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Hello…hello!!! How is everyone?! I know it’s been a minute. My social media sabbatical has been an extended one. But I’m...
05/08/2024

Hello…hello!!! How is everyone?! I know it’s been a minute. My social media sabbatical has been an extended one.

But I’m back and cohosting with my dear colleague and friend Victoria Garcia on the state of social media in 2024. We’ll share our business pivots and top tips for women small business owners to adapt their business and social media strategies for success. 📲💼

🎤 Join us live on Instagram! 🌟 during your lunch hour on August 13, noon CST!!

Tune in for insights on navigating the evolving digital landscape and turning challenges into opportunities.

Comment below if you’ll be joining us and tag your ! The more the merrier! Bring your questions!

Happy Mother’s Day, friends!
12/05/2024

Happy Mother’s Day, friends!

Birthday month in full effect! 🙌🏻🔥🥳🎉
03/10/2023

Birthday month in full effect! 🙌🏻🔥🥳🎉

You never know the lives you touch, the people you inspire or the blessings destined for your life …allowing the space i...
29/07/2023

You never know the lives you touch, the people you inspire or the blessings destined for your life …allowing the space in my life for God to fill it with joy and opportunity 🫶🏼

Thank you Inspiring Women Today for this grant, spotlight and opportunity!

In the past 5 years of business, I’ve experienced many ups, downs and sideways!!From learning the very basics of structu...
24/06/2023

In the past 5 years of business, I’ve experienced many ups, downs and sideways!!

From learning the very basics of structuring services, pricing and invoicing to building out a team, expanding my offers and downsizing too.

And if I’ve learned anything, it is this…

When you carry yourself with integrity and work from a place of service, the blessings show up by themselves.

I’ve had to make major shifts in my entrepreneurial journey the last year and a half, and to say I am grateful for my family and every client, every colleague, every friend and every contractor who was there throughout it all, would not be enough.

This business and everyone that has been in my life because of it have been the support system every entrepreneur should have and needs! You know who you are..tagging you in comments—Thank You!!

There is so much new in my life and in the works for TSC that this blessing is just a divine sign that more beautiful things are to come!

Thank you Diane, Debra and the .today team for this amazing gift and for honoring your mother’s legacy. As a mother, I hope to build a legacy of my own and one day hope my children think of me the way you think of her!

Always all of my love to the mommas…Happy Mother’s Day! 💐😘
14/05/2023

Always all of my love to the mommas…
Happy Mother’s Day! 💐😘

11/05/2023

Here we go…

Tune in shortly!
11/05/2023

Tune in shortly!

👀👀 didn’t I just see an announcement that Twitter was doing this
20/02/2023

👀👀 didn’t I just see an announcement that Twitter was doing this

We’re testing Meta Verified, a subscription bundle on Instagram and Facebook that includes a verified badge and access to account support.

Whether it’s a whole flight of stairs or just one step at a time, YOU get to decide the pace. Entrepreneurship and build...
17/02/2023

Whether it’s a whole flight of stairs or just one step at a time, YOU get to decide the pace.

Entrepreneurship and building a business is a perpetual journey, made up of a whole bunch of little steps.

What you do at each step determines whether you get to go up one or two more OR if it actually sends you a few steps back.

Social media is exactly the same. Taking one step at time, taking each platform and implementing the strategy one step at a time will propel you one step forward but the key is: TAKING THE STEP.

In ONE word, will you share with me what is holding you back from taking that ONE step? Drop in the comments below ⤵️
📸

Each time I step into a classroom, I’m reminded of how much I love teaching..Social media strategy series for the creato...
06/02/2023

Each time I step into a classroom, I’m reminded of how much I love teaching..

Social media strategy series for the creators and makers of started today! Excited for the next 8 weeks!

Happy Monday y’all!

Vision Board Workshop is in the books!✨2023 get ready for this group of amazing entrepreneurial women!There something so...
24/01/2023

Vision Board Workshop is in the books!✨

2023 get ready for this group of amazing entrepreneurial women!

There something so empowering when you gather with people with the same drive to learn, grow and taking action.

Thank you and for joining me in setting intentions and goals for 2023.

