The Business of Digital Podcast

28/10/2021

What platform do you use and do you agree?

The Core Web Vitals Technology Report shows which web publishing platform offers the best Core Web Vitals performance

27/08/2021

After almost 200 episodes the guys take a look back at things they did well... and not so well. Learn from them and avoid making the same mistakes (or learn what worked). https://www.businessof.digital/podcast/e199/

After 198 episodes over the past 4 years we thought we should do something of a roundup on what we have learned about having guests, sound, tools, format, style, and also a few things that we would have done differently.

18/05/2021

06/01/2021

Have a few minutes? Give Aleyda Solis some quick answers!

Guides, jobs, colivings, tools, events and more to work remotely, for digital nomads, remote professionals & distributed companies. Own your life!

19/11/2020

Our today is the first Google and Antitrust episode we did almost 2 years ago. In it we compare EU vs US laws, some recent cases and the basics of antitrust law. If you want to learn more about antitrust this is a great place to start.

Dig into the complex topic of Google, Antitrust, EU, and more with special podcast guests Elmer Boutin and Steve Cernak.

11/11/2020

This week we talk a bit about Ocean Spray and TikTok but really focus on the type of ads we all are creating.

Using Ocean Spray and TikTok as a spring board the guys dig into asking the question of "How Human is Your Marketing". Listen for examples and ideas.

29/10/2020

Our last takes us to the episode when we looked at Tools for Leveraging Google Search Console Data. If you ever spend time looking at GSC data we highly recommend you give a listen and check out some great tools.

Dave talks MDMC20 for a minute and then digs into analysis tools and reporting tools to leverage your Google Search Console data to improve your business. Fo...

28/10/2020

We have talked about using videos on social sites so now its time to cover using them on your site.

Video makes websites more engaging and helps them rank better. Discover how to embed it on your site, what types to use, and how to do it well.

28/10/2020

Looking to get more traffic from Bing and Google? Already ranking but still hungry for more traffic? Learn Some Ways to Test and Improve CTR From Google and Bing

This episode will dig into some tests, some resources and some ideas on what you can do to improve your own CTR in Google and Bing.

27/10/2020

....The TikTok video propelled beverage sales and almost doubled the value of the Ocean Spray stock price. For good measure, “Dreams” reached No. 1 on iTunes and returned to the Billboard charts for the first time since 1977.....

The most human commercial ever? Lessons for the new marketing era. The most human commercial ever? Lessons for the new marketing era.

22/10/2020

Our last for this week is all about Tools for Leveraging Google Search Console Data

Dave talks MDMC20 for a minute and then digs into analysis tools and reporting tools to leverage your Google Search Console data to improve your business. Fo...

15/10/2020

So one last .. all the way back to earlier this week! Patterns in Social Media Posting, Podcasting, and Content Scheduling

There are patterns that most people fall into in life but also with posting content and social posts. In the past we did dig into the notion that Best Practi...

15/10/2020

Tis the season (almost). For we go way back and talk about Getting Ready for Seasonal Marketing Opportunities

The guys dig into how planning for seasonal events should happen not days or weeks but in some cases a month or two in advance. From landing pages to promo c...

09/10/2020

Learn from the mistakes of others.

By focusing on what will lead to certain failure, we can use this as a mechanism for avoiding it. Here are 7 Ways to Fail Using TikTok in Your Influencer Campaigns.

22/09/2020

An old article spurs a discussion about Charlie Rose, Kevin Rose, Elon Musk and asking better questions.

Who knew there was so much to asking a question. A 7 year old article spurs a debate on how to better ask questions and improve the answers we get.

15/09/2020

Huge giveaway from Aleyda and many great supporters!

Giveaway of 20 Roar Together accesses during 6 months, completely for free to SEO women looking for personal development and confidence advice. To participate in the giveaway, just leave a comment here!

15/09/2020

Join us tomorrow at 3 EST for our Marketing Spotlight (LIVE) here on our page. We'll chat with Dave Rohrer, Founder of NorthSide Metrics, an internationally recognized speaker and co-host of The Business of Digital Podcast.

10/09/2020

There are some great product and ecom examples from Adidas, O'Reilly Auto Center, Nadia Cakes and more in this episode

Sometimes content marketing can come in the form of products and non traditional ways. Listen as the guys cover some product link bait examples from Adidas, ...

04/09/2020

Catch episode 167 on YouTube. Do You Deal in Trust? How to Unlock it for Your Business W/ Jay Sofer talks about building trust online and offline.

