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Tune in and connect! The magic of radio never ceases to amaze. It brings us together across borders and cultures, sharin...
25/07/2024

Tune in and connect! The magic of radio never ceases to amaze. It brings us together across borders and cultures, sharing stories, music, and laughter.

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Local radio offers a unique blend of entertainment and information that strengthens communities in several ways:Hyperloc...
24/07/2024

Local radio offers a unique blend of entertainment and information that strengthens communities in several ways:

Hyperlocal Focus: Local news outlets can delve deeper into issues specific to your area, giving you a more nuanced perspective compared to national news sources.

Real-Time Information: Local radio keeps you updated on weather emergencies, traffic jams, and community events happening right around you.

Open Dialogue: Live call-in shows and community forums on local radio allow residents to directly connect, share perspectives, and discuss issues that impact their lives.

Sense of Place: Local radio celebrates local businesses, artists, and events, fostering a sense of pride and connection to your hometown.

Read more here: https://www.nab.org/

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Linley Grande, VP of Political Strategies at Gen Media Partners, discusses the local elections landscape & the impact of...
22/07/2024

Linley Grande, VP of Political Strategies at Gen Media Partners, discusses the local elections landscape & the impact of fragmented ad dollars on media.

Watch here:https://www.youtube.com/watch?v=EiSPekyBSaE

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Radio gets a lot of love for its music, but did you know it offers a deeper listening experience?Here's how:Voices You C...
17/07/2024

Radio gets a lot of love for its music, but did you know it offers a deeper listening experience?

Here's how:
Voices You Can Trust: Unlike algorithms, radio hosts become familiar companions. Their engaging personalities and consistent presence foster a sense of rapport and trust. Imagine having a friendly voice keep you company while you commute, work, or relax.

Live & Interactive: Live broadcasts pulsate with a unique energy! You get the immediacy of real-time news updates, sports play-by-play, or even interactive talk shows where you can participate in the conversation. It's like being part of a live event happening right now!

Read more here: https://www.hwalibrary.com/cgi-bin/get/hwa.cgi?action=broadcast

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Radio offers more than just entertainment. It's a companion that uplifts, informs, and connects you to the world, throug...
11/07/2024

Radio offers more than just entertainment. It's a companion that uplifts, informs, and connects you to the world, through thick and thin.

It complements your digital marketing strategy by adding a human touch and a sense of connection to your brand. Imagine radio ads seamlessly integrating with your social media presence, creating a more well-rounded and engaging brand experience.

Think of it as adding a voice to your brand, a voice that resonates with your audience and builds lasting connections.

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Peter and Jami had a great time entertaining friends at Ethos Marketing in Portland, ME.-
09/07/2024

Peter and Jami had a great time entertaining friends at Ethos Marketing in Portland, ME.

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Radio is a versatile tool that can enhance daily routines, streamline tasks, enrich commutes, and energize workouts. It ...
08/07/2024

Radio is a versatile tool that can enhance daily routines, streamline tasks, enrich commutes, and energize workouts. It can streamline to-do lists, provide local news updates, and feature captivating personalities.

Radio also serves as a catalyst for imagination, allowing listeners to engage with music, immerse themselves in captivating stories, and connect with witty talk show hosts.

It enriches your day without demanding undivided attention, making it an essential part of our daily lives.

Read more here: https://www.curtinfm.com.au/the-benefits-of-listening-to-online-radio-everyday/

Let's celebrate all things American today - the delicious food, the fun, and most importantly, the courage that built th...
04/07/2024

Let's celebrate all things American today - the delicious food, the fun, and most importantly, the courage that built this nation. Happy 4th of July everyone!

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Reality: Radio can deliver immediate brand awareness and drive quick action from listeners, depending on the campaign go...
01/07/2024

Reality: Radio can deliver immediate brand awareness and drive quick action from listeners, depending on the campaign goals.

Read more here: https://www.iab.com/

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A study by Nielsen found that radio continues to be a dominant force in audio consumption, reaching a staggering 93% of ...
29/06/2024

A study by Nielsen found that radio continues to be a dominant force in audio consumption, reaching a staggering 93% of adults weekly in the US alone. This reach extends across demographics, making it a valuable tool for a wide range of advertisers.

Read more here: https://www.nielsen.com/solutions/audience-measurement/audio/

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Struggling to drive traffic to your website or social media? Look beyond the screen and discover the hidden power of rad...
25/06/2024

Struggling to drive traffic to your website or social media? Look beyond the screen and discover the hidden power of radio marketing!