A special thank you to for sponsoring the event bites and drinks 🫶🏼

Happy New Year 2023! When entering a new year, I always feel like it's an opportunity for a new start.Begin 2023 by prom...
01/01/2023

Happy New Year 2023! When entering a new year, I always feel like it's an opportunity for a new start.

Begin 2023 by promoting any new year specials!

What holiday are you most excited to celebrate this month?

Even the most wonderful time, the most blessed time can be overwhelming!Give yourself grace, leave it to God and remind ...
25/12/2022

Even the most wonderful time, the most blessed time can be overwhelming!

Give yourself grace, leave it to God and remind yourself of these holiday affirmations!

Remember the reason for the season ✨

December is always a fun time of year full of a lot of holidays! Here are some fun holidays you can use for reels or pos...
04/12/2022

December is always a fun time of year full of a lot of holidays! Here are some fun holidays you can use for reels or posts.

This is a great opportunity to promote your business leading up to the holidays!

Tell us what you're looking forward to the most this holiday season and tag your business so we can give you a follow back!

Sometimes you have to change your pov to see things clearly.In an industry where things change so rapidly, flexibility a...
29/11/2022

Sometimes you have to change your pov to see things clearly.

In an industry where things change so rapidly, flexibility and openess to change are good traits to have.

When you’re feeling stuck in your message, content creation process or social media presence, try changing your perspective…not how you feel or think about something but rather try another angle.

The goal is addressing things from the audience’s perception NOT our own.

📸

Small Business is alive and well, thriving now more than ever!!!Supporting a small business…✨grows the local economy✨cre...
26/11/2022

Small Business is alive and well, thriving now more than ever!!!

Supporting a small business…

✨grows the local economy
✨creates jobs
✨supports families
✨grants dreams

And you can be part of that! Follow these tips and support small business!

25/11/2022

IMAGINE ACTUALLY HAVING SUCCESS IN YOUR BUSINESS BECAUSE OF YOUR SOCIAL MEDIA! 🛒🛍️

It’s all in the planning friends, but it doesn’t stop there…as a business owner, you must follow through, remain consistent, implement, measure, and do it all over again to market and grow your business!

Nobody said entrepreneurship was easy, but the benefits are definitely worth it!

When you plan out your social media marketing strategically, you get to focus your brain on the rest of your business.

The Socially Connected content planner will equip you with the tools to do just that!

What you’ll get:

✨a 12 month undated social media content planner

✨a built-in framework to brainstorm, plan, schedule and implement your content strategy

✨5 weekly calendar spreads/month

✨monthly calendar spread

✨content types cheat sheet

✨brainstorming space monthly

✨campaign planning

and so much more!

Use Discount code: SOCIAL
https://jennifer-perez-medina.mykajabi.com/offers/pzkRzpZR?coupon_code=SOCIAL

✨For 25% OFF of the printed version
PLUS FREE SHIPPING in the U.S.🛍️

Social media will continue to change, but your planning, strategy and consistency won’t have to! This guided planner will walk you through building out a strategy you can rinse and repeat, and be able to add and layer anything the platforms throw at you!

25/11/2022

Thank you for helping this year be worth each sacrifice. Without you, your support and referrals, we couldn’t do what we do…🙏🏻

Thank you to all of the veterans who are serving and have served. We appreciate all that you do for our country!
11/11/2022

Thank you to all of the veterans who are serving and have served. We appreciate all that you do for our country!

November is full of things to celebrate!Here are some fun holidays you can use for reels or posts. If you haven’t planne...
11/11/2022

November is full of things to celebrate!

Here are some fun holidays you can use for reels or posts. If you haven’t planned out your holiday promotions, it is not too late!

There’s Thanksgiving, Black Friday, Small Business Saturday, or Cyber Monday…all great opportunities to promote your business!

Share your holiday promo with us below ⬇️ So we can be ready to shop! Don’t forget to tag your business so we can go follow!

My friends are amazing! Celebrating  annual gala with my dear friend . Thank you for the invite Gigi!La Cámara de Empres...
05/11/2022

My friends are amazing! Celebrating annual gala with my dear friend . Thank you for the invite Gigi!

La Cámara de Empresarios Latinos is a chamber that serves and the work they do to serve the community is amazing!

Great job and for such a beautiful event!

October is finally here! You can use these for fun reel or post ideas! Which one are you most excited to celebrate?
02/10/2022

October is finally here! You can use these for fun reel or post ideas! Which one are you most excited to celebrate?

September has officially arrived! Use these in any of your content strategy such as stories, reels, or posts. Which one ...
08/09/2022

September has officially arrived! Use these in any of your content strategy such as stories, reels, or posts. Which one are you most looking forward to celebrating?

Some days, you go somewhere and unexpectedly your cup is filled and seizing life is the only option. Cheers to women ent...
05/08/2022

Some days, you go somewhere and unexpectedly your cup is filled and seizing life is the only option.

Cheers to women entrepreneurs accomplishing their dreams 👏🏻

Stickers are crucial to the success of your Instagram stories.In 83% of cases, using stickers in stories enhances video ...
05/08/2022

Stickers are crucial to the success of your Instagram stories.

In 83% of cases, using stickers in stories enhances video performance. Stickers can help grow engagement, build more brand awareness, and drive traffic to your website.

The latest Instagram stories statistics reveal 58% of people have become more interested in a brand or product after seeing it in stories which means a higher engagement with your followers. Try it with your followers today and see those engagement numbers increase!

The customer journey is something that can be tricky to handle but can lead to great success with your company. Here are...
04/08/2022

The customer journey is something that can be tricky to handle but can lead to great success with your company.

Here are 3 tips to help you improve your customer journey:

1- Utilize features such as posting items on your stories, using shoppable tags, and using descriptive verbiage when posting a product.

2- Try to answer shoppers' questions and predict potential questions that may come up after reading your reply. Be sure to reply to all comments and turn on push notifications that way you can answer any questions quickly.

3- 93% of shoppers have used a discount code and by using discounts it will help build brand loyalty. Create simple rules for using discount and set time frames to create a sense of urgency.

What are some other ways you have helped improve your customer journey? Let me know in the comments below! ⬇️

It's important to engage with the followers you already have. If someone takes the time to share their thoughts with you...
03/08/2022

It's important to engage with the followers you already have. If someone takes the time to share their thoughts with you, it's important to respond to them and show that you're listening.

Engagement props are one way to connect with your followers whether that's using polls, interactive stickers, or sliding scale rankings.

Encourage your followers to share memorable moments they have with your brand across Instagram and repost some of that best content to your page.

Happy Engaging!

What’s the sticker that brings you most engagement, dns or sales? Comment below ⤵️

01/08/2022

Join me for my 4 Social Seasons Masterclass hosted by the .Minded Collective, tomorrow August 2nd, at 10:30 AM PST/12:30 PM CST.

In a social media era saturated with ads and social posts that just want to sell, how can you stand out as a business owner? The 4 Social Seasons Masterclass will show you how you can amplify your message, establish authority, and build community and buzz that will attract leads right into your inbox!

Comment below if you want the private link!

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Tuesday 10:00 - 15:00
Wednesday 10:00 - 15:00
Thursday 10:00 - 15:00
Friday 10:00 - 15:00

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Strategic Content for Women Entrepreneurs

Jennifer Perez Medina is a University of Houston graduate with a background in news writing, editing and public relations. She has worked in the private and education sectors as a writer and PR specialist with over 12 years of communications, copy-writing and media experience.

She founded The Socially Connected, a consulting firm that focuses on strategic content for women entrepreneurs. Jennifer uses a combination of traditional PR methods and modern digital strategies to provide services such as social media strategy, content creation for social media platforms, and influencer and event marketing for women-owned businesses.

Jennifer believes that every business owner should build a company that makes them proud. She helps business owners to create a genuine connection with their audience so they can be seen and paid as a trust-worthy expert.

On her time off, she loves spending time with her husband and two children. Her hobbies include micro-blogging, tasting new cocktails at local restaurants, crafting DIYs for her home and cheering her son at his baseball games on weekends. She’s an active member of the Women Helping Women 2 Network organization, Houston Latina Bloggers and an active volunteer of her son’s school PTA.