This episode and interview with Jay Sofer of Lockbusters NYC focuses on how to unlock and build trust with people offline and online. For the podcast, full t...

03/09/2020

Another and another great old episode. Bugging Out Over Reviews With Thomas Ballantyne digs into not only reviews but how to make organizational changes from what you learn.

Thomas Ballantyne joins to dig into aggregating reviews, responding to reviews and how to best use customer service and reviews to improve your business. For...

27/08/2020

We dug deep for Back to School and . If you missed it or know someone looking to finish up school do share this interview with Dr. Scott Cowley

It's 2018 and I'm teaching starting next week. What should today's digital marketer be expected to know/have experience with coming out of college if they wa...

26/08/2020

Sometimes it really is okay to question the data or how it is displayed at least. The 60-150 range threw us off this morning. Why not just say 60+?

21/08/2020

Miss Episode 165? Why Brands Need to Always Think Local is where we dig into localizing your copy even for a US audience

Often we only think we need to worry about localization when expanding into a new country but the English language here in the US requires its own localizati...

21/08/2020

This week we dig into language and look deep into localization across regions of the United States.

Often we only think we need to worry about localization when expanding into a new country but the English language here in the US requires its own localization.

18/08/2020

If you are on WordPress give this a read!

Two issues related to WordPress 5.5 are possibly affecting thousands of websites. This is how to fix them.

15/08/2020

Want some virtual speaking tips? Here you go!

Learn how author and theorist, Nick Morgan, is helping businesses convey their intended friendliness through virtual communications.

14/08/2020

Great post from Susan you might want to dig into this weekend.

Stop treating your paid search as a separate audience from paid social! Here's how to leverage those high-intent audiences in your higher-funnel strategy.

14/08/2020

Our first today is Episode 128 – SEO Tools where we give some reviews and use cases for a number of (maybe new to you) tools

Dave digs into a number of SEO tools that are "newer" and gives some pricing and background on each of them along with use cases too. For the podcast, full t...

13/08/2020

Did you catch our episode from this week? If you did miss it hop over to watch the video or follow the links to your podcast player of choice.

Do you see this? Can you read it? What does it look like when shared on social networks? What does your content look like? Find tools and tips to optimize yo...

11/08/2020

Are you seeing big movement?

It looks like there is a big Google search ranking algorithm rolling out now, on August 10th. This is not a confirmed update by Google, at least not yet. But the chatter since 2pm ET today has been r

10/08/2020

20+ examples of animated gifs and how to use them in your content.

See 20+ examples of animated infographics and tips from our team of 40+ graphic designers on how to successfully use one in your content.

05/08/2020

Dig into all the platforms at once - your LP impacts them all!

Landing pages are a best practice for any PPC campaign—but depending on the ad platform, they can also boost your Quality Score and lower your cost per click.

04/08/2020

More news from Bing? They have been busy this Summer!

Over the weekend a lot of people who use Bing saw a new logo and new name for the Bing search engine. Now it says Microsoft Bing instead of just Bing and the logo is the Microsoft logo, not the Bing l

03/08/2020

Podcasting picking up in terms of brands looking to advertise..

Podcasts have captured brands’ attention, as we see many adjusting their marketing strategies and finding new purchasers on them.

30/07/2020

Tom has been busy!!

Tom in All Posts, Security, Web | July 29, 2020 Zoom Security Exploit – Cracking private meeting passwords Short version:Zoom meetings were default protected by a 6 digit numeric password, meaning 1 million maximum passwords. I discovered a vulnerability in the Zoom web client that allowed checkin...

28/07/2020

Own a business? Give this a quick read.

How every social media platform can play a big part in expanding your brand.

23/07/2020

The guys thought it was time to talk about how GOOD customer service can completely CHANGE a brand and business with a mini case study from Matt.

Customer service isn’t just good for your SEO it is good for your BUSINESS! The guys thought it was time to talk about how GOOD customer service can complete...

17/07/2020

Speaking of data and reports (did you check out our newest episode this week on trusting reports?) here is something to also dig into.

Now that we’re more than halfway through 2020, there are some reports you can be running to identify high-level trends with (likely) a decent amount of data. 1. Long-term Search Query Analysi…

15/07/2020

For those that have recipes on their site you should read this.

Google updated their structured data guidelines regarding marking up multiple items. Some changes are specific to recipe structured data.

10/07/2020

A major bug in Grow by Mediavine caused recipe bloggers to lose rich results features. Some sites lost rankings.