Zoyo Branding

10/03/2013

http://www.fastcodesign.com/1671910/the-12-trends-that-will-rule-products-in-2013

12 Product trends for 2013 No. 1: Consumers' minds are both practical and emotional—embrace this conflict http://www.fastcodesign.com/1671910/the-12-trends-that-will-rule-products-in-2013?utm_medium=referral&utm_source=pulsenews

06/03/2013

Improve Your Product Photography and Boost Your Sales

Photography is more important than ever now that customers have split-second attention spans.
http://thinkingforward.tumblr.com/post/30049477448/improve-your-product-photography-and-boost-your-sales

An online resource that provides Web-based small business owners and online sellers with access to the expertise, information and tools they need to move their businesses forward, sponsored by DYMO Endicia.

05/03/2013

http://www.fastcoexist.com/1681330/a-site-to-help-you-make-decisions-that-you-wont-regret

Having a tough time making up your mind? This site is for you http://www.fastcoexist.com/1681330/a-site-to-help-you-make-decisions-that-you-wont-regret

03/03/2013

Some great books about writing | Profiles | Ebooks & Kids

Ever used emoticons in an e-mail? http://e-booksandkids.com/profiles/entry/some_great_books_about_writing

For all you indie authors out there, inspiration is just a page away. Here's a list of books about writing that are sure to crank your creative powers up to eleven! Writing the Breakout Novel, Donald Maass Wow! This book is so inspiring, you don't want to put it down

02/03/2013

"Learn from yesterday, live for today, hope for tomorrow."
Albert Einstein

01/03/2013

Whoever said...“The aim of marketing is to get customers to know, like and trust you" ... knows marketing.

28/02/2013

It's all about your message...My inspirational Advertising Guru, David Ogilvy said it this way: “What really decides consumers to buy or not to buy is the content of your advertising, not its form.”

27/02/2013

Are iPads Changing Teaching? Survey

How are iPads changing education? Are you a teacher who uses an iPad? Take our survey https://www.surveymonkey.com/s/QVT5Y2B

27/02/2013

The Key to Successful Marketing: Your Unique Selling Proposition

What makes YOU different? http://www.entrepreneur.com/article/224149

How to create a simple, compelling value statement that your customers can't resist.

26/02/2013

http://www.zoyobranding.com/?p=2113

Small business goes digital in a big way this year

26/02/2013

Zoyo Branding » Is your place on Google Places?

How to get your business on Google Places http://www.zoyobranding.com/?p=2009

Why buy an ad in the Yellow Pages? For free you can show up well in local searches using Google Places. Who uses Yellow Pages any more, anyway? At Zoyo Branding we’ve created a quick slideshow to explain how to get found using Google Places.

25/02/2013

Marketing Automation 101

Marketing Webinar: Gathering qualified leads by Point It. Sign up now- https://www1.gotomeeting.com/register/670569657

As marketers, we spend valuable time and resources generating leads for sales. But many of those leads don’t qualify for a variety of reasons. So how do we transform the unqualified leads of today into the sales of tomorrow? Join Rachel Peden as she takes us through the ins and outs of marketing...

25/02/2013

Marketing Automation 101

Marketing Webinar: Gathering qualified leads by Seattle's Point It. Sign up now- https://www1.gotomeeting.com/register/670569657

As marketers, we spend valuable time and resources generating leads for sales. But many of those leads don’t qualify for a variety of reasons. So how do we transform the unqualified leads of today into the sales of tomorrow? Join Rachel Peden as she takes us through the ins and outs of marketing...

25/02/2013

Zoyo Branding » How to use email to close a sale

Email can help close sales-here 's how http://www.zoyobranding.com/?p=2125

Success, for many of my customers, is all about closing the sale. Salespeople and marketers often come to loggerheads about this. Salespeople often say Marketing is futile, and really doesn’t help close the sale. But I beg to differ. Marketing can close sales.

23/02/2013

http://inboundmarketing.boomm.com/Portals/159759/downloads/buildyourbrandusingsocialmedia112612.pdf?

