
If I tell you I’m good at marketing.. you may not believe me..
If 25 other people tell you I’m good at marketing.. you’re more inclined to believe. Why?
What others say about you and your product is far more believable than what you say.
5. Buy time.
Creating a course is hard work
Making money from selling it is harder..
To make money from your digital product then you have to buy time.
Paid ads.. Automation.. V.A. Funnels etc.
These things help you buy back your time by automating or delegating most things
6. Optimize these two things:
Making money on a digital product is a function of two simple things
Traffic: nos of people who see your offer
Conversion rate: % of those that buy after seeing your offer
Always try to increase both
7. Don’t be afraid to (charge a premium or) increase your price.
There are people that will pay.
You however must sufficiently justify why the price is that high.
8. Take stock.
You’re running a business not a charity.
What you make from your product should be 4-5x more than what you spend.
Yes.
This can allow you to create better products and experiences for your customers and students.
One more:
9. Before people will pay you money..
They’ll have to first of all pay you attention.
Getting attention is the first thing when it comes to making money
Anddd
That's it
I hope this was helpful
Why facts alone are useless in persuasion.
An interview is a sales call.
You are selling them on why they should go with you.
But every salesperson knows...
"People buy emotionally and Justify it with logic"
Stop being only logical in your interviews...Make them FEEL something
First time kicking a ball in almost 8 years.
Sprained my ankle in the process.
How did your day go?
Someone making N1 million monthly wanted to scale to $4,000 monthly
I asked some tough questions but the will to provide a comfortable life for their family was strong
It wouldn't be easy
They knew that but were willing to put in the work.
The lesson?
Complacency can be a trap.
Even when things seem good, we can get stuck.
It's not about being comfortable, it's about pushing beyond our limits.
No excuses, no shortcuts. Just ownership and dedication.
Recognize when you're settling and push yourself to grow. It may be uncomfortable, but that's where the real growth happens
I hope this helps
7 checklists to closing the sale
1. Trust
2. Doubt
3. Urgency
4. Pain
5. Desire
6. Support/Authority
7. Budget
If the deal doesn’t close?
It’s due to the lack of one or more of these
I learned how to drive without going to driving school—my friend taught me using his mums sienna.
2 classes in and I was on the road.
But in the first two years of having my own car I paid for it with VIO. Police stops. Traffic offenses.
And I couldn’t drive a manual car.
So do I really know how to drive?
This post is not about driving.
It’s about learning sales.
Sometimes the brilliant/gifted students make the worst teachers.
The fact you’re good at a skill doesn’t automatically mean you’re good at coaching/teaching it.
Teaching & Coaching is a different skill on its own.
And gifted people may find it hard to impart what comes naturally to them.
That means that the best proof of a coach isn’t their personal success…
It’s those they’ve made successful.
The incredible things about books is that..
You don’t remember everything in a book..
But the book somehow changes and influences you.
My growth on social media has been majorly influenced by Seth Godin (Unleashing the idea virus)
Build an audience before you sell
And sell first
Before you build the product
I had this guy who had done some work with me and wanted my sales coaching service.
So I thought it was going to be an easy sale because he was familiar with me
And because of this I ignored my sales process.
I was wrong.
The deal didn’t close.
That’s when I realized that…
A professional surgeon doesn’t skip the SOP’s because the patient is his friend.
In sales you’re a hunter
And your sales process is your spear
The more you stick with it the higher your chances of success.
And if you don’t have a sales process?
Start with the link on my profile
Books have a tremendous way of changing how you see the world.
But this one has helped my perception of reality
If you want to know why and (how) you and others staunchly believe behave and eventually change their minds around strong subjects like politics and religion?
Read this book.
It’s one of the best books you’ll read in your life.
People are bad at selling because they think “selling = telling”
Maybe if we changed it to “asking/finding and prescribing”
Many people will be better at selling..
because that’s what selling is about..
Asking questions
Finding objections
Prescribing help
The best marketers understand people…
Not strategies..
Not scripts..
Not even systems.
Strategies..scripts.. systems change all the time..
You know what never changes?
People.
And why they want things..
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Fast forward one year later he did
Fast forward one year later he did
Messi or Ronaldo are not the best players in the world
How to get people to pay you a little bit more
How rich people think about making money
Here's a valuable sales and marketing lesson I have learnt from the book Influence: the psychology of persuasion
This looks like it is going to change the game for sales. You could talk and converse with people in different languages and sell to them. Beautiful
This looks like it is going to change the game for sales. You could talk and converse with people in different languages and sell to them. Beautiful
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