Radio isn't just about entertainment anymore. It's a powerful tool to reach a large, engaged audience and get them clicking through to your digital space.

Radio works alongside your digital marketing strategy by creating a multi-channel experience that drives qualified traffic and fosters deeper customer engagement.

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Radio's embraced the digital age! Stream your favorite local stations anywhere with apps, or explore the world with onli...
23/06/2024

Radio's embraced the digital age! Stream your favorite local stations anywhere with apps, or explore the world with online radio.

Local radio isn't stuck in the past. It's your community's heartbeat, connecting you to the people and places you love. Hear local artists, chat with hometown heroes live on-air, and get the inside scoop (unfiltered news!). Discover hidden gems through local business ads you might miss online.

Radio's evolved, offering connection, info, and entertainment – unplugged!

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Reality: Various methods track results, including website traffic spikes after ad airtime, call tracking for phone inqui...
21/06/2024

Reality: Various methods track results, including website traffic spikes after ad airtime, call tracking for phone inquiries, and coupon code usage.

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Pam Foley Crouch of Press Communications and Roger Rafson of Gen Media Partners had a business meeting at a marina resta...
20/06/2024

Pam Foley Crouch of Press Communications and Roger Rafson of Gen Media Partners had a business meeting at a marina restaurant on the Jersey Shore.

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Stop scrolling & listen up! Radio advertising is alive & kicking! Radio Results shares 10 golden reasons why radio is a ...
17/06/2024

Stop scrolling & listen up! Radio advertising is alive & kicking! Radio Results shares 10 golden reasons why radio is a powerful tool to reach your target audience & build brand loyalty

Read the full article: https://www.radioresults.com.au/

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Reality: Radio and digital marketing work hand-in-hand. Radio ads can drive listeners online, while digital ads can buil...
13/06/2024

Reality: Radio and digital marketing work hand-in-hand. Radio ads can drive listeners online, while digital ads can build brand awareness for radio stations.

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Gen Media Partner's SVP of Political Ad Sales Roger Rafson speaks with Andy Meadows about the difference between politic...
10/06/2024

Gen Media Partner's SVP of Political Ad Sales Roger Rafson speaks with Andy Meadows about the difference between political and issue advocacy ads, how radio stations can get more political revenue in and out of election years and more.

Check this out: https://radioupdate.com/radio-influencers-podcast/

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Remember influencers? Radio has been doing it for decades!  Radio hosts are trusted companions, entertaining and informi...
06/06/2024

Remember influencers? Radio has been doing it for decades! Radio hosts are trusted companions, entertaining and informing listeners while subtly influencing their choices.

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Radio isn't dead! Here's how radio ads can actively engage your target audience and drive results.👇-
01/06/2024

Radio isn't dead! Here's how radio ads can actively engage your target audience and drive results.👇

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Want to ditch the one-size-fits-all approach? Radio advertising lets you target your ideal customer with incredible prec...
31/05/2024

Want to ditch the one-size-fits-all approach? Radio advertising lets you target your ideal customer with incredible precision!

Go beyond demographics - target by interests, hobbies, and even the shows they listen to. This means your message reaches the people who are most likely to resonate with your brand.

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Ever wonder what goes on behind the scenes at GMP? Here's a peek at the recent KY trip of our team Joe Hearn and Jami Fa...
26/05/2024

Ever wonder what goes on behind the scenes at GMP? Here's a peek at the recent KY trip of our team Joe Hearn and Jami Farid, along with their agency friends at Price Weber in Louisville.

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Don't underestimate the power of radio! It reaches a massive audience across demographics and locations.-
24/05/2024

Don't underestimate the power of radio! It reaches a massive audience across demographics and locations.

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It’s so exciting when our work creates a buzz of new awareness. Thank you Charese Fruge  and Radio Ink  for highlighting...
17/05/2024

It’s so exciting when our work creates a buzz of new awareness. Thank you Charese Fruge and Radio Ink for highlighting our mission and passion! Check out Charese’s “Small Market Gold Mines” feature as published in April’s edition of Radio Ink.

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This Mother's Day, let's celebrate the beautiful tapestry of motherhood. From biological moms who nurture and guide, to ...
13/05/2024

This Mother's Day, let's celebrate the beautiful tapestry of motherhood. From biological moms who nurture and guide, to single dads who heroically pick up the slack, to adoptive parents who build families with boundless love - every form of love that raises and cherishes another is a celebration. Let's not forget the animal mothers who fiercely protect their young, and all those chosen family figures who offer unwavering support. Today, we honor the many ways love takes shape.

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