8 ways to use social media to build your brand http://inboundmarketing.boomm.com/Portals/159759/downloads/buildyourbrandusingsocialmedia112612.pdf?utm_campaign=december-thought-leader&utm_source=email

22/02/2013

http://www.zoyobranding.com/?p=2113

Branding done big http://www.zoyobranding.com/?p=2113

21/02/2013

Zoyo Branding » Bright Spectrum – web writing

Client profile: Bright Spectrum http://www.zoyobranding.com/?p=2135

One of Seattle’s top web and app coding companies, Bright Spectrum tapped Zoyo Branding to research and write the text for its new web site. Just goes to show, those who make web sites choose Zoyo for clear, powerful marketing writing.

20/02/2013

Zoyo Branding » What’s a typical schedule for a web development project?

Is your website production running late? Zoyo can help http://www.zoyobranding.com/?p=2148

Zoyo Branding helps many clients achieve a new or a significantly revised web site. At Zoyo branding, we work with different web coders to turn our client’s vision into a reality. One of the keys to a successful web development project is planning. We’ve all heard of projects not meeting requirement...

19/02/2013

http://www.zoyobranding.com/?p=2166

Zoyo's marketing services in a PDF nutshell http://www.zoyobranding.com/?p=2166

18/02/2013

Zoyo Branding » Do you know the top four pillars of your brand?

Top 4 pillars of solid brand http://www.zoyobranding.com/?p=2141

A brand is a clear, simple, brief articulation of your organization’s personality and benefits. When someone knows your brand, they know what you stand for and—more importantly—how they are going to benefit from engaging with you. That all sounds great, you’re thinking, but maybe it sounds too fluf...

15/02/2013

Zoyo Branding » Top 3 Search Engine Trends for 2013

Are you taking advantage of 2013 marketing trends? http://www.zoyobranding.com/?p=2210

Search is the number one way for your web site to get attention. Search engines have the power to direct your potential customers to your site, or to someone else’s. If you’re marketing today, you need to be savvy about this powerful influencer.

14/02/2013

Zoyo Branding » Paul Sanders Photographer – iBook

Photographer Paul Sanders uses iBook to showcase his skills http://www.zoyobranding.com/?p=2264

An iBook of poetry alongside quirky photos is a powerful way to promote photographer Paul Sanders‘ work. Download the iBook, “Paired Up” for free at the Apple iBookstore.

13/02/2013

Zoyo Branding » Esthetician Danielle Cook – iBook

Check out my client's new iBook http://www.zoyobranding.com/?p=2277

A free iBookis a great way for a professional to share her expertise. Danielle Cook‘s free iBook on waxing allows her to share her knowledge, and give new new customers an idea of what to expect in when a salon uses wax to remove unwanted hair.

13/02/2013

When Advertising Meets the Meme

Advertising has always been about memes, even before creatives called them memes http://blogs.hbr.org/hbr/hbreditors/2013/02/when_advertising_meets_the_mem.html

The simple effectiveness of the Wonderful Pistachios campaign, as part of our "Creative That Cracks the Code" series.

12/02/2013

Zoyo Branding » 3 top ways for local businesses to advertise—as newspaper ad sales slide to oblivio

Newspaper not working for your business? Here are 3 better ways to advertise http://www.zoyobranding.com/?p=2193

2012 was the year in which digital news surpassed newspaper and radio news. More people get their news from a digital screen than through their ears or a paper. For local businesses that have relied on local newspaper advertising, whether small town newspapers or big city rags, this is bad news. Th...

11/02/2013

Zoyo Branding » Advertising your e-books with “viral-quality” videos

How YouTube videos help indie authors http://www.zoyobranding.com/?p=2243

Indie authors and publishers need to use all the marketing tools of the trade. One of the best tools is setting up a You Tube Channel and creating The digital publisher Pixel Titles has a few You Tube videos on its new channel, providing a traditional “book trailer” style overview of two of its titl...

09/02/2013

Fan mail from a client... even though we didn't get the contract: "I recommend talking to Beth Bacon at Zoyo Branding and/or [OTHER NAME REMOVED], both in the Seattle area. Zoyo is a smaller firm, and my experience is that the cost structure will reflect that difference. We interviewed both in regard to a marketing analysis and were impressed."

08/02/2013

Sleep Op

Quick plug for the designer of the Zoyo logo...brilliant and talented Corianton Hale http://www.sleepop.com/