Brand Social

Brand Social Social Media and Brands 'Technology is a great leveler', they say. With social media, things have changed. But that's not where it stops.

What bestowed power to conventional media was the fact that it was run by a limited few, and the rest of the world was mere audience. Each one of us today has become a source of content - be it for news, views or entertainment. This has changed a lot of things from brand communication perspective - for one, brands that used to operate in a safe 'shell' closely guarded by PR agencies, who would in

turn manage perceptions in mass media and the audience at large, are now 'exposed' directly to public opinion shared on social media. No longer are audiences dependent on journalists to reflect/amplify their thoughts in mass media to their own set of direct audience or the world at large. And this today is the biggest challenge and the biggest opportunity for every brand custodian/marketer. Transactions, experience, engagement, communities - social media offers it all! This page explores the various dimensions in which social media can impact a brand (including brand 'you') and the zillion new possibilities it goes on to unleash for marketers and PR professionals